[{"RowNum":14,"TopicCode":"26e471e6-70fe-4f3c-b744-e446e720eec2","S004_TopicCode":"26e471e6-70fe-4f3c-b744-e446e720eec2","S004_TopicName":"“中华昆仑关·海峡两岸情——血色雄关民族魂”设计奖","S004_TopicNameComplex":"“中華昆侖關·海峽兩岸情——血色雄關民族魂”設計獎","S004_TopicNameEN":"“中华昆仑关·海峡两岸情——血色雄关民族魂”设计奖","S004_TopicClass":"0","S004_EnterpriseCode":"b48b3db0-c526-4aed-97f8-8c027f79936f","S004_Pic":"/upload/image/e2d2819f-db2c-46b3-838c-b44405b061d3.jpg","S004_VideoIntro":"","S004_WordIntro":"<p style="margin-top: 0px; margin-bottom: 0px; white-space: normal; padding: 0px; background-color: rgb(255, 255, 255); font-size: 14px; font-family: Calibri, sans-serif; line-height: 2em;"><span style="color: rgb(89, 89, 89);">指定主题类:</span><span style="line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);">文创产品设计、形象宣传设计</span></p><p style="margin-top: 0px; margin-bottom: 0px; white-space: normal; padding: 0px; background-color: rgb(255, 255, 255); font-size: 14px; font-family: Calibri, sans-serif; line-height: 2em;"><span style="line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);">命题单位:</span><span style="line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);">南宁昆仑关战役遗址保护管理委员会、南宁昆仑关战役旧址博物馆、南宁昆仑关文化旅游有限公司</span></p><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 2em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png" width="24" alt="6371909404232503443025027.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/><span style="font-family: arial, helvetica, sans-serif;">传播/营销目的:</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="line-height: 2em;"><span style="font-family: 微软雅黑, sans-serif; font-size: 15px;"></span></p><p style="line-height: 2em;"><span style="font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);"></span></p><p style="line-height: 2em;"><span style="line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);"></span></p><p style="text-indent: 32px; padding: 0px; text-align: justify; line-height: 2em;"><span style="line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);"></span></p><p style="padding: 0px; text-align: justify; line-height: 2em;"><span style="line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);">1939年冬,在广西南宁爆发的昆仑关战役,是中国人民抗日战争和世界反法西斯战争的经典战役,也是广大中华儿女同心御侮的见证。依托昆仑关战役厚重的历史,现存有昆仑关战役遗址和昆仑关战役博物馆,为进一步传承和弘扬爱国主义精神,拟以“中华昆仑关·海峡两岸情——血色雄关民族魂”为创作主题,深入挖掘昆仑关抗战历史文化内涵,展现中华儿女不屈不挠的民族气节和团结奋进的理想信念,让青年学子更多地了解昆仑关战役所承载的历史记忆,加深对中华民族团结进步意识和中国传统文化的认知,强大文化自信的根源。同时,结合南宁作为【中国—东盟博览会】永久举办地的独特地理优势进一步加深海峡两岸同胞情,促进桂台经贸文化交流合作,共创经济繁荣发展。</span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 2em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png" width="24" alt="6371909404234067936254272.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>广告语<span style="font-family: arial, helvetica, sans-serif;">:</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="font-size: 14px; font-family: Calibri, sans-serif; line-height: 2em;"><span style="font-family: 微软雅黑, sans-serif; font-size: 16px;"></span><span style="font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);"></span></p><p style="line-height: 2em;"><span style="line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);"></span></p><p style="line-height: 2em;"><span style="line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);">中华昆仑关·海峡两岸情——血色雄关民族魂</span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 2em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png" width="24" alt="6371909404234067936254272.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>传播对象<span style="font-family: arial, helvetica, sans-serif;">:</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="font-size: 14px; font-family: Calibri, sans-serif; line-height: 2em;"><span style="font-family: 微软雅黑, sans-serif; font-size: 16px;"></span></p><p style="line-height: 2em;"><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;"></span></p><p style="line-height: 2em;"><span style="font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);"></span></p><p style="line-height: 2em;"><span style="line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);"></span></p><p style="line-height: 2em;"><span style="line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);">高校师生、户外研学教育青少年群体以及喜爱旅游、历史、军事、文创、设计等爱好人士。</span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 2em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png" width="24" alt="6371909404234067936254272.png" style="font-family: inherit; box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/><span style="font-family: inherit;">沟通调性</span><span style="font-family: arial, helvetica, sans-serif;">:</span><br/></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="font-size: 14px; font-family: Calibri, sans-serif; line-height: 2em;"><span style="font-family: 微软雅黑, sans-serif; font-size: 16px;"></span></p><p style="line-height: 2em;"><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;"></span></p><p style="line-height: 2em;"><span style="font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);"></span></p><p style="line-height: 2em;"><span style="line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);"></span></p><p style="line-height: 2em;"><span style="line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);">传播昆仑关抗战历史、非遗传统、爱国主义、民族团结、海峡两岸交流等理想信念。