[{"RowNum":12,"TopicCode":"1d0b1904-c1df-4e44-aab4-97bf876daf43","S004_Optime":"2025-10-14T16:38:19.607","S004_ClickCount":104018,"S004_TopicFile":"http://cms.timesawards.com/upload/file/永和豆浆IP形象周边商品设计奖.zip","S004_TopicName":"永和豆浆IP形象周边商品设计奖","S004_WordIntro":"<section style="background-color: rgb(252, 237, 239); box-sizing: border-box; text-align: justify; color: rgb(62, 62, 62);"><p style="text-wrap: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><br/></p><section style="max-width: 100%; position: static; box-sizing: border-box;"><section style="line-height: 0; text-align: center; max-width: 100%; position: static; box-sizing: border-box;"><section style="max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0; width: 578px; height: auto; box-sizing: border-box;"><img class="raw-image" style="vertical-align: middle; max-width: 100%; width: 100%; box-sizing: border-box;" data-s="300,640" crossorigin="anonymous" src="https://cms.timesawards.com/ueditor/net/upload/image/6387730427804209261258325.png" title="时报金犊奖logo2-06.png" alt="时报金犊奖logo2-06.png"/></section></section></section><p style="text-wrap: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><section style="text-align: center; margin-top: 10px; margin-bottom: 10px; line-height: 0; position: static; box-sizing: border-box;"><section style="max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0; box-sizing: border-box;"><img class="raw-image" style="vertical-align: middle; max-width: 100%; width: 100%; box-sizing: border-box;" data-s="300,640" crossorigin="anonymous" src="https://cms.timesawards.com/ueditor/net/upload/image/6387730429678513767002677.jpg" title="永和微信.jpg" alt="永和微信.jpg"/></section></section><section style="line-height: 0.8; box-sizing: border-box;"><p style="text-wrap: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section><section style="text-align: center; font-size: 14px; font-family: PingFangSC-light; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">命题单位：永和豆浆</p></section><section style="text-align: center; margin-top: 10px; margin-bottom: 10px; line-height: 0; position: static; box-sizing: border-box;"><section style="max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0; width: 40%; height: auto; box-sizing: border-box;"><img class="raw-image" style="vertical-align: middle; max-width: 100%; width: 100%; box-sizing: border-box;" data-s="300,640" crossorigin="anonymous" src="https://cms.timesawards.com/ueditor/net/upload/image/6387730430722698976208960.png" title="9d6dae970c7d93475fbcdb61f1e8d21.png" alt="9d6dae970c7d93475fbcdb61f1e8d21.png"/></section></section><p style="text-wrap: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><section style="text-align: center; font-size: 14px; color: rgb(199, 44, 62); box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">报名时间：2025年3月1日-5月17日</p></section><section style="margin: 10px 0px -12px; position: static; box-sizing: border-box;"><section style="color: rgb(255, 220, 224); box-sizing: border-box;"><p style="text-wrap: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><span style="display: inline-block; box-sizing: border-box;"><em style="box-sizing: border-box;"> part</em></span></p></section></section><section style="text-align: left; justify-content: flex-start; display: flex; flex-flow: row; margin: 0px 0px 10px; position: static; box-sizing: border-box;"><section style="display: inline-block; vertical-align: middle; width: auto; min-width: 5%; max-width: 100%; flex: 0 0 auto; height: auto; padding: 0px 7px 0px 0px; align-self: center; box-sizing: border-box;"><section style="text-align: justify; font-size: 24px; color: rgb(199, 44, 62); font-family: PingFangSC-light; box-sizing: border-box;"><p style="text-wrap: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><em style="box-sizing: border-box;">01</em></p></section></section><section style="display: inline-block; vertical-align: middle; width: auto; align-self: center; flex: 0 0 auto; min-width: 5%; max-width: 100%; height: auto; box-sizing: border-box;"><section style="text-align: justify; color: rgb(199, 44, 62); box-sizing: border-box;"><p style="text-wrap: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">创作主题</strong></p></section><section style="text-align: center; margin: 0px; position: static; box-sizing: border-box;"><section style="background-color: rgb(194, 191, 183); height: 1px; box-sizing: border-box;"><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;"></svg></section></section></section></section><section style="margin: -20px 0px 0px; display: inline-block; width: 100%; border: 1px solid rgba(0, 0, 0, 0); padding: 20px; background-color: rgba(0, 0, 0, 0); box-shadow: rgba(0, 0, 0, 0) 0px 0px 0px; position: static; box-sizing: border-box;"><section style="font-size: 14px; line-height: 1.9; width: 100%; box-sizing: border-box;"><p style="text-wrap: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">永远的朋友，和乐的家庭品牌 IP 形象文创周边设计</p></section></section><section style="margin: 10px 0px -12px; position: static; box-sizing: border-box;"><section style="color: rgb(255, 220, 224); box-sizing: border-box;"><p style="text-wrap: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><span style="display: inline-block; box-sizing: border-box;"><em style="box-sizing: border-box;"> part</em></span></p></section></section><section style="text-align: left; justify-content: flex-start; display: flex; flex-flow: row; margin: 0px 0px 10px; position: static; box-sizing: border-box;"><section style="display: inline-block; vertical-align: middle; width: auto; min-width: 5%; max-width: 100%; flex: 0 0 auto; height: auto; padding: 0px 7px 0px 0px; align-self: center; box-sizing: border-box;"><section style="text-align: justify; font-size: 24px; color: rgb(199, 44, 62); font-family: PingFangSC-light; box-sizing: border-box;"><p style="text-wrap: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><em style="box-sizing: border-box;">02</em></p></section></section><section style="display: inline-block; vertical-align: middle; width: auto; align-self: center; flex: 0 0 auto; min-width: 5%; max-width: 100%; height: auto; box-sizing: border-box;"><section style="text-align: justify; color: rgb(199, 44, 62); box-sizing: border-box;"><p style="text-wrap: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">传播 / 营销目的</strong></p></section><section style="text-align: center; margin: 0px; position: static; box-sizing: border-box;"><section style="background-color: rgb(194, 191, 183); height: 1px; box-sizing: border-box;"><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;"></svg></section></section></section></section><section style="margin: -20px 0px 0px; display: inline-block; width: 100%; border: 1px solid rgba(0, 0, 0, 0); padding: 20px; background-color: rgba(0, 0, 0, 0); box-shadow: rgba(0, 0, 0, 0) 0px 0px 0px; position: static; box-sizing: border-box;"><section style="font-size: 14px; line-height: 1.9; width: 100%; box-sizing: border-box;"><p style="text-wrap: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">1、永和豆浆，重新定义中国好豆浆，在永和豆浆原有 IP「豆<span style="background-color: rgba(1, 0, 0, 0); box-sizing: border-box;">宝」形象基础上，通过开放、大胆的创意表现形式，延展设计</span><span style="background-color: rgba(1, 0, 0, 0); box-sizing: border-box;">出更多元化的品牌文创周边商品。</span></p><p style="text-wrap: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">2、为品牌 IP 形象吸纳更多年轻化元素，以设计驱动永和豆<span style="background-color: rgba(1, 0, 0, 0); box-sizing: border-box;">浆 IP 形象及周边文创产业升级 。</span></p><p style="text-wrap: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">3、挖掘品牌商业价值，聚焦作品与 Z 世代市场需求的契合，<span style="background-color: rgba(1, 0, 0, 0); box-sizing: border-box;">提高永和豆浆 IP 在年轻消费群体中的喜爱度与知名度，带动</span><span style="background-color: rgba(1, 0, 0, 0); box-sizing: border-box;">品牌升级，吸引消费者购买 。</span></p></section></section><section style="margin: 10px 0px -12px; position: static; box-sizing: border-box;"><section style="color: rgb(255, 220, 224); box-sizing: border-box;"><p style="text-wrap: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><span style="display: inline-block; box-sizing: border-box;"><em style="box-sizing: border-box;"> part</em></span></p></section></section><section style="text-align: left; justify-content: flex-start; display: flex; flex-flow: row; margin: 0px 0px 10px; position: static; box-sizing: border-box;"><section style="display: inline-block; vertical-align: middle; width: auto; min-width: 5%; max-width: 100%; flex: 0 0 auto; height: auto; padding: 0px 7px 0px 0px; align-self: center; box-sizing: border-box;"><section style="text-align: justify; font-size: 24px; color: rgb(199, 44, 62); font-family: PingFangSC-light; box-sizing: border-box;"><p style="text-wrap: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><em style="box-sizing: border-box;">03</em></p></section></section><section style="display: inline-block; vertical-align: middle; width: auto; align-self: center; flex: 0 0 auto; min-width: 5%; max-width: 100%; height: auto; box-sizing: border-box;"><section style="text-align: justify; color: rgb(199, 44, 62); box-sizing: border-box;"><p style="text-wrap: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">豆宝 IP 介绍</strong></p></section><section style="text-align: center; margin: 0px; position: static; box-sizing: border-box;"><section style="background-color: rgb(194, 191, 183); height: 1px; box-sizing: border-box;"><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;"></svg></section></section></section></section><section style="margin: -20px 0px 0px; position: static; box-sizing: border-box;"><section style="display: inline-block; width: 100%; border: 1px solid rgba(0, 0, 0, 0); padding: 20px; background-color: rgba(0, 0, 0, 0); box-shadow: rgba(0, 0, 0, 0) 0px 0px 0px; box-sizing: border-box;"><section style="color: rgb(81, 81, 81); font-size: 14px; line-height: 1.9; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">永和豆浆 IP- 稻草人豆宝，生于豆浆世家，象征着豆浆的中华<span style="background-color: rgba(1, 0, 0, 0); box-sizing: border-box;">文化底蕴与本真情怀。明亮的黄色即时豆子的原色，也代表了</span><span style="background-color: rgba(1, 0, 0, 0); box-sizing: border-box;">希望和探索创新的精神。豆宝是一位刚上幼稚园的小小豆，他</span><span style="background-color: rgba(1, 0, 0, 0); box-sizing: border-box;">性格开朗，是标准的外I内E的个性，他聪明活泼，想象力丰富，</span><span style="background-color: rgba(1, 0, 0, 0); box-sizing: border-box;">他的爱好就是和幼稚园小朋友一起探索各种大豆的 DIY，让豆</span><span style="background-color: rgba(1, 0, 0, 0); box-sizing: border-box;">浆变得更好喝，更生活、更健康、更有创意，所以偶尔也会闯</span><span style="background-color: rgba(1, 0, 0, 0); box-sizing: border-box;">点小祸，战绩如：把爸爸的白酒 DIY 进了豆浆里，导致幼稚</span><span style="background-color: rgba(1, 0, 0, 0); box-sizing: border-box;">园的小朋友跟他一起睡了三天三夜。