[{"RowNum":1,"TopicCode":"200cbdcf-f3da-4e12-9e87-3021aba9483a","S004_TopicCode":"200cbdcf-f3da-4e12-9e87-3021aba9483a","S004_TopicName":"森田药妆形象广告设计奖","S004_TopicNameComplex":"森田藥粧形象廣告設計獎","S004_TopicNameEN":"Morita Pharmaceuticals Image Advertising Design Aw","S004_TopicClass":"0","S004_EnterpriseCode":"153413d5-8289-4dba-b6b4-1e19a2baf969","S004_Pic":"/upload/image/0c9a24ea-b8d7-4e35-afd6-429659db0d76.jpg","S004_VideoIntro":"","S004_WordIntro":"<p style="white-space: normal; font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;">平面、影片、动画、网络互动、环境媒体、广播音频类、技术类</p><p style="white-space: normal; font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;"><span style="line-height: 24px; font-family: arial, helvetica, sans-serif;">命题单位:森田药妆集团</span></p><p style="white-space: normal; font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;"><br/></p><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png" width="24" alt="6371909404232503443025027.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>传播/行销目的<span style="font-family: arial, helvetica, sans-serif;">:</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="line-height: 1.75em;"><span style="line-height: 24px; font-family: 微软雅黑, sans-serif;"></span></p><p data-darkmode-color-16216505689771="rgb(122, 117, 117)" data-darkmode-original-color-16216505689771="#fff|rgb(122, 117, 117)">为森田药妆集团旗下两个品牌做规划</p><p data-darkmode-color-16216505689771="rgb(122, 117, 117)" data-darkmode-original-color-16216505689771="#fff|rgb(122, 117, 117)">1、打造森田药妆Dr.Morita 成为亚洲面膜知名品牌</p><p data-darkmode-color-16216505689771="rgb(122, 117, 117)" data-darkmode-original-color-16216505689771="#fff|rgb(122, 117, 117)">2、提升DR.JOU达特周成为亚洲知名肌肤对策专家</p><p style="line-height: 1.75em;"><span style="line-height: 24px; font-family: 微软雅黑, sans-serif;"></span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png" width="24" alt="6371909404234067936254272.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>品牌说明<span style="font-family: arial, helvetica, sans-serif;">:<span style="font-size: medium;">【可择一品牌内容自由选择创作】</span></span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p><strong>1、森田药妆 Dr.Morita-面膜</strong><br/></p><p>商品以安全、安心、有效、合理价格的精神,以面膜为主要推广商品。请针对该款面膜的成份及功效,如玻尿酸、神经酼胺的保湿功能,让肌肤呈现润透、亮白等,做广告内容设计,商品信息可参考下述连结。</p><p>台湾官方网站: https://www.drmorita.com/</p><p>天猫旗舰店:https://sentian.tmall.com</p><p>天猫海外旗舰店:https://drmorita.tmall.hk</p><p data-darkmode-color-16216505689771="rgb(122, 117, 117)" data-darkmode-original-color-16216505689771="#fff|rgb(122, 117, 117)" style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; caret-color: rgb(122, 117, 117); color: rgb(122, 117, 117); font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; font-size: 14px; letter-spacing: 0.544px; white-space: normal; text-size-adjust: auto; visibility: visible; overflow-wrap: break-word !important;"><br/></p><p><strong>2、DR.JOU 达特周-六重系列保养品</strong><br/></p><p>给肌肤无添加的纯粹,解决不同肌肤的保养问题,针对轻熟龄肌的消费者研发进阶型面膜,脸部保养品为主轴,品项包括化妆水、精华液、乳液、乳霜、面膜等。