[{"RowNum":16,"TopicCode":"5c2ee914-372e-40a7-b6ca-47b9ff23767e","S004_TopicCode":"5c2ee914-372e-40a7-b6ca-47b9ff23767e","S004_TopicName":"PChome 24h购物《心礼节》营销企划奖","S004_TopicNameComplex":"PChome 24h购物《心礼节》营销企划奖","S004_TopicNameEN":"PChome 24h shopping etiquette Marketing Award","S004_TopicClass":"0","S004_EnterpriseCode":"ca8320aa-53ee-4e09-9ce6-074c5231bc2e","S004_Pic":"/upload/image/8af34442-3740-4cfc-972f-89846d4cd4a5.jpg","S004_VideoIntro":"","S004_WordIntro":"<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; white-space: normal; background-color: rgb(255, 255, 255); font-size: 14px; font-family: Calibri, sans-serif; line-height: 2em;"><span style="line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);">指定主题类：企划案</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; white-space: normal; background-color: rgb(255, 255, 255); font-size: 14px; font-family: Calibri, sans-serif; line-height: 2em;"><span style="line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);">命题单位：</span><span style="line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);">PChome网络家庭国际资讯股份有限公司</span></p><p><br/></p><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 2em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png" width="24" alt="6371909404232503443025027.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/><span style="font-family: arial, helvetica, sans-serif;">传播/营销目的：</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="line-height: 2em;"><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;"></span></p><p style="line-height: 2em;"><span style="font-family: 微软雅黑; line-height: 24px; font-size: 16px;"></span></p><p style="line-height: 2em;"><span style="font-family: 微软雅黑; font-size: 16px; color: rgb(89, 89, 89);"></span></p><p><span style="color: rgb(89, 89, 89);">拓宽产品使用场景，抢占消费者心占率、增加品牌传播声量，最终促进业绩增长</span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 2em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909509995210503397220.png" width="24" alt="6371909509995210503397220.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>参赛说明<span style="font-family: arial, helvetica, sans-serif;">：</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="font-size: 14px; font-family: Calibri, sans-serif; line-height: 2em;"><span style="font-size: 16px; line-height: 24px; font-family: arial, helvetica, sans-serif;"></span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;"></span></p><p style="margin-left: 13px; line-height: 2em;"><span style="font-family: 微软雅黑; font-size: 15px;"></span></p><p style="line-height: 2em;"><span style="color: rgb(89, 89, 89);"></span></p><p style="line-height: 2em;"><span style="font-size: 16px; color: rgb(89, 89, 89); font-family: arial, helvetica, sans-serif;">网购当道，电商该如何运用消费心理学经营消费者市场？如何跳脱过往造节的价格战？台湾电商领导品牌PChome 24h购物看准节庆最多的八月造节，2019年首创推出《8月心礼节》，将七夕情人节、父亲节及中元节「三节合一」，以送礼文化的概念，保留具浓厚人情味的传统习俗并连结新时代的感动，让八月成为全民表达感恩与爱的最佳季节，再创电商造节新话题，并获得PR Awards Asia 2020－亚太区促销活动铜奖！</span></p><p style="line-height: 2em;"><span style="font-size: 16px; color: rgb(89, 89, 89); font-family: arial, helvetica, sans-serif;"></span></p><p style="line-height: 2em;"><span style="font-size: 16px; color: rgb(89, 89, 89); font-family: arial, helvetica, sans-serif;">PChome 24h购物洞悉跨世代族群的「心商机」，让网购不只是买东西，而是从心满足消费者的各种需求！2022年中将会是PChome 24h购物连续第四年盛大推出《8月心礼节》档期活动，为期三周的期间，身为一个营销人／创意人／设计师，该如何抓住年轻人的眼球？创造话题产生共感？将营销传播效益最大化？</span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 2em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909509996773651924637.png" width="24" alt="6371909509996773651924637.