</span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 2em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png" width="24" alt="6371909404232503443025027.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/><span style="box-sizing: border-box; display: inline-block; vertical-align: middle; color: rgb(255, 0, 0); font-family: arial, helvetica, sans-serif;">【创作主题一:文创产品设计</span><span style="color: rgb(255, 0, 0); font-family: arial, helvetica, sans-serif;">】</span></h3><h3 class="title-uppercased mb10" style="white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 2em;"><span style="font-family:inherit"><span style="font-size: 18px; border-style: initial; border-color: initial; border-image: initial; height: auto;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909509996773651924637.png" width="24" alt="6371909509996773651924637.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/></span></span><span style="font-family: inherit;">要求</span><span style="font-family: arial, helvetica, sans-serif; font-size: 18px;">:</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="font-size: 14px; font-family: Calibri, sans-serif; line-height: 2em;"><span style="font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;"></span></p><p style="line-height: 2em;"><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;"></span></p><p style="line-height: 2em;"><span style="font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);"></span></p><p style="line-height: 2em;"><span style="line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);"></span></p><p style="line-height: 2em;"><span style="line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);"></span></p><p style="text-indent: 32px; padding: 0px; line-height: 2em;"><span style="line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);"></span></p><p style="padding: 0px; line-height: 2em;"><span style="line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);">1、风格明确:昆仑关抗战历史、国防军事、广西民俗传统文化等择一展现。(建议:突出红色景区调性、融入广西少数民族代表性元素)</span></p><p style="padding: 0px; line-height: 2em;"><span style="line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);">2、注重实用性:</span></p><p style="padding: 0px; line-height: 2em;"><span style="line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);">&nbsp;1)用于青少年参加昆仑关研学基地活动相关装备,适宜户外运动。(全身套装、背包、随身研学体育用品等)</span></p><p style="padding: 0px; line-height: 2em;"><span style="line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);">&nbsp;2)用于基地研学导师、讲解员的夏冬季制服,易于日常工作穿着,适宜批量生产。</span></p><p style="padding: 0px; line-height: 2em;"><span style="line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);">&nbsp;3)博物馆建馆15周年系列文创产品。</span></p><p style="padding: 0px; line-height: 2em;"><span style="line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);">&nbsp;4)用于博物馆对外展示、销售的文创产品等。</span></p><p style="padding: 0px; line-height: 2em;"><span style="line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);">3、需在作品中呈现作品理念说明以及各角度展示,风格统一。</span></p><p style="padding: 0px; line-height: 2em;"><span style="line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);">4、可参考:</span></p><p style="padding: 0px; line-height: 2em;"><span style="line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);">&nbsp;1)昆仑关战役遗址不可移动文物和标志性景观景点;</span></p><p style="padding: 0px; line-height: 2em;"><span style="line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);">&nbsp;2)昆仑关战役博物馆藏品;</span></p><p style="padding: 0px; line-height: 2em;"><span style="line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);">&nbsp;3)抗战时期、民国时期、古关时期以及传统节日“关公磨刀诞”(昆仑关民俗文化旅游节)、非遗等文化特点元素;</span></p><p style="padding: 0px; line-height: 2em;"><span style="line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);">&nbsp;4)广西壮族少数民族服饰元素。&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</span></p><p style="padding: 0px; line-height: 2em;"><span style="line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);">5、相关规格请参照大赛参赛办法规定的创作规格,将以上特质有选择性地融入創作中,充分展现昆仑关历史文化内涵,且符合新时代审美水平,思想上无不良引导。