</p><p>台湾官方网站: https://shop.drjou.com/</p><p>天猫旗舰店:https://drjou.tmall.com/</p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png" width="24" alt="6371909404234067936254272.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>品牌个性/形象<span style="font-family: arial, helvetica, sans-serif;">:</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><section powered-by="xiumi.us" data-darkmode-color-16216505689771="rgb(122, 117, 117)" data-darkmode-original-color-16216505689771="#fff|rgb(122, 117, 117)" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; text-size-adjust: auto; font-size: 14px; line-height: 1.8; color: rgb(122, 117, 117); overflow-wrap: break-word !important;"><section powered-by="xiumi.us" data-darkmode-color-16216505689771="rgb(122, 117, 117)" data-darkmode-original-color-16216505689771="#fff|rgb(122, 117, 117)" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; font-size: 14px; line-height: 1.8; color: rgb(122, 117, 117);"><p data-darkmode-color-16216505689771="rgb(122, 117, 117)" data-darkmode-original-color-16216505689771="#fff|rgb(122, 117, 117)"><strong><span style="font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(12, 12, 12);">1、森田药妆Dr.Morita</span></strong></p><p data-darkmode-color-16216505689771="rgb(122, 117, 117)" data-darkmode-original-color-16216505689771="#fff|rgb(122, 117, 117)"><span style="font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(12, 12, 12);">品牌形象:高CP值的美肌品牌,推出安心、安全、肌肤每天保湿的依赖,使用日本顶级玻尿酸的核心配方推广亚州人完美比例面膜,成为玻尿酸面膜的专家。</span></p><p data-darkmode-color-16216505689771="rgb(122, 117, 117)" data-darkmode-original-color-16216505689771="#fff|rgb(122, 117, 117)|rgb(122, 117, 117)"><span style="font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(12, 12, 12);">品牌DNA:安全、安心、有效</span></p></section><p><br/></p><section powered-by="xiumi.us" data-darkmode-color-16216505689771="rgb(122, 117, 117)" data-darkmode-original-color-16216505689771="#fff|rgb(122, 117, 117)"><p data-darkmode-color-16216505689771="rgb(122, 117, 117)" data-darkmode-original-color-16216505689771="#fff|rgb(122, 117, 117)"><strong><span style="font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(12, 12, 12);">2、DR.JOU达特周</span></strong><span style="font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(12, 12, 12);"><br data-darkmode-color-16216505689771="rgb(122, 117, 117)" data-darkmode-original-color-16216505689771="#fff|rgb(122, 117, 117)" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"/></span></p><p data-darkmode-color-16216505689771="rgb(122, 117, 117)" data-darkmode-original-color-16216505689771="#fff|rgb(122, 117, 117)"><span style="font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(12, 12, 12);">品牌形象:研发之道如同日本匠人精神「追求极致」,从研发到生产、包装都在最顶尖的研发团队与最严格的质量控管下,创造出高机能型面膜及专业级护肤保养品,给肌肤最极致的体验。