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>参赛可发挥细项（可根据策划调性自主搭配选择）：</h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="font-size: 14px; font-family: Calibri, sans-serif; line-height: 2em;"><span style="font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;"></span></p><p style="line-height: 2em;"><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;"></span></p><p style="text-indent: 28px; line-height: 2em;"><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;"></span></p><p style="line-height: 2em;"><span style="color: rgb(89, 89, 89);"></span></p><p style="line-height: 2em;"><span style="color: rgb(89, 89, 89);">· 心礼节副标发想</span></p><p style="line-height: 2em;"><span style="color: rgb(89, 89, 89);">· 活动主视觉设计</span></p><p style="line-height: 2em;"><span style="color: rgb(89, 89, 89);">· 短影音企划或拍摄</span></p><p style="line-height: 2em;"><span style="color: rgb(89, 89, 89);">· 社群经营互动规划（包含但不限于IG滤镜、LINE贴图、FB粉丝专页导入Chatbot趣味互动等）</span></p><p style="line-height: 2em;"><span style="color: rgb(89, 89, 89);">· 线下实体活动串联线上</span></p><p style="line-height: 2em;"><span style="color: rgb(89, 89, 89);">· APP优化及推广</span></p><p style="line-height: 2em;"><span style="color: rgb(89, 89, 89);">· 跨界异业合作发想</span></p><p style="line-height: 2em;"><span style="color: rgb(89, 89, 89);">· 媒体宣传或KOL／Influencer操作</span></p><p style="line-height: 2em;"><span style="color: rgb(89, 89, 89);">· 宣传媒体包括但不限于FB、IG、YouTube、微博、微信、抖音、快手、小红书、B站等</span></p></blockquote><p><span style=";font-family:微软雅黑;font-size:16px"></span></p><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 2em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909509996773651924637.png" width="24" alt="6371909509996773651924637.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>创意主题要求：</h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="font-size: 14px; font-family: Calibri, sans-serif; line-height: 2em;"><span style="font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;"></span></p><p style="line-height: 2em;"><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;"></span></p><p style="margin-left: 28px; line-height: 2em;"><span style="font-family: Wingdings; font-size: 14px; background: rgb(255, 255, 255);"></span></p><p style="line-height: 2em;"><span style="color: rgb(89, 89, 89);"></span></p><p><span style="color: rgb(89, 89, 89); font-family: 微软雅黑; font-size: 16px;">由大主题《心礼节》，延伸发想其副标，例如聚焦某个营销节点或场景</span></p></blockquote><p><span style=";font-family:微软雅黑;font-size:16px"></span></p><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 2em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909509996773651924637.png" width="24" alt="6371909509996773651924637.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>企划内容：</h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="font-size: 14px; font-family: Calibri, sans-serif; line-height: 2em;"><span style="font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;"></span></p><p style="line-height: 2em;"><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;"></span></p><p style="margin-left: 28px; line-height: 2em;"><span style="font-family: Wingdings; font-size: 14px; background: rgb(255, 255, 255);"></span></p><p style="line-height: 2em;"><span style="color: rgb(89, 89, 89);"></span></p><p><span style="font-family: 微软雅黑; font-size: 16px;"></span></p><p><span style="font-family: 微软雅黑; font-size: 16px; color: rgb(89, 89, 89);">包含但不限于市场及目标人群洞察、营销策划及创意内容、媒介排期、费用预算及效益评估等</span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 2em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909509996773651924637.png" width="24" alt="6371909509996773651924637.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/><span style="font-family: inherit;">创意内容要求：</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="font-size: 14px; font-family: Calibri, sans-serif; line-height: 2em;"><span style="font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;"></span></p><p style="line-height: 2em;"><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;"></span></p><p style="margin-left: 28px; line-height: 2em;"><span style="font-family: Wingdings; font-size: 14px; background: rgb(255, 255, 255);"></span></p><p style="line-height: 2em;"><span style="color: rgb(89, 89, 89);"></span></p><p><span style="font-family: 微软雅黑; font-size: 16px;"></span></p><p style="line-height: 2em;"><span style="color: rgb(89, 89, 89);">1. 贴合实际，可执行性强</span></p><p style="line-height: 2em;"><span style="color: rgb(89, 89, 89);">2. 