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">豆宝 IP 形象： （更多形象参考请于创作能量包查询）</p></section><section style="text-align: left; justify-content: flex-start; display: flex; flex-flow: row; margin: 10px 0px; position: static; box-sizing: border-box;"><section style="display: inline-block; vertical-align: top; width: 33.33%; align-self: flex-start; padding: 4px; box-sizing: border-box;"><section style="text-align: center; margin: 0px; line-height: 0; position: static; box-sizing: border-box;"><section style="max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0; width: 100%; height: auto; box-sizing: border-box;"><img class="raw-image" style="vertical-align: middle; max-width: 100%; width: 100%; box-sizing: border-box;" data-s="300,640" crossorigin="anonymous" src="https://cms.timesawards.com/ueditor/net/upload/image/6387730432834042345092575.png" title="正视图.png" alt="正视图.png"/></section></section></section><section style="display: inline-block; vertical-align: top; width: 33.33%; align-self: flex-start; padding: 4px; box-sizing: border-box;"><section style="text-align: center; margin: 0px; line-height: 0; position: static; box-sizing: border-box;"><section style="max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0; width: 100%; height: auto; box-sizing: border-box;"><img class="raw-image" style="vertical-align: middle; max-width: 100%; width: 100%; box-sizing: border-box;" data-s="300,640" crossorigin="anonymous" src="https://cms.timesawards.com/ueditor/net/upload/image/6387730433662698322630644.png" title="侧视图.png" alt="侧视图.png"/></section></section></section><section style="display: inline-block; vertical-align: top; width: 33.33%; align-self: flex-start; padding: 4px; box-sizing: border-box;"><section style="text-align: center; margin: 0px; line-height: 0; position: static; box-sizing: border-box;"><section style="max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0; width: 100%; height: auto; box-sizing: border-box;"><img class="raw-image" style="vertical-align: middle; max-width: 100%; width: 100%; box-sizing: border-box;" data-s="300,640" crossorigin="anonymous" src="https://cms.timesawards.com/ueditor/net/upload/image/6387730434385583534653150.png" title="后视图.png" alt="后视图.png"/></section></section></section></section></section></section><section style="margin: 10px 0px -12px; position: static; box-sizing: border-box;"><section style="color: rgb(255, 220, 224); box-sizing: border-box;"><p style="text-wrap: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><span style="display: inline-block; box-sizing: border-box;"><em style="box-sizing: border-box;"> part</em></span></p></section></section><section style="text-align: left; justify-content: flex-start; display: flex; flex-flow: row; margin: 0px 0px 10px; position: static; box-sizing: border-box;"><section style="display: inline-block; vertical-align: middle; width: auto; min-width: 5%; max-width: 100%; flex: 0 0 auto; height: auto; padding: 0px 7px 0px 0px; align-self: center; box-sizing: border-box;"><section style="text-align: justify; font-size: 24px; color: rgb(199, 44, 62); font-family: PingFangSC-light; box-sizing: border-box;"><p style="text-wrap: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><em style="box-sizing: border-box;">04</em></p></section></section><section style="display: inline-block; vertical-align: middle; width: auto; align-self: center; flex: 0 0 auto; min-width: 5%; max-width: 100%; height: auto; box-sizing: border-box;"><section style="text-align: justify; color: rgb(199, 44, 62); box-sizing: border-box;"><p style="text-wrap: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">品牌说明</strong></p></section><section style="text-align: center; margin: 0px; position: static; box-sizing: border-box;"><section style="background-color: rgb(194, 191, 183); height: 1px; box-sizing: border-box;"><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;"></svg></section></section></section></section><section style="margin: -20px 0px 0px; display: inline-block; width: 100%; border: 1px solid rgba(0, 0, 0, 0); padding: 20px; background-color: rgba(0, 0, 0, 0); box-shadow: rgba(0, 0, 0, 0) 0px 0px 0px; position: static; box-sizing: border-box;"><section style="color: rgb(81, 81, 81); font-size: 14px; line-height: 1.9; width: 100%; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><span style="background-color: rgba(1, 0, 0, 0); box-sizing: border-box;">永和食品 1982 年创立于宝岛台湾，1995 年秉承</span><span style="background-color: rgba(1, 0, 0, 0); box-sizing: border-box;">“中国风、台湾味、两岸情”的初心跨跃台湾海峡，走进故土</span><span style="background-color: rgba(1, 0, 0, 0); box-sizing: border-box;">发展，总部设立于上海。40 余年发展，永和食品坚持以一颗</span><span style="background-color: rgba(1, 0, 0, 0); box-sizing: border-box;">大豆为核心，不断传承与发扬中华传统饮食文化，建立起原料、</span><span style="background-color: rgba(1, 0, 0, 0); box-sizing: border-box;">生产、加工、销售等多方位发展格局，打造出商品事业群和餐</span><span style="background-color: rgba(1, 0, 0, 0); box-sizing: border-box;">饮事业群双轮驱动发展态势。如今，永和豆浆已遍布大江南北，</span><span style="background-color: rgba(1, 0, 0, 0); box-sizing: border-box;">远销海内外，成为消费者信赖和喜爱的品牌，台湾饮食文化的</span><span style="background-color: rgba(1, 0, 0, 0); box-sizing: border-box;">一张生动名片。永和食品集团也正朝着“让全世界有华人的地</span><span style="background-color: rgba(1, 0, 0, 0); box-sizing: border-box;">方都能喝到永和豆浆”的美好愿景不断前行。