</span></p><p data-darkmode-color-16216505689771="rgb(122, 117, 117)" data-darkmode-original-color-16216505689771="#fff|rgb(122, 117, 117)|rgb(122, 117, 117)"><span style="font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(12, 12, 12);">品牌DNA:无添加、低敏性、高效能</span></p></section><p><br/></p></section></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png" width="24" alt="6371909404234067936254272.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>传播对象<span style="font-family: arial, helvetica, sans-serif;">:</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p data-darkmode-color-16216505689771="rgb(122, 117, 117)" data-darkmode-original-color-16216505689771="#fff|rgb(122, 117, 117)">1、森田药妆Dr.Morita :&nbsp;主要 18-29岁,轻少龄肌族群</p><p data-darkmode-color-16216505689771="rgb(122, 117, 117)" data-darkmode-original-color-16216505689771="#fff|rgb(122, 117, 117)">2、DR.JOU达特周 :&nbsp;主要 30-50岁,轻熟龄肌族群</p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png" width="24" alt="6371909404234067936254272.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>重点诉求<span style="font-family: arial, helvetica, sans-serif;">:</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p data-darkmode-color-16216505689771="rgb(122, 117, 117)" data-darkmode-original-color-16216505689771="#fff|rgb(122, 117, 117)">1 、传达肌肤的保养不分年龄,要针对每个人的需求来决解肌肤的问题,森田带给消费者安心与专业的美丽体验。</p><p data-darkmode-color-16216505689771="rgb(122, 117, 117)" data-darkmode-original-color-16216505689771="#fff|rgb(122, 117, 117)">2、推广双品牌的商品特点,提升品牌知名度与指名度。</p><p data-darkmode-color-16216505689771="rgb(122, 117, 117)" data-darkmode-original-color-16216505689771="#fff|rgb(122, 117, 117)">3、营造出品牌为市场上知名首选面膜专家或是保养专家。</p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png" width="24" alt="6371909404232503443025027.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>宣传场合/传播时机/使用规范<span style="font-family: arial, helvetica, sans-serif;">:</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="line-height: 1.75em;">形式不限,创意第一</p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png" width="24" alt="6371909404232503443025027.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/><span style="font-family: arial, helvetica, sans-serif;">建议列入事项:</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="line-height: 1.75em;">1、Logo&nbsp;</p><p style="line-height: 1.75em;">2、QR Code二维码</p><p style="line-height: 1.75em;">3、slogan</p><p style="line-height: 1.75em;">A.森田药庄Dr. Morita(下述二择一)</p><p style="line-height: 1.75em;">品牌Slogan:亚洲玻尿酸保养专家</p><p style="line-height: 1.75em;">征集Slogan,可进行大胆的延伸和创造</p><p style="line-height: 1.75em;">B. DR.JOU达特周(下述二择一)</p><p style="line-height: 1.75em;">品牌Slogan:日本殿堂级 肌肤对策专家 亚洲玻尿酸保养专家</p><p style="line-height: 1.75em;"><span style="font-size: medium;">征</span>集Slogan,可进行大胆的延伸和创造</p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png" width="24" alt="6371909404232503443025027.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/><span style="font-family: arial, helvetica, sans-serif;">特别奖励:</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="line-height: 1.75em;">1、获奖作品有机会获得颁奖现场额外奖励</p><p style="line-height: 1.75em;">2、能有机会让品牌露出你的行销创意</p><p style="line-height: 1.75em;">3、享1年森田药庄VIP会员优惠</p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png" width="24" alt="6371909404232503443025027.