符合PChome 24h购物品牌调性，贴合TA人群</span></p><p style="line-height: 2em;"><span style="color: rgb(89, 89, 89);">3. 作品请以PDF格式呈现（企划案内容不得超于20页，A4规格）</span></p><p style="line-height: 2em;"><span style="color: rgb(89, 89, 89);">4. 参赛时需提交路演Roadshow影片，格式mp4、时长不超于8分钟</span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 2em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909509996773651924637.png" width="24" alt="6371909509996773651924637.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/><span style="font-family: inherit;">传播对象</span><span style="font-family: inherit;">：</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="font-size: 14px; font-family: Calibri, sans-serif; line-height: 2em;"><span style="font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;"></span></p><p style="line-height: 2em;"><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;"></span></p><p style="margin-left: 28px; line-height: 2em;"><span style="font-family: Wingdings; font-size: 14px; background: rgb(255, 255, 255);"></span></p><p style="line-height: 2em;"><span style="color: rgb(89, 89, 89);"></span></p><p><span style="font-family: 微软雅黑; font-size: 16px;"></span></p><p><span style="color: rgb(89, 89, 89); font-family: 微软雅黑; font-size: 16px;">18～30岁年轻族群</span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 2em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909509996773651924637.png" width="24" alt="6371909509996773651924637.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/><span style="font-family: inherit;">费用预算</span><span style="font-family: inherit;">：</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="font-size: 14px; font-family: Calibri, sans-serif; line-height: 2em;"><span style="font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;"></span></p><p style="line-height: 2em;"><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;"></span></p><p style="margin-left: 28px; line-height: 2em;"><span style="font-family: Wingdings; font-size: 14px; background: rgb(255, 255, 255);"></span></p><p style="line-height: 2em;"><span style="color: rgb(89, 89, 89);"></span></p><p><span style="font-family: 微软雅黑; font-size: 16px;"></span></p><p><span style="font-family: 微软雅黑; font-size: 16px; color: rgb(89, 89, 89);">新台币450万（约人民币100万元）以内</span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 2em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909509996773651924637.png" width="24" alt="6371909509996773651924637.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/><span style="font-family: inherit;">公司／品牌简介</span><span style="font-family: inherit;">：</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="font-size: 14px; font-family: Calibri, sans-serif; line-height: 2em;"><span style="font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;"></span></p><p style="line-height: 2em;"><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;"></span></p><p style="margin-left: 28px; line-height: 2em;"><span style="font-family: Wingdings; font-size: 14px; background: rgb(255, 255, 255);"></span></p><p style="line-height: 2em;"><span style="color: rgb(89, 89, 89);"></span></p><p><span style="font-family: 微软雅黑; font-size: 16px;"></span></p><p style="line-height: 2em;"><span style="color: rgb(89, 89, 89);">PChome Online网站创立于1996年，为台湾入口网站之一，1998年7月，正式成立网络家庭国际资讯股份有限公司，2005年1月，更以「网家」代号8044股票挂牌上柜买卖，成为首家于台湾证交市场挂牌的网络服务公司，经过十多年的戮力经营，PChome网络家庭目前已经是全台首屈一指的综合网络服务商集团，以电子商务、数位金融、入口网站等服务为使用者提供最在地、最优质的网络服务。</span></p><p style="line-height: 2em;"><span style="color: rgb(89, 89, 89);">旗下PChome 24h购物成立于2007年初，推出全球首创「全年无休、24小时到货服务」，树立台湾电子商务发展的新标竿。全站销售产品超过500万种，其中超过200万种商品可提供全台24小时到货、台北巿6小时到货（试营运），为台湾最多商品在库的购物网站，亦是台湾消费者网络购物首选。</span></p><p style="line-height: 2em;"><span style="color: rgb(89, 89, 89);">近年来积极布局多元金流服务，站上提供十大行动支付领先全台电商，让消费者享受更流畅方便的金流付款体验。此外，为满足消费者360度的生活需求，陆续推出电子票券、情境式购物、品牌旗舰馆等一站式购足服务，亦持续布局O2O异业结盟策略、不断拓展跨界合作规模，打造「消费＋娱乐」的创新购物体验。