</span></p></section></section><section style="margin: 10px 0px -12px; position: static; box-sizing: border-box;"><section style="color: rgb(255, 220, 224); box-sizing: border-box;"><p style="text-wrap: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><span style="display: inline-block; box-sizing: border-box;"><em style="box-sizing: border-box;"> part</em></span></p></section></section><section style="text-align: left; justify-content: flex-start; display: flex; flex-flow: row; margin: 0px 0px 10px; position: static; box-sizing: border-box;"><section style="display: inline-block; vertical-align: middle; width: auto; min-width: 5%; max-width: 100%; flex: 0 0 auto; height: auto; padding: 0px 7px 0px 0px; align-self: center; box-sizing: border-box;"><section style="text-align: justify; font-size: 24px; color: rgb(199, 44, 62); font-family: PingFangSC-light; box-sizing: border-box;"><p style="text-wrap: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><em style="box-sizing: border-box;">05</em></p></section></section><section style="display: inline-block; vertical-align: middle; width: auto; align-self: center; flex: 0 0 auto; min-width: 5%; max-width: 100%; height: auto; box-sizing: border-box;"><section style="text-align: justify; color: rgb(199, 44, 62); box-sizing: border-box;"><p style="text-wrap: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">传播对象</strong></p></section><section style="text-align: center; margin: 0px; position: static; box-sizing: border-box;"><section style="background-color: rgb(194, 191, 183); height: 1px; box-sizing: border-box;"><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;"></svg></section></section></section></section><section style="margin: -20px 0px 0px; display: inline-block; width: 100%; border: 1px solid rgba(0, 0, 0, 0); padding: 20px; background-color: rgba(0, 0, 0, 0); box-shadow: rgba(0, 0, 0, 0) 0px 0px 0px; position: static; box-sizing: border-box;"><section style="color: rgb(81, 81, 81); font-size: 14px; line-height: 1.9; width: 100%; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><span style="background-color: rgba(1, 0, 0, 0); box-sizing: border-box;">16-35 岁人群，主要以 Z 世代（95 后）年轻群</span><span style="background-color: rgba(1, 0, 0, 0); box-sizing: border-box;">体为目标，年轻上班族，女性为重点目标</span></p></section></section><section style="margin: 10px 0px -12px; position: static; box-sizing: border-box;"><section style="color: rgb(255, 220, 224); box-sizing: border-box;"><p style="text-wrap: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><span style="display: inline-block; box-sizing: border-box;"><em style="box-sizing: border-box;"> part</em></span></p></section></section><section style="text-align: left; justify-content: flex-start; display: flex; flex-flow: row; margin: 0px 0px 10px; position: static; box-sizing: border-box;"><section style="display: inline-block; vertical-align: middle; width: auto; min-width: 5%; max-width: 100%; flex: 0 0 auto; height: auto; padding: 0px 7px 0px 0px; align-self: center; box-sizing: border-box;"><section style="text-align: justify; font-size: 24px; color: rgb(199, 44, 62); font-family: PingFangSC-light; box-sizing: border-box;"><p style="text-wrap: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><em style="box-sizing: border-box;">06</em></p></section></section><section style="display: inline-block; vertical-align: middle; width: auto; align-self: center; flex: 0 0 auto; min-width: 5%; max-width: 100%; height: auto; box-sizing: border-box;"><section style="text-align: justify; color: rgb(199, 44, 62); box-sizing: border-box;"><p style="text-wrap: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">创作要求</strong></p></section><section style="text-align: center; margin: 0px; position: static; box-sizing: border-box;"><section style="background-color: rgb(194, 191, 183); height: 1px; box-sizing: border-box;"><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;"></svg></section></section></section></section><section style="margin: -20px 0px 0px; display: inline-block; width: 100%; border: 1px solid rgba(0, 0, 0, 0); padding: 20px; background-color: rgba(0, 0, 0, 0); box-shadow: rgba(0, 0, 0, 0) 0px 0px 0px; position: static; box-sizing: border-box;"><section style="color: rgb(81, 81, 81); font-size: 14px; line-height: 1.9; width: 100%; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><span style="background-color: rgba(1, 0, 0, 0); box-sizing: border-box;">1、以豆宝 IP 形象为原型创作出可以表现永和豆浆品牌 IP 形</span><span style="background-color: rgba(1, 0, 0, 0); box-sizing: border-box;">象的周边商品，以此传递“永远的朋友，和乐的家庭”等永和</span><span style="background-color: rgba(1, 0, 0, 0); box-sizing: border-box;">企业文化，倡导健康，养生的积极的生活方式。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">2、作品可用于线上传播素材，也可用于转化为实物周边商品。<span style="background-color: rgba(1, 0, 0, 0); box-sizing: border-box;">创作风格、材质不限，建议创作者基于永和豆浆 IP 特色以及豆</span><span style="background-color: rgba(1, 0, 0, 0); box-sizing: border-box;">浆元素 & 中国文化的元素进行创作。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">3、作品需呈现：</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">• 品牌性：体现豆宝 IP 元素，具有品牌识别度，设计的作品需<span style="background-color: rgba(1, 0, 0, 0); box-sizing: border-box;">要有故事性和趣味性</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">• 可行性：作品能够被开发投入市场应用，具有商业化可行性</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">• 创意性：产品具有独创性、多功能、趣味性，贴合目标人群，<span style="background-color: rgba(1, 0, 0, 0); box-sizing: border-box;">作品需要完整策略思路，细节说明等</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">4、为永和豆浆 IP 形象豆宝设计周边，包括但不限于以下类别：</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">• 潮玩穿搭：盲盒、换装棉花娃娃、帆布袋、饰品等</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">• 饮品周边：保温杯、杯垫、杯套等</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">• 创意周边：如新年定制、中秋节等各大节日限定创意</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">5、 单 件 或 系 列 作 品 提 交， 系 列 作 品 最 多 三 张 A3（42cm<span style="background-color: rgba(1, 0, 0, 0); box-sizing: border-box;">X29.7cm)，创作作品需保留 300dpi 分辨率，jpg 档，颜色模</span><span style="background-color: rgba(1, 0, 0, 0); box-sizing: border-box;">式为 RGB 色彩模式。