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>公司简介:</h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="line-height: 1.75em;"><span style="font-size: 14px;"></span></p><p style="line-height: 1.75em;"><span style="font-size: 14px;">1、森田药庄Dr.Morita公司简介:</span></p><p style="line-height: 1.75em;"><span style="font-size: 14px;">1934年,由周灶春先生创办的森田行,经长达近80馀年的经营,不断累积与日本合作研发经验。近20年更全力研发面膜及护肤保养品,成就亚洲区值得信赖的品牌—森田Dr.Morita &amp; DR.JOU。由医学博士周俊旭带领的森田中日研发团队与各大学产学合作,从学术结合医学的基础到面膜配方的创新研发,都做到高品质的控管与高水准的要求。森田从面膜的研发到生产、包装,都追求最顶尖的研发团队与最严格的品质管控,并始终坚持製造安全、安心、有效的专业级护肤保养品。</span></p><p style="line-height: 1.75em;"><span style="font-size: 14px;">森田面膜广受全世界消费者的喜爱与支持,面膜产量逐年倍数增长,一路屡创佳绩,行销世界二十馀国。从保养品到美妆品牌的蜕变,深耕亚洲,走向全世界。秉持一贯的企业精神,品质信赖、专业创新、国际化,将这份製造的用心,回馈给全世界的每一位消费者。</span></p><p style="line-height: 1.75em;"><span style="font-size: 14px;">88年的诚信传承,『森田药庄』品牌从百货行发展成为全球化品牌,于日本东京银座设立研发总部,研发团队致力投入面膜功效的升级创新,特别在玻尿酸组合应用的成熟技术,被广大消费者肯定,并获批参展第二、三届中国国际进口博览会,入选上海市智慧财产权局发佈重点商标保护名录。&nbsp;</span></p><p style="line-height: 1.75em;"><span style="font-size: 14px;">森田药庄旗下产品连续多年荣获瑞士Monde Selection世界品质评鉴大会肯定,多年荣获第一财经中国金字招牌大调查-明星品牌。成功进驻日本松本清等3,500多家药妆通路以及成田、新千岁等空港免税店且持续销售的海外面膜品牌。</span></p><p style="line-height: 1.75em;"><span style="font-size: 14px;">2、DR.JOU达特周</span></p><p style="line-height: 1.75em;"><span style="font-size: 14px;">◆ 来自日本的顶尖团队</span></p><p style="line-height: 1.75em;"><span style="font-size: 14px;">于2000年日本东京银座创立研究室,由医学博士周俊旭医师带领中日顶尖研发团队,从肌肤出发坚持最好的原料品质,历经7年的努力,终于在2007年为「DR. JOU」达特周 品牌问世!</span></p><p style="line-height: 1.75em;"><span style="font-size: 14px;">◆ 坚持完美&nbsp; 极致体验&nbsp;</span></p><p style="line-height: 1.75em;"><span style="font-size: 14px;">研发之道如同日本匠人精神「追求极致」,从研发到生产、包装都在最顶尖的研发团队与最严格的品质控管下,创造出高机能型面膜及专业级护肤保养品,给肌肤最极致的体验。</span></p><p style="line-height: 1.75em;"><span style="font-size: 14px;">为了不断的创新,与日本工科大学产学合作,日本京都大学应用生物科学博士「中西 昭仁教授」针对各种肤质,不断的研拟更完美的比例配方,2017年业界首创把6种不同的玻尿酸放入面膜保养品中,打造出黄金配比的立体保湿结构,让肌肤完美演释。</span></p><p style="line-height: 1.75em;"><span style="font-size: 14px;">◆ 无添加、低敏性、高效能</span></p><p style="line-height: 1.75em;"><span style="font-size: 14px;">DR.JOU始终相信,给肌肤无添加的纯粹,解决不同肌龄的保养问题</span></p><p style="line-height: 1.75em;"><span style="font-size: 14px;">官方网站: https://shop.drjou.com/</span></p></blockquote><p><br/></p>","S004_WordIntroComplex":"<p style="white-space: normal; font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;">平面、影片、动画、网络互动、环境媒体、广播音频类、技术类</p><p style="white-space: normal; font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;"><span style="line-height: 24px; font-family: arial, helvetica, sans-serif;">命题单位:</span><span style="line-height: 24px; font-family: arial, helvetica, sans-serif;">好媳妇生医有限公司</span></p><p style="white-space: normal; font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;"><br/></p><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png" width="24" alt="6371909404232503443025027.