</span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 2em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909509996773651924637.png" width="24" alt="6371909509996773651924637.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/><span style="font-family: inherit;">参考信息</span><span style="font-family: inherit;">：</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="font-size: 14px; font-family: Calibri, sans-serif; line-height: 2em;"><span style="font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;"></span></p><p style="line-height: 2em;"><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;"></span></p><p style="margin-left: 28px; line-height: 2em;"><span style="font-family: Wingdings; font-size: 14px; background: rgb(255, 255, 255);"></span></p><p style="line-height: 2em;"><span style="color: rgb(89, 89, 89);"></span></p><p><span style="font-family: 微软雅黑; font-size: 16px;"></span></p><p>· 心礼节宣传影片：<a href="https://www.youtube.com/playlist?list=PLgRjkARSwWbmfW7AHxCEZTyRp11EoUeLA">https://www.youtube.com/playlist?list=PLgRjkARSwWbmfW7AHxCEZTyRp11EoUeLA</a></p><p> </p><p>· 心礼节获奖报导：<a href="https://www.brain.com.tw/news/articlecontent?ID=48958">PChome24h购物「爱别讲理，送礼吧！」PR AWARDS ASIA 2020促销活动铜奬</a></p><p> </p><p>· 媒体报导：</p><p>1. <a href="https://www.bnext.com.tw/article/58903/pchome-8">2020.08.19《数位时代》洞悉【心商机】 PChome 24h购物成为最了解你的心「礼」学家</a></p><p>2. <a href="https://www.elle.com/tw/life/tech/a33590846/pchome-24h8/">2020.08.13《ELLE》最懂你的心！PChome 24h购物8月心礼节，让你心底话由礼说</a></p><p>3. <a href="https://www.inside.com.tw/article/24503-pchome-8">2021.08.13《INSIDE》价格不是唯一战场！三力心法看电商造节策略思维</a></p><p> </p><p><span style="color: rgb(89, 89, 89);">· 新闻稿：</span></p><p>1. <a href="https://corp.pchome.tw/pchome%e3%80%8c8%e6%9c%88%e5%bf%83%e7%a6%ae%e7%af%80%e3%80%8d-%e6%89%93%e9%9f%bf%e5%85%a8%e5%b9%b4%e9%80%a0%e7%af%80%e7%ac%ac%e4%b8%80%e7%82%ae-%e4%b8%83%e5%a4%95%e3%80%81%e7%88%b6%e8%a6%aa%e7%af%80/">2019-07-24 PChome「8月心礼节」 打响全年造节第一炮 七夕、父亲节、中元节3合1　打造全台最大送礼平台 烘炉地土地公+爱不讲理广告+艺人亲签BOXMAN抱枕公益竞标 8月送礼分享爱</a></p><p>2. <a href="https://corp.pchome.tw/pchome-8%e6%9c%88%e5%bf%83%e7%a6%ae%e7%af%80%e5%bc%b7%e5%8b%a2%e7%99%bb%e5%a0%b4-ai%e5%a4%a7%e6%95%b8%e6%93%9a%e3%80%81%e5%bf%83%e7%90%86%e5%ad%b8%e5%ae%b6%e9%81%b8%e5%93%81%e3%80%8c%e5%bf%83/">2020-07-24 PChome 8月心礼节强势登场 AI大数据、心理学家选品「心底话 有礼说」 抢占1,200万会员「心商机」送到心坎里 全站五百万种商品 狂降破亿</a></p><p>3. <a href="https://corp.pchome.tw/%e9%80%a0%e7%af%80%e6%9c%89%e6%88%90%ef%bc%81%e3%80%8cpchome%e5%bf%83%e7%a6%ae%e7%af%80%e3%80%8d%e7%86%b1%e9%ac%a7%e9%96%8b%e8%b7%91-%e5%85%a8%e7%ab%99500%e8%90%ac%e7%a8%ae%e5%95%86%e5%93%81%e7%8b%82/">2021-07-27 造节有成！「PChome心礼节」热闹开跑 全站500万种商品狂降破亿！ 传授送礼「心」招数 公布父亲节热搜TOP5 Switch、智慧手表冲黑马</a></p><p> </p><p><span style="color: rgb(89, 89, 89);">· PChome 24h购物FB：</span><a href="https://www.facebook.com/pchome24h">https://www.facebook.com/pchome24h</a></p><p><span style="color: rgb(89, 89, 89);">· PChome 24h购物IG：</span><a href="https://www.instagram.com/pchome24h/">https://www.instagram.com/pchome24h/</a></p><p><span style="color: rgb(89, 89, 89);">· 了解更多社群内容请至FB及IG搜寻Hashtag #PChome心礼节</span></p><p><span style="color: rgb(89, 89, 89);">更多PChome 24h购物活动影片：</span><a href="https://corp.pchome.tw/activities/">https://corp.pchome.tw/activities/</a></p></blockquote><p><span style=";font-family:微软雅黑;font-size:16px"><br/></span><br/></p><p><br style="white-space: normal;"/></p><p><br/></p>","S004_WordIntroComplex":"<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; white-space: normal; background-color: rgb(255, 255, 255); font-size: 14px; font-family: Calibri, sans-serif; line-height: 2em;"><span style="line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);">指定主题类：企划案</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; white-space: normal; background-color: rgb(255, 255, 255); font-size: 14px; font-family: Calibri, sans-serif; line-height: 2em;"><span style="line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);">命题单位：</span><span style="line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);">PChome网络家庭国际资讯股份有限公司</span></p><p><br/></p><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 2em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png" width="24" alt="6371909404232503443025027.