作品基本视图（包括主要尺寸标注）、</span><span style="background-color: rgba(1, 0, 0, 0); box-sizing: border-box;">彩色效果图（包括三视图、整体效果、细节展示等）、结构图、</span><span style="background-color: rgba(1, 0, 0, 0); box-sizing: border-box;">不少于 100 字的设计说明（设计理念、功能、材质及制造工艺</span><span style="background-color: rgba(1, 0, 0, 0); box-sizing: border-box;">等方面的说明）。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">6、作品报名时需同时上传设计源文件（psd、ai 等）可进行再<span style="background-color: rgba(1, 0, 0, 0); box-sizing: border-box;">制作的高清文件档。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">7、作品需保证完整性且符合国家相关法律法规，要求原创，无<span style="background-color: rgba(1, 0, 0, 0); box-sizing: border-box;">剽窃行为，无在先使用行为（若使用非原创素材，作者须对其</span><span style="background-color: rgba(1, 0, 0, 0); box-sizing: border-box;">素材拥有版权使用许可）。</span></p></section></section><section style="margin: 10px 0px -12px; position: static; box-sizing: border-box;"><section style="color: rgb(255, 220, 224); box-sizing: border-box;"><p style="text-wrap: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><span style="display: inline-block; box-sizing: border-box;"><em style="box-sizing: border-box;"> part</em></span></p></section></section><section style="text-align: left; justify-content: flex-start; display: flex; flex-flow: row; margin: 0px 0px 10px; position: static; box-sizing: border-box;"><section style="display: inline-block; vertical-align: middle; width: auto; min-width: 5%; max-width: 100%; flex: 0 0 auto; height: auto; padding: 0px 7px 0px 0px; align-self: center; box-sizing: border-box;"><section style="text-align: justify; font-size: 24px; color: rgb(199, 44, 62); font-family: PingFangSC-light; box-sizing: border-box;"><p style="text-wrap: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><em style="box-sizing: border-box;">07</em></p></section></section><section style="display: inline-block; vertical-align: middle; width: auto; align-self: center; flex: 0 0 auto; min-width: 5%; max-width: 100%; height: auto; box-sizing: border-box;"><section style="text-align: justify; color: rgb(199, 44, 62); box-sizing: border-box;"><p style="text-wrap: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">必要列入事项</strong></p></section><section style="text-align: center; margin: 0px; position: static; box-sizing: border-box;"><section style="background-color: rgb(194, 191, 183); height: 1px; box-sizing: border-box;"><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;"></svg></section></section></section></section><section style="margin: -20px 0px 0px; display: inline-block; width: 100%; border: 1px solid rgba(0, 0, 0, 0); padding: 20px; background-color: rgba(0, 0, 0, 0); box-shadow: rgba(0, 0, 0, 0) 0px 0px 0px; position: static; box-sizing: border-box;"><section style="color: rgb(81, 81, 81); font-size: 14px; line-height: 1.9; width: 100%; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><span style="background-color: rgba(1, 0, 0, 0); box-sizing: border-box;">永和豆浆 logo</span></p></section></section><section style="margin: 10px 0px -12px; position: static; box-sizing: border-box;"><section style="color: rgb(255, 220, 224); box-sizing: border-box;"><p style="text-wrap: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><span style="display: inline-block; box-sizing: border-box;"><em style="box-sizing: border-box;"> part</em></span></p></section></section><section style="text-align: left; justify-content: flex-start; display: flex; flex-flow: row; margin: 0px 0px 10px; position: static; box-sizing: border-box;"><section style="display: inline-block; vertical-align: middle; width: auto; min-width: 5%; max-width: 100%; flex: 0 0 auto; height: auto; padding: 0px 7px 0px 0px; align-self: center; box-sizing: border-box;"><section style="text-align: justify; font-size: 24px; color: rgb(199, 44, 62); font-family: PingFangSC-light; box-sizing: border-box;"><p style="text-wrap: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><em style="box-sizing: border-box;">08</em></p></section></section><section style="display: inline-block; vertical-align: middle; width: auto; align-self: center; flex: 0 0 auto; min-width: 5%; max-width: 100%; height: auto; box-sizing: border-box;"><section style="text-align: justify; color: rgb(199, 44, 62); box-sizing: border-box;"><p style="text-wrap: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">赋能奖励<br style="box-sizing: border-box;"/></p></section><section style="text-align: center; margin: 0px; position: static; box-sizing: border-box;"><section style="background-color: rgb(194, 191, 183); height: 1px; box-sizing: border-box;"><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;"></svg></section></section></section></section><section style="margin: -20px 0px 0px; display: inline-block; width: 100%; border: 1px solid rgba(0, 0, 0, 0); padding: 20px; background-color: rgba(0, 0, 0, 0); box-shadow: rgba(0, 0, 0, 0) 0px 0px 0px; position: static; box-sizing: border-box;"><section style="color: rgb(81, 81, 81); font-size: 14px; line-height: 1.9; width: 100%; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><span style="background-color: rgba(1, 0, 0, 0); box-sizing: border-box;">欢迎广大创意青年热力参加，我们期待您脑洞大开</span><span style="background-color: rgba(1, 0, 0, 0); box-sizing: border-box;">的惊艳创作，即刻参加，就有机会成为永和豆浆签约设计师，</span><span style="background-color: rgba(1, 0, 0, 0); box-sizing: border-box;">愿意与更多院校建立产学研合作，将共同设立人才实习实践基</span><span style="background-color: rgba(1, 0, 0, 0); box-sizing: border-box;">地，邀请优秀学生参与企业实践，深入参与合作研发项目，提</span><span style="background-color: rgba(1, 0, 0, 0); box-sizing: border-box;">升创新能力和产业认知，为学生提供实习就业机会，期待大家</span><span style="background-color: rgba(1, 0, 0, 0); box-sizing: border-box;">加入永和豆浆大家庭，永远的朋友，</span><span style="background-color: rgba(1, 0, 0, 0); box-sizing: border-box;">和乐的家庭！