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>传播/行销目的<span style="font-family: arial, helvetica, sans-serif;">:</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p><span style="line-height: 24px; font-family: 微软雅黑, sans-serif;">为森田药庄集团旗下两个品牌做规划</span></p><p><span style="line-height: 24px; font-family: 微软雅黑, sans-serif;">打造森田药庄Dr.Morita 成为亚洲面膜知名品牌</span></p><p><span style="line-height: 24px; font-family: 微软雅黑, sans-serif;">提升DR.JOU达特周 成为亚洲知名肌肤对策专家</span></p><p style="line-height: 1.75em;"><span style="line-height: 24px; font-family: 微软雅黑, sans-serif;"></span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png" width="24" alt="6371909404234067936254272.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>品牌说明<span style="font-family: arial, helvetica, sans-serif;">:</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p>【可择一品牌内容自由选择创作】</p><p>森田药庄Dr.Morita</p><p>商品以安全、安心、有效、合理价格的精神,以面膜为主要推广商品。请依选定的产品品项,针对该款面膜的成份及功效,如顶级玻尿酸、神经酼胺的保溼功能,让肌肤呈现润透、亮白等,做广告内容设计,商品资讯可参考下述连结。</p><p>官方网站: https://www.drmorita.com/</p><p>DR.JOU达特周</p><p>给肌肤无添加的纯粹,解决不同肌肤的保养问题,针对轻熟龄肌的消费者研发进阶型面膜,脸部保养品为主轴,化妆水、精华液、乳液、乳霜、面膜、更深层的个人清洁(洗脸/卸妆/沐浴/去角质)。可依下述产品主题内容做商品广告设计</p><p>面膜</p><p>脸部保养品: 化妆水、精华液、乳液、乳霜、个人清洁(洗脸/卸妆/沐浴/去角质)。</p><p>官方网站: https://drjou-tw.com/</p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png" width="24" alt="6371909404234067936254272.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>品牌个性/形象<span style="font-family: arial, helvetica, sans-serif;">:</span></h3><blockquote class="blockquote" style="white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p>1、森田药庄Dr.Morita</p><p>品牌形象:高CP值的美肌品牌,推出安心、安全、肌肤每天保湿的依赖,使用日本顶级玻尿酸的核心配方推广亚州人完美比例面膜,成为玻尿酸面膜的专家。</p><p>品牌DNA:安全、安心、有效</p><p>2、 DR.JOU达特周</p><p>品牌形象:研发之道如同日本匠人精神「追求极致」,从研发到生产、包装都在最顶尖的研发团队与最严格的品质控管下,创造出高机能型面膜及专业级护肤保养品,给肌肤最极致的体验。</p><p>品牌DNA:无添加、低敏性、高效能</p><span style="font-family: 微软雅黑, sans-serif;"></span></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png" width="24" alt="6371909404234067936254272.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>传播对象<span style="font-family: arial, helvetica, sans-serif;">:</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p>1、森田药庄Dr.Morita主要 18-29岁,轻少龄肌族群</p><p>2、DR.JOU达特周 主要 30-50岁,轻熟龄肌族群</p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png" width="24" alt="6371909404234067936254272.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>重点诉求<span style="font-family: arial, helvetica, sans-serif;">:</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p>1、传达肌肤的保养不分年龄,要针对每个人的需求来决解肌肤的问题,森田带给消费者安心与专业的美丽体验。</p><p>2、推广双品牌的商品特点,提升品牌知名度与指名度。</p><p>3、营造出品牌为市场上知名首选面膜专家或是保养专家。</p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png" width="24" alt="6371909404232503443025027.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>宣传场合/传播时机/使用规范<span style="font-family: arial, helvetica, sans-serif;">:</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p>形式不限,创意第一</p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png" width="24" alt="6371909404232503443025027.