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/><span style="font-family: arial, helvetica, sans-serif;">传播/营销目的：</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="line-height: 2em;"><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;"></span></p><p style="line-height: 2em;"><span style="font-family: 微软雅黑; line-height: 24px; font-size: 16px;"></span></p><p style="line-height: 2em;"><span style="font-family: 微软雅黑; font-size: 16px; color: rgb(89, 89, 89);"></span></p><p><span style="color: rgb(89, 89, 89);">拓宽产品使用场景，抢占消费者心占率、增加品牌传播声量，最终促进业绩增长</span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 2em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909509995210503397220.png" width="24" alt="6371909509995210503397220.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>参赛说明<span style="font-family: arial, helvetica, sans-serif;">：</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="font-size: 14px; font-family: Calibri, sans-serif; line-height: 2em;"><span style="font-size: 16px; line-height: 24px; font-family: arial, helvetica, sans-serif;"></span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;"></span></p><p style="margin-left: 13px; line-height: 2em;"><span style="font-family: 微软雅黑; font-size: 15px;"></span></p><p style="line-height: 2em;"><span style="color: rgb(89, 89, 89);"></span></p><p style="line-height: 2em;"><span style="font-size: 16px; color: rgb(89, 89, 89); font-family: arial, helvetica, sans-serif;">网购当道，电商该如何运用消费心理学经营消费者市场？如何跳脱过往造节的价格战？台湾电商领导品牌PChome 24h购物看准节庆最多的八月造节，2019年首创推出《8月心礼节》，将七夕情人节、父亲节及中元节「三节合一」，以送礼文化的概念，保留具浓厚人情味的传统习俗并连结新时代的感动，让八月成为全民表达感恩与爱的最佳季节，再创电商造节新话题，并获得PR Awards Asia 2020－亚太区促销活动铜奖！</span></p><p style="line-height: 2em;"><span style="font-size: 16px; color: rgb(89, 89, 89); font-family: arial, helvetica, sans-serif;"></span></p><p style="line-height: 2em;"><span style="font-size: 16px; color: rgb(89, 89, 89); font-family: arial, helvetica, sans-serif;">PChome 24h购物洞悉跨世代族群的「心商机」，让网购不只是买东西，而是从心满足消费者的各种需求！2022年中将会是PChome 24h购物连续第四年盛大推出《8月心礼节》档期活动，为期三周的期间，身为一个营销人／创意人／设计师，该如何抓住年轻人的眼球？创造话题产生共感？将营销传播效益最大化？</span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 2em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909509996773651924637.png" width="24" alt="6371909509996773651924637.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>参赛可发挥细项（可根据策划调性自主搭配选择）：</h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="font-size: 14px; font-family: Calibri, sans-serif; line-height: 2em;"><span style="font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;"></span></p><p style="line-height: 2em;"><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;"></span></p><p style="text-indent: 28px; line-height: 2em;"><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;"></span></p><p style="line-height: 2em;"><span style="color: rgb(89, 89, 89);"></span></p><p style="line-height: 2em;"><span style="color: rgb(89, 89, 89);">· 心礼节副标发想</span></p><p style="line-height: 2em;"><span style="color: rgb(89, 89, 89);">· 活动主视觉设计</span></p><p style="line-height: 2em;"><span style="color: rgb(89, 89, 89);">· 短影音企划或拍摄</span></p><p style="line-height: 2em;"><span style="color: rgb(89, 89, 89);">· 社群经营互动规划（包含但不限于IG滤镜、LINE贴图、FB粉丝专页导入Chatbot趣味互动等）</span></p><p style="line-height: 2em;"><span style="color: rgb(89, 89, 89);">· 线下实体活动串联线上</span></p><p style="line-height: 2em;"><span style="color: rgb(89, 89, 89);">· APP优化及推广</span></p><p style="line-height: 2em;"><span style="color: rgb(89, 89, 89);">· 跨界异业合作发想</span></p><p style="line-height: 2em;"><span style="color: rgb(89, 89, 89);">· 媒体宣传或KOL／Influencer操作</span></p><p style="line-height: 2em;"><span style="color: rgb(89, 89, 89);">· 宣传媒体包括但不限于FB、IG、YouTube、微博、微信、抖音、快手、小红书、B站等</span></p></blockquote><p><span style="font-family: 微软雅黑;"></span></p><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 2em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909509996773651924637.png" width="24" alt="6371909509996773651924637.