</span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 2em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png" width="24" alt="6371909404232503443025027.png" style="font-family: inherit; box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/><span style="box-sizing: border-box; display: inline-block; vertical-align: middle; color: rgb(255, 0, 0); font-family: arial, helvetica, sans-serif;">【创作主题二:形象宣传设计(海报、H5、视频、音乐、雕塑小品等)</span><span style="color: rgb(255, 0, 0); font-family: arial, helvetica, sans-serif;">】</span></h3><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 2em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png" width="24" alt="6371909404234067936254272.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/><strong style="font-size: 16px;"><span style="font-family: 微软雅黑; font-size: 19px;">要求</span></strong><span style="font-family: arial, helvetica, sans-serif;">:</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="font-size: 14px; font-family: Calibri, sans-serif; line-height: 2em;"><span style="font-family: 微软雅黑, sans-serif; font-size: 16px;"></span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;"></span></p><p style="line-height: 2em;"><span style="font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);"></span></p><p style="line-height: 2em;"><span style="line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);"></span></p><p style="padding: 0px; line-height: 2em;"><span style="line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);">1、主题及风格明确:融入抗战历史、文化旅游、两岸民俗传统的择一展现。</span></p><p style="padding: 0px; line-height: 2em;"><span style="line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);">2、内容健康、画质清晰、创意新颖、传播正能量、促进两岸交流,符合新时代爱国主义教育及民族团结进步教育的价值观。</span></p><p style="padding: 0px; line-height: 2em;"><span style="line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);">3、传统与现代结合,产生良好的印象和共鸣,易于被大众认知及接受,提升昆仑关声誉和美誉度。</span></p><p style="padding: 0px; line-height: 2em;"><span style="line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);">4、平面海报、H5、视频、音乐创作、雕塑小品规格请参照大赛参赛办法规定的创作规格,需在作品中呈现作品创作理念说明以及各角度展示(音乐创作作品需提交原创词曲文本、雕塑小品作品需提供效果图),按系列作品创作提交,作品请保留源文件)</span></p><p style="padding: 0px; line-height: 2em;"><span style="line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);">5、可参考:</span></p><p style="padding: 0px; line-height: 2em;"><span style="line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);">&nbsp;1)昆仑关战役遗址;</span></p><p style="padding: 0px; line-height: 2em;"><span style="line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);">&nbsp;2)昆仑关地标建筑及景点;</span></p><p style="padding: 0px; line-height: 2em;"><span style="line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);">&nbsp;3)昆仑关战役博物馆藏品;</span></p><p style="padding: 0px; line-height: 2em;"><span style="line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);">&nbsp;4)博物馆建馆15周年等元素,融入创作中。</span></p></blockquote>","S004_WordIntroComplex":"<p style="margin-top: 0px; margin-bottom: 0px; white-space: normal; padding: 0px; background-color: rgb(255, 255, 255); font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;"><span style="color: rgb(89, 89, 89);">指定主题类:</span><span style="line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);">文创产品设计、形象宣传设计</span></p><p style="margin-top: 0px; margin-bottom: 0px; white-space: normal; padding: 0px; background-color: rgb(255, 255, 255); font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;"><span style="line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);">命题单位:</span><span style="line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);">南宁昆仑关战役遗址保护管理委员会、南宁昆仑关战役旧址博物馆、南宁昆仑关文化旅游有限公司</span></p><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png" width="24" alt="6371909404232503443025027.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/><span style="font-family: arial, helvetica, sans-serif;">传播/营销目的:</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="line-height: 1.75em;"><span style="font-family: 微软雅黑, sans-serif; font-size: 15px;"></span></p><p style="line-height: 1.75em;"><span style="font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);"></span></p><p style="line-height: 1.75em;"><span style="line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);"></span></p><p style="text-indent: 32px; padding: 0px; text-align: justify; line-height: 1.75em;"><span style="line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);"></span></p><p style="padding: 0px; text-align: justify; line-height: 1.75em;"><span style="line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);">1939年冬,在广西南宁爆发的昆仑关战役,是中国人民抗日战争和世界反法西斯战争的经典战役,也是广大中华儿女同心御侮的见证。依托昆仑关战役厚重的历史,现存有昆仑关战役遗址和昆仑关战役博物馆,为进一步传承和弘扬爱国主义精神,拟以“中华昆仑关·海峡两岸情——血色雄关民族魂”为创作主题,深入挖掘昆仑关抗战历史文化内涵,展现中华儿女不屈不挠的民族气节和团结奋进的理想信念,让青年学子更多地了解昆仑关战役所承载的历史记忆,加深对中华民族团结进步意识和中国传统文化的认知,强大文化自信的根源。同时,结合南宁作为【中国—东盟博览会】永久举办地的独特地理优势进一步加深海峡两岸同胞情,促进桂台经贸文化交流合作,共创经济繁荣发展。</span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png" width="24" alt="6371909404234067936254272.