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/><span style="font-family: arial, helvetica, sans-serif;">建议列入事项:</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p>1、Logo&nbsp;</p><p>2、QR Code二维码</p><p>3、slogan</p><p>A.森田药庄Dr. Morita(下述二择一)</p><p>品牌Slogan:亚洲玻尿酸保养专家</p><p>徵集Slogan,可进行大胆的延伸和创造</p><p>B. DR.JOU达特周(下述二择一)</p><p>品牌Slogan:日本殿堂级 肌肤对策专家 亚洲玻尿酸保养专家</p><p>徵集Slogan,可进行大胆的延伸和创造</p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png" width="24" alt="6371909404232503443025027.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/><span style="font-family: arial, helvetica, sans-serif;">特别奖励:</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p>获奖作品有机会获得颁奖现场额外奖励</p><p>能有机会让品牌露出你的行销创意</p><p>享1年森田药庄VIP会员优惠</p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png" width="24" alt="6371909404232503443025027.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>公司简介:</h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p><span style="font-size: 14px;"></span></p><p>1、森田药庄Dr.Morita公司简介:</p><p>1934年,由周灶春先生创办的森田行,经长达近80馀年的经营,不断累积与日本合作研发经验。近20年更全力研发面膜及护肤保养品,成就亚洲区值得信赖的品牌—森田Dr.Morita &amp; DR.JOU。由医学博士周俊旭带领的森田中日研发团队与各大学产学合作,从学术结合医学的基础到面膜配方的创新研发,都做到高品质的控管与高水准的要求。森田从面膜的研发到生产、包装,都追求最顶尖的研发团队与最严格的品质管控,并始终坚持製造安全、安心、有效的专业级护肤保养品。</p><p>森田面膜广受全世界消费者的喜爱与支持,面膜产量逐年倍数增长,一路屡创佳绩,行销世界二十馀国。从保养品到美妆品牌的蜕变,深耕亚洲,走向全世界。秉持一贯的企业精神,品质信赖、专业创新、国际化,将这份製造的用心,回馈给全世界的每一位消费者。</p><p>88年的诚信传承,『森田药庄』品牌从百货行发展成为全球化品牌,于日本东京银座设立研发总部,研发团队致力投入面膜功效的升级创新,特别在玻尿酸组合应用的成熟技术,被广大消费者肯定,并获批参展第二、三届中国国际进口博览会,入选上海市智慧财产权局发佈重点商标保护名录。&nbsp;</p><p>森田药庄旗下产品连续多年荣获瑞士Monde Selection世界品质评鉴大会肯定,多年荣获第一财经中国金字招牌大调查-明星品牌。成功进驻日本松本清等3,500多家药妆通路以及成田、新千岁等空港免税店且持续销售的海外面膜品牌。</p><p>2、DR.JOU达特周</p><p>◆ 来自日本的顶尖团队</p><p>于2000年日本东京银座创立研究室,由医学博士周俊旭医师带领中日顶尖研发团队,从肌肤出发坚持最好的原料品质,历经7年的努力,终于在2007年为「DR. JOU」达特周 品牌问世!</p><p>◆ 坚持完美&nbsp; 极致体验&nbsp;</p><p>研发之道如同日本匠人精神「追求极致」,从研发到生产、包装都在最顶尖的研发团队与最严格的品质控管下,创造出高机能型面膜及专业级护肤保养品,给肌肤最极致的体验。</p><p>为了不断的创新,与日本工科大学产学合作,日本京都大学应用生物科学博士「中西 昭仁教授」针对各种肤质,不断的研拟更完美的比例配方,2017年业界首创把6种不同的玻尿酸放入面膜保养品中,打造出黄金配比的立体保湿结构,让肌肤完美演释。</p><p>◆ 无添加、低敏性、高效能</p><p>DR.JOU始终相信,给肌肤无添加的纯粹,解决不同肌龄的保养问题</p><p>官方网站: https://shop.drjou.com/</p></blockquote><p><br style="white-space: normal;"/></p><p><br/></p>","S004_TopicFile":"/upload/file/37ebc3ee-59dd-4c9c-a15b-42a4df7d199c.zip","S004_TopicFileType":"","S004_Remark":"","S004_IsCancel":false,"S004_SubjectGroupCode":null,"S004_SubjectCode":"d4057dc4-e458-49ab-acd8-4faf65c73a8b","S004_BusinessDomainCode":"01","S004_Oper":"qifeng","S004_Optime":"2021-07-16T18:23:42.1","S004_PicComplex":"/upload/image/182cce16-8a95-4f92-a15f-c43221188977.jpg","S004_IsShow":true,"S004_Order":0,"S004_EnglishVersion":false,"S004_IsMarketing":false,"S004_IsSeriescharge":true,"S004_IsPublicWelfare":false,"S004_ClickCount":21600,"S004_KeyWord":null,"S004_OriginalFile":null,"S004_OriginalDesc":null,"S004_IsWork":null,"S004_Slogan":null,"S004_SloganDesc":null}]