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>创意主题要求：</h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="font-size: 14px; font-family: Calibri, sans-serif; line-height: 2em;"><span style="font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;"></span></p><p style="line-height: 2em;"><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;"></span></p><p style="margin-left: 28px; line-height: 2em;"><span style="font-family: Wingdings; font-size: 14px; background: rgb(255, 255, 255);"></span></p><p style="line-height: 2em;"><span style="color: rgb(89, 89, 89);"></span></p><p><span style="color: rgb(89, 89, 89); font-family: 微软雅黑; font-size: 16px;">由大主题《心礼节》，延伸发想其副标，例如聚焦某个营销节点或场景</span></p></blockquote><p><span style="font-family: 微软雅黑;"></span></p><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 2em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909509996773651924637.png" width="24" alt="6371909509996773651924637.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>企划内容：</h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="font-size: 14px; font-family: Calibri, sans-serif; line-height: 2em;"><span style="font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;"></span></p><p style="line-height: 2em;"><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;"></span></p><p style="margin-left: 28px; line-height: 2em;"><span style="font-family: Wingdings; font-size: 14px; background: rgb(255, 255, 255);"></span></p><p style="line-height: 2em;"><span style="color: rgb(89, 89, 89);"></span></p><p><span style="font-family: 微软雅黑; font-size: 16px;"></span></p><p><span style="font-family: 微软雅黑; font-size: 16px; color: rgb(89, 89, 89);">包含但不限于市场及目标人群洞察、营销策划及创意内容、媒介排期、费用预算及效益评估等</span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 2em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909509996773651924637.png" width="24" alt="6371909509996773651924637.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/><span style="font-family: inherit;">创意内容要求：</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="font-size: 14px; font-family: Calibri, sans-serif; line-height: 2em;"><span style="font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;"></span></p><p style="line-height: 2em;"><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;"></span></p><p style="margin-left: 28px; line-height: 2em;"><span style="font-family: Wingdings; font-size: 14px; background: rgb(255, 255, 255);"></span></p><p style="line-height: 2em;"><span style="color: rgb(89, 89, 89);"></span></p><p><span style="font-family: 微软雅黑; font-size: 16px;"></span></p><p style="line-height: 2em;"><span style="color: rgb(89, 89, 89);">1. 贴合实际，可执行性强</span></p><p style="line-height: 2em;"><span style="color: rgb(89, 89, 89);">2. 符合PChome 24h购物品牌调性，贴合TA人群</span></p><p style="line-height: 2em;"><span style="color: rgb(89, 89, 89);">3. 作品请以PDF格式呈现（企划案内容不得超于20页，A4规格）</span></p><p style="line-height: 2em;"><span style="color: rgb(89, 89, 89);">4. 参赛时需提交路演Roadshow影片，格式mp4、时长不超于8分钟</span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 2em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909509996773651924637.png" width="24" alt="6371909509996773651924637.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/><span style="font-family: inherit;">传播对象</span><span style="font-family: inherit;">：</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="font-size: 14px; font-family: Calibri, sans-serif; line-height: 2em;"><span style="font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;"></span></p><p style="line-height: 2em;"><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;"></span></p><p style="margin-left: 28px; line-height: 2em;"><span style="font-family: Wingdings; font-size: 14px; background: rgb(255, 255, 255);"></span></p><p style="line-height: 2em;"><span style="color: rgb(89, 89, 89);"></span></p><p><span style="font-family: 微软雅黑; font-size: 16px;"></span></p><p><span style="color: rgb(89, 89, 89); font-family: 微软雅黑; font-size: 16px;">18～30岁年轻族群</span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 2em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909509996773651924637.png" width="24" alt="6371909509996773651924637.