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>广告语<span style="font-family: arial, helvetica, sans-serif;">:</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;"><span style="font-family: 微软雅黑, sans-serif; font-size: 16px;"></span><span style="font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);"></span></p><p style="line-height: 1.75em;"><span style="line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);"></span></p><p style="line-height: 1.75em;"><span style="line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);">中华昆仑关·海峡两岸情——血色雄关民族魂</span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png" width="24" alt="6371909404234067936254272.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>传播对象<span style="font-family: arial, helvetica, sans-serif;">:</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;"><span style="font-family: 微软雅黑, sans-serif; font-size: 16px;"></span></p><p style="line-height: 1.75em;"><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;"></span></p><p style="line-height: 1.75em;"><span style="font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);"></span></p><p style="line-height: 1.75em;"><span style="line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);"></span></p><p style="line-height: 1.75em;"><span style="line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);">高校师生、户外研学教育青少年群体以及喜爱旅游、历史、军事、文创、设计等爱好人士。</span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png" width="24" alt="6371909404234067936254272.png" style="font-family: inherit; box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/><span style="font-family: inherit;">沟通调性</span><span style="font-family: arial, helvetica, sans-serif;">:</span><br/></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;"><span style="font-family: 微软雅黑, sans-serif; font-size: 16px;"></span></p><p style="line-height: 1.75em;"><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;"></span></p><p style="line-height: 1.75em;"><span style="font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);"></span></p><p style="line-height: 1.75em;"><span style="line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);"></span></p><p style="line-height: 1.75em;"><span style="line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);">传播昆仑关抗战历史、非遗传统、爱国主义、民族团结、海峡两岸交流等理想信念。</span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png" width="24" alt="6371909404232503443025027.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/><span style="box-sizing: border-box; display: inline-block; vertical-align: middle; color: rgb(255, 0, 0); font-family: arial, helvetica, sans-serif;">【创作主题一:文创产品设计</span><span style="color: rgb(255, 0, 0); font-family: arial, helvetica, sans-serif;">】</span></h3><h3 class="title-uppercased mb10" style="white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><span style="font-family: inherit;"><span style="font-size: 18px; border-style: initial; border-color: initial; border-image: initial; height: auto;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909509996773651924637.png" width="24" alt="6371909509996773651924637.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/></span></span><span style="font-family: inherit;">要求</span><span style="font-family: arial, helvetica, sans-serif; font-size: 18px;">:</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;"><span style="font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;"></span></p><p style="line-height: 1.75em;"><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;"></span></p><p style="line-height: 1.75em;"><span style="font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);"></span></p><p style="line-height: 1.75em;"><span style="line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);"></span></p><p style="line-height: 1.75em;"><span style="line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);"></span></p><p style="text-indent: 32px; padding: 0px; line-height: 1.75em;"><span style="line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);"></span></p><p style="padding: 0px; line-height: 1.75em;"><span style="line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);">1、风格明确:昆仑关抗战历史、国防军事、广西民俗传统文化等择一展现。(建议:突出红色景区调性、融入广西少数民族代表性元素)</span></p><p style="padding: 0px; line-height: 1.75em;"><span style="line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);">2、注重实用性:</span></p><p style="padding: 0px; line-height: 1.75em;"><span style="line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);">&nbsp;1)用于青少年参加昆仑关研学基地活动相关装备,适宜户外运动。(全身套装、背包、随身研学体育用品等)</span></p><p style="padding: 0px; line-height: 1.75em;"><span style="line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);">&nbsp;2)用于基地研学导师、讲解员的夏冬季制服,易于日常工作穿着,适宜批量生产。</span></p><p style="padding: 0px; line-height: 1.75em;"><span style="line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);">&nbsp;3)博物馆建馆15周年系列文创产品。