</span></p></section></section><p style="text-wrap: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><section style="align-items: center; display: flex; margin: 15px 0px; text-align: center; justify-content: center; position: static; box-sizing: border-box;"><section style="display: inline-block; vertical-align: bottom; width: auto; flex: 1 1 0%; height: auto; box-sizing: border-box;"><section style="align-items: center; display: flex; justify-content: center; position: static; box-sizing: border-box;"><section style="display: inline-block; vertical-align: bottom; width: auto; flex: 1 1 auto; border-width: 0px; box-shadow: rgb(0, 0, 0) 0px 0px 0px; box-sizing: border-box;"><section style="margin: 0.5em 0px; position: static; box-sizing: border-box;"><section style="border-top: 1px dashed rgb(62, 62, 62); box-sizing: border-box;"><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;"></svg></section></section></section><section style="display: inline-block; vertical-align: bottom; width: auto; flex: 0 0 auto; box-shadow: rgb(0, 0, 0) 0px 0px 0px; line-height: 0; letter-spacing: 0px; box-sizing: border-box;"><section style="position: static; transform: rotateZ(45deg); -webkit-transform: rotateZ(45deg); -moz-transform: rotateZ(45deg); -o-transform: rotateZ(45deg); box-sizing: border-box;"><section style="position: static; box-sizing: border-box;"><section style="display: inline-block; width: 9px; height: 9px; vertical-align: top; overflow: hidden; background-color: rgb(199, 44, 62); border-width: 1px; border-style: solid; border-color: rgb(62, 62, 62); box-shadow: rgb(255, 255, 255) 1px 1px 0px inset; line-height: 0; letter-spacing: 0px; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section></section></section></section></section></section><section style="display: inline-block; vertical-align: bottom; width: auto; flex: 0 1 auto; padding: 0px 10px; box-sizing: border-box;"><section style="color: rgb(199, 44, 62); font-size: 18px; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">参赛说明</strong></p></section></section><section style="display: inline-block; vertical-align: bottom; width: auto; flex: 1 1 0%; height: auto; box-sizing: border-box;"><section style="align-items: center; display: flex; transform: rotateY(180deg); -webkit-transform: rotateY(180deg); -moz-transform: rotateY(180deg); -o-transform: rotateY(180deg); justify-content: center; position: static; box-sizing: border-box;"><section style="display: inline-block; vertical-align: bottom; width: auto; flex: 1 1 auto; box-shadow: rgb(0, 0, 0) 0px 0px 0px; box-sizing: border-box;"><section style="margin: 0.5em 0px; position: static; box-sizing: border-box;"><section style="border-top: 1px dashed rgb(62, 62, 62); box-sizing: border-box;"><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;"></svg></section></section></section><section style="display: inline-block; vertical-align: bottom; width: auto; flex: 0 0 auto; box-shadow: rgb(0, 0, 0) 0px 0px 0px; line-height: 0; letter-spacing: 0px; box-sizing: border-box;"><section style="position: static; transform: rotateZ(45deg); -webkit-transform: rotateZ(45deg); -moz-transform: rotateZ(45deg); -o-transform: rotateZ(45deg); box-sizing: border-box;"><section style="margin: 0px 0%; position: static; box-sizing: border-box;"><section style="display: inline-block; width: 9px; height: 9px; vertical-align: top; overflow: hidden; background-color: rgb(199, 44, 62); border-width: 1px; border-style: solid; border-color: rgb(62, 62, 62); box-shadow: rgb(255, 255, 255) 1px 1px 0px inset; line-height: 0; letter-spacing: 0px; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section></section></section></section></section></section></section><section style="text-align: left; justify-content: flex-start; margin: 10px 0%; display: flex; flex-flow: row; position: static; box-sizing: border-box;"><section style="display: inline-block; width: auto; vertical-align: top; background-color: rgb(255, 220, 224); min-width: 10%; max-width: 100%; flex: 0 0 auto; height: auto; border-left: 4px solid rgb(199, 44, 62); border-bottom-left-radius: 0px; align-self: flex-start; box-sizing: border-box;"><section style="font-size: 14px; color: rgb(199, 44, 62); padding: 0px 10px; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">参赛资格</strong></p></section></section></section><section style="margin: -20px 0px 0px; display: inline-block; width: 100%; border: 1px solid rgba(0, 0, 0, 0); padding: 20px; background-color: rgba(0, 0, 0, 0); box-shadow: rgba(0, 0, 0, 0) 0px 0px 0px; position: static; box-sizing: border-box;"><section style="color: rgb(81, 81, 81); font-size: 14px; line-height: 1.9; width: 100%; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><span style="background-color: rgba(1, 0, 0, 0); box-sizing: border-box;">· 全球在校大学（研究生、本科生、专科生、高职）、高中（职高、中专、技校）学生、进修生及其他拥有学生证明身份者皆可报名参加。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">· 新锐组，仅限高中（职高、中专、技校）等创作者报名参赛。</p></section></section><section style="text-align: left; justify-content: flex-start; margin: 10px 0%; display: flex; flex-flow: row; position: static; box-sizing: border-box;"><section style="display: inline-block; width: auto; vertical-align: top; background-color: rgb(255, 220, 224); min-width: 10%; max-width: 100%; flex: 0 0 auto; height: auto; border-left: 4px solid rgb(199, 44, 62); border-bottom-left-radius: 0px; align-self: flex-start; box-sizing: border-box;"><section style="font-size: 14px; color: rgb(199, 44, 62); padding: 0px 10px; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">参赛类别</strong></p></section></section></section><section style="margin: -20px 0px 0px; display: inline-block; width: 100%; border: 1px solid rgba(0, 0, 0, 0); padding: 20px; background-color: rgba(0, 0, 0, 0); box-shadow: rgba(0, 0, 0, 0) 0px 0px 0px; position: static; box-sizing: border-box;"><section style="color: rgb(81, 81, 81); font-size: 14px; line-height: 1.9; width: 100%; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;"><span style="background-color: rgba(1, 0, 0, 0); box-sizing: border-box;">一、周边商品设计：</span></strong></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">创作内容请参照以上创作要求。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">二、跨界合作类：</strong><strong style="background-color: rgba(1, 0, 0, 0); box-sizing: border-box;"><span style="background-color: rgba(0, 0, 0, 0); box-sizing: border-box;">鼓励全球青年交流合作，大会特别设立</span></strong></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">凡参与金犊奖各项策略单的作品，其小组成员如存在跨境、跨校或跨系合作，除按原策略单要求报名参赛外，亦可选择重复报名至跨界合作类。</p></section></section><section style="text-align: left; justify-content: flex-start; margin: 10px 0%; display: flex; flex-flow: row; position: static; box-sizing: border-box;"><section style="display: inline-block; width: auto; vertical-align: top; background-color: rgb(255, 220, 224); min-width: 10%; max-width: 100%; flex: 0 0 auto; height: auto; border-left: 4px solid rgb(199, 44, 62); border-bottom-left-radius: 0px; align-self: flex-start; box-sizing: border-box;"><section style="font-size: 14px; color: rgb(199, 44, 62); padding: 0px 10px; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">报名方式</strong></p></section></section></section><section style="margin: -20px 0px 0px; display: inline-block; width: 100%; border: 1px solid rgba(0, 0, 0, 0); padding: 20px; background-color: rgba(0, 0, 0, 0); box-shadow: rgba(0, 0, 0, 0) 0px 0px 0px; position: static; box-sizing: border-box;"><section style="color: rgb(81, 81, 81); font-size: 14px; line-height: 1.9; width: 100%; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><span style="background-color: rgba(1, 0, 0, 0); box-sizing: border-box;">1、不收取报名费</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><span style="background-color: rgba(1, 0, 0, 0); box-sizing: border-box;">2、报名时间：2025年3月1日-5月17日</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">3、<span style="background-color: rgba(1, 0, 0, 0); box-sizing: border-box;">一律采用在线交件方式，报名网站：</span><a href="http://www.ad-young.com" style="color: rgb(199, 44, 62); box-sizing: border-box;"><span style="box-sizing: border-box;">www.ad-young.com</span></a></p></section></section><section style="text-align: left; justify-content: flex-start; margin: 10px 0%; display: flex; flex-flow: row; position: static; box-sizing: border-box;"><section style="display: inline-block; width: auto; vertical-align: top; background-color: rgb(255, 220, 224); min-width: 10%; max-width: 100%; flex: 0 0 auto; height: auto; border-left: 4px solid rgb(199, 44, 62); border-bottom-left-radius: 0px; align-self: flex-start; box-sizing: border-box;"><section style="font-size: 14px; color: rgb(199, 44, 62); padding: 0px 10px; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">报名规则</strong></p></section></section></section><section style="margin: -20px 0px 0px; display: inline-block; width: 100%; border: 1px solid rgba(0, 0, 0, 0); padding: 20px; background-color: rgba(0, 0, 0, 0); box-shadow: rgba(0, 0, 0, 0) 0px 0px 0px; position: static; box-sizing: border-box;"><section style="color: rgb(81, 81, 81); font-size: 14px; line-height: 1.9; width: 100%; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">1、作品提交前请务必确认相关信息填写无误</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">2、请勿于作品中呈现姓名、学校、作品编号等作者资料相关信息</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">3、若为系列件作品，请按照系列作品分别上传</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">4、所有成员(作者及指导老师)必须官网注册方可报名，每一作品创作团队最多不得超于10人（含），指导教师不得超于5人（含），报名时请务必确认创作者及指导教师顺序，依序填入</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">5、报名后48小时内可进行报名资料修改，请务必确认成员信息，确保无遗漏和错误 </p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><span style="font-size: 12px; color: rgb(199, 44, 62); box-sizing: border-box;">*若截止报名时间不足48小时，修改时间依截止报名时间为准</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">6、作品提交前请务必检查是否符合主办单位规定，举凡不符规定或作品资料不完整者，将取消资格，恕不另行通知</p></section></section><section style="text-align: left; justify-content: flex-start; margin: 10px 0%; display: flex; flex-flow: row; position: static; box-sizing: border-box;"><section style="display: inline-block; width: auto; vertical-align: top; background-color: rgb(255, 220, 224); min-width: 10%; max-width: 100%; flex: 0 0 auto; height: auto; border-left: 4px solid rgb(199, 44, 62); border-bottom-left-radius: 0px; align-self: flex-start; box-sizing: border-box;"><section style="font-size: 14px; color: rgb(199, 44, 62); padding: 0px 10px; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">奖励办法</strong></p></section></section></section><section