</span></p><p style="padding: 0px; line-height: 1.75em;"><span style="line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);">&nbsp;4)用于博物馆对外展示、销售的文创产品等。</span></p><p style="padding: 0px; line-height: 1.75em;"><span style="line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);">3、需在作品中呈现作品理念说明以及各角度展示,风格统一。</span></p><p style="padding: 0px; line-height: 1.75em;"><span style="line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);">4、可参考:</span></p><p style="padding: 0px; line-height: 1.75em;"><span style="line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);">&nbsp;1)昆仑关战役遗址不可移动文物和标志性景观景点;</span></p><p style="padding: 0px; line-height: 1.75em;"><span style="line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);">&nbsp;2)昆仑关战役博物馆藏品;</span></p><p style="padding: 0px; line-height: 1.75em;"><span style="line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);">&nbsp;3)抗战时期、民国时期、古关时期以及传统节日“关公磨刀诞”(昆仑关民俗文化旅游节)、非遗等文化特点元素;</span></p><p style="padding: 0px; line-height: 1.75em;"><span style="line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);">&nbsp;4)广西壮族少数民族服饰元素。&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</span></p><p style="padding: 0px; line-height: 1.75em;"><span style="line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);">5、相关规格请参照大赛参赛办法规定的创作规格,将以上特质有选择性地融入創作中,充分展现昆仑关历史文化内涵,且符合新时代审美水平,思想上无不良引导。</span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png" width="24" alt="6371909404232503443025027.png" style="font-family: inherit; box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/><span style="box-sizing: border-box; display: inline-block; vertical-align: middle; color: rgb(255, 0, 0); font-family: arial, helvetica, sans-serif;">【创作主题二:形象宣传设计(海报、H5、视频、音乐、雕塑小品等)</span><span style="color: rgb(255, 0, 0); font-family: arial, helvetica, sans-serif;">】</span></h3><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png" width="24" alt="6371909404234067936254272.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/><strong style="font-size: 16px;"><span style="font-family: 微软雅黑; font-size: 19px;">要求</span></strong><span style="font-family: arial, helvetica, sans-serif;">:</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;"><span style="font-family: 微软雅黑, sans-serif; font-size: 16px;"></span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;"></span></p><p style="line-height: 1.75em;"><span style="font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);"></span></p><p style="line-height: 1.75em;"><span style="line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);"></span></p><p style="padding: 0px; line-height: 1.75em;"><span style="line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);">1、主题及风格明确:融入抗战历史、文化旅游、两岸民俗传统的择一展现。</span></p><p style="padding: 0px; line-height: 1.75em;"><span style="line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);">2、内容健康、画质清晰、创意新颖、传播正能量、促进两岸交流,符合新时代爱国主义教育及民族团结进步教育的价值观。</span></p><p style="padding: 0px; line-height: 1.75em;"><span style="line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);">3、传统与现代结合,产生良好的印象和共鸣,易于被大众认知及接受,提升昆仑关声誉和美誉度。</span></p><p style="padding: 0px; line-height: 1.75em;"><span style="line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);">4、平面海报、H5、视频、音乐创作、雕塑小品规格请参照大赛参赛办法规定的创作规格,需在作品中呈现作品创作理念说明以及各角度展示(音乐创作作品需提交原创词曲文本、雕塑小品作品需提供效果图),按系列作品创作提交。</span></p><p style="padding: 0px; line-height: 1.75em;"><span style="line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);">5、可参考:</span></p><p style="padding: 0px; line-height: 1.75em;"><span style="line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);">&nbsp;1)昆仑关战役遗址;</span></p><p style="padding: 0px; line-height: 1.75em;"><span style="line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);">&nbsp;2)昆仑关地标建筑及景点;</span></p><p style="padding: 0px; line-height: 1.75em;"><span style="line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);">&nbsp;3)昆仑关战役博物馆藏品;</span></p><p style="padding: 0px; line-height: 1.75em;"><span style="line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);">&nbsp;4)博物馆建馆15周年等元素,融入创作中。</span></p></blockquote>","S004_TopicFile":"/upload/file/234e9cb8-d2b1-43f0-bea1-62075885afc1.zip","S004_TopicFileType":"","S004_Remark":"","S004_IsCancel":false,"S004_SubjectGroupCode":null,"S004_SubjectCode":"58a1e317-a3ed-4b2d-9d6a-b7cfa11412c5","S004_BusinessDomainCode":"01","S004_Oper":"KL","S004_Optime":"2023-06-26T13:48:55.25","S004_PicComplex":"/upload/image/a3962587-2b77-42a5-be5a-82a493e6c933.jpg","S004_IsShow":true,"S004_Order":9,"S004_EnglishVersion":false,"S004_IsMarketing":false,"S004_IsSeriescharge":false,"S004_IsPublicWelfare":false,"S004_ClickCount":50463,"S004_KeyWord":"","S004_OriginalFile":false,"S004_OriginalDesc":"","S004_IsWork":false,"S004_Slogan":true,"S004_SloganDesc":"请上传作品源文件(百度网盘链接),有效期至8月若没有网盘,请将源文件以报名编号命名,发送至金犊奖邮箱jindujiang@126.com,链接框内请填写:已发送邮箱"}]