style="margin: -20px 0px 0px; display: inline-block; width: 100%; border: 1px solid rgba(0, 0, 0, 0); padding: 20px; background-color: rgba(0, 0, 0, 0); box-shadow: rgba(0, 0, 0, 0) 0px 0px 0px; position: static; box-sizing: border-box;"><section style="color: rgb(81, 81, 81); font-size: 14px; line-height: 1.9; width: 100%; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;"><span style="background-color: rgba(1, 0, 0, 0); box-sizing: border-box;">全球奖：</span></strong><span style="background-color: rgba(1, 0, 0, 0); box-sizing: border-box;">选出以下得奖者：</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">金奖：1 名，荣获奖学金人民币10000元、奖杯一座、奖状一份</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">银奖：1 名，荣获奖学金人民币7000元、奖杯一座、奖状一份</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">铜奖：1 名，荣获奖学金人民币5000元、奖杯一座、奖状一份</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">最佳新锐奖：1名，奖学金人民币3000元、奖杯一座、奖状一份</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">赛区奖：</strong>各赛区分别选出以下得奖者：</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">一等奖：1 名，荣获奖状一份</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">二等奖：3名，荣获奖状一份</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">三等奖：5名，荣获奖状一份</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">新锐奖：2名，荣获奖状一份</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">优秀奖：各主题作品总数15%-25%，荣获奖状一份</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><span style="font-size: 12px; color: rgb(199, 44, 62); box-sizing: border-box;">*赛区奖，可申请加订奖杯</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">跨界合作特别奖：</strong>大会特别奖，由参加跨界合作类作品中选出：</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">跨界合作特别奖：1名，荣获奖学金人民币5000元、奖杯一座、奖状一份</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">佳作奖：5名，荣获奖状一份</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">优秀奖：本类作品总数15%-25%，荣获奖状一份</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><span style="font-size: 12px; color: rgb(199, 44, 62); box-sizing: border-box;">*佳作奖、优秀奖，可申请加订奖杯</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><span style="font-size: 12px; color: rgb(199, 44, 62); box-sizing: border-box;"><br style="box-sizing: border-box;"/></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><span style="color: rgb(199, 44, 62); box-sizing: border-box;">特别说明：</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><span style="color: rgb(199, 44, 62); box-sizing: border-box;">*本奖项属于晋级赛，所有获奖者，将以最高奖项颁发</span></p></section></section><p style="text-wrap: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><section style="margin-top: 10px; margin-bottom: 10px; text-align: left; position: static; box-sizing: border-box;"><section style="display: inline-block; vertical-align: middle; border-right: 2px solid rgb(199, 44, 62); padding-right: 2px; border-top-color: rgb(199, 44, 62); border-bottom-color: rgb(199, 44, 62); border-left-color: rgb(199, 44, 62); box-sizing: border-box;"><section style="border-right: 3px solid rgb(199, 44, 62); padding-right: 3px; border-top-color: rgb(199, 44, 62); border-bottom-color: rgb(199, 44, 62); border-left-color: rgb(199, 44, 62); box-sizing: border-box;"><section style="background-color: rgb(199, 44, 62); padding-left: 5px; padding-right: 5px; font-size: 14px; color: rgb(255, 255, 255); box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">加入互动群</strong></p></section></section></section></section><section style="text-align: center; margin-top: 10px; margin-bottom: 10px; line-height: 0; position: static; box-sizing: border-box;"><section style="max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0; width: 35%; height: auto; box-sizing: border-box;"><img class="raw-image" style="vertical-align: middle; max-width: 100%; width: 100%; box-sizing: border-box;" data-s="300,640" crossorigin="anonymous" src="https://cms.timesawards.com/ueditor/net/upload/image/6387730437268430968945767.png" title="永和小红书.png" alt="永和小红书.png"/></section></section><section style="text-align: center; font-size: 12px; font-family: PingFangSC-light; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">永和豆浆互动群</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">打开小红书扫码入群</p></section><p style="text-wrap: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><section style="margin: -20px 0px 0px; position: static; box-sizing: border-box;"><section style="display: inline-block; width: 100%; border: 1px solid rgba(0, 0, 0, 0); padding: 20px; background-color: rgba(0, 0, 0, 0); box-shadow: rgba(0, 0, 0, 0) 0px 0px 0px; box-sizing: border-box;"><section style="color: rgb(81, 81, 81); font-size: 14px; font-family: PingFangSC-light; line-height: 1.9; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><span style="background-color: rgba(1, 0, 0, 0); box-sizing: border-box;">若群满无法加入</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">请关注金犊奖小红书官方账号私信联系组委会进群</p></section><section style="text-align: center; margin-top: 10px; margin-bottom: 10px; line-height: 0; position: static; box-sizing: border-box;"><section style="max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0; width: 40%; height: auto; box-sizing: border-box;"><img class="raw-image" style="vertical-align: middle; max-width: 100%; width: 100%; box-sizing: border-box;" data-s="300,640" crossorigin="anonymous" src="https://cms.timesawards.com/ueditor/net/upload/image/6387730438210407182567560.png" title="金犊奖小红书.png" alt="金犊奖小红书.png"/></section></section></section></section></section><p><br/></p>"}]