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/><span style="font-family: inherit;">费用预算</span><span style="font-family: inherit;">：</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="font-size: 14px; font-family: Calibri, sans-serif; line-height: 2em;"><span style="font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;"></span></p><p style="line-height: 2em;"><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;"></span></p><p style="margin-left: 28px; line-height: 2em;"><span style="font-family: Wingdings; font-size: 14px; background: rgb(255, 255, 255);"></span></p><p style="line-height: 2em;"><span style="color: rgb(89, 89, 89);"></span></p><p><span style="font-family: 微软雅黑; font-size: 16px;"></span></p><p><span style="font-family: 微软雅黑; font-size: 16px; color: rgb(89, 89, 89);">新台币450万（约人民币100万元）以内</span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 2em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909509996773651924637.png" width="24" alt="6371909509996773651924637.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/><span style="font-family: inherit;">公司／品牌简介</span><span style="font-family: inherit;">：</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="font-size: 14px; font-family: Calibri, sans-serif; line-height: 2em;"><span style="font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;"></span></p><p style="line-height: 2em;"><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;"></span></p><p style="margin-left: 28px; line-height: 2em;"><span style="font-family: Wingdings; font-size: 14px; background: rgb(255, 255, 255);"></span></p><p style="line-height: 2em;"><span style="color: rgb(89, 89, 89);"></span></p><p><span style="font-family: 微软雅黑; font-size: 16px;"></span></p><p style="line-height: 2em;"><span style="color: rgb(89, 89, 89);">PChome Online网站创立于1996年，为台湾入口网站之一，1998年7月，正式成立网络家庭国际资讯股份有限公司，2005年1月，更以「网家」代号8044股票挂牌上柜买卖，成为首家于台湾证交市场挂牌的网络服务公司，经过十多年的戮力经营，PChome网络家庭目前已经是全台首屈一指的综合网络服务商集团，以电子商务、数位金融、入口网站等服务为使用者提供最在地、最优质的网络服务。</span></p><p style="line-height: 2em;"><span style="color: rgb(89, 89, 89);">旗下PChome 24h购物成立于2007年初，推出全球首创「全年无休、24小时到货服务」，树立台湾电子商务发展的新标竿。全站销售产品超过500万种，其中超过200万种商品可提供全台24小时到货、台北巿6小时到货（试营运），为台湾最多商品在库的购物网站，亦是台湾消费者网络购物首选。</span></p><p style="line-height: 2em;"><span style="color: rgb(89, 89, 89);">近年来积极布局多元金流服务，站上提供十大行动支付领先全台电商，让消费者享受更流畅方便的金流付款体验。此外，为满足消费者360度的生活需求，陆续推出电子票券、情境式购物、品牌旗舰馆等一站式购足服务，亦持续布局O2O异业结盟策略、不断拓展跨界合作规模，打造「消费＋娱乐」的创新购物体验。</span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 2em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909509996773651924637.png" width="24" alt="6371909509996773651924637.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/><span style="font-family: inherit;">参考信息</span><span style="font-family: inherit;">：</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="font-size: 14px; font-family: Calibri, sans-serif; line-height: 2em;"><span style="font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;"></span></p><p style="line-height: 2em;"><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;"></span></p><p style="margin-left: 28px; line-height: 2em;"><span style="font-family: Wingdings; font-size: 14px; background: rgb(255, 255, 255);"></span></p><p style="line-height: 2em;"><span style="color: rgb(89, 89, 89);"></span></p><p><span style="font-family: 微软雅黑; font-size: 16px;"></span></p><p>· 心礼节宣传影片：<a href="https://www.youtube.com/playlist?list=PLgRjkARSwWbmfW7AHxCEZTyRp11EoUeLA">https://www.youtube.com/playlist?list=PLgRjkARSwWbmfW7AHxCEZTyRp11EoUeLA</a></p><p> </p><p>· 心礼节获奖报导：<a href="https://www.brain.com.tw/news/articlecontent?ID=48958">PChome24h购物「爱别讲理，送礼吧！」PR AWARDS ASIA 2020促销活动铜奬</a></p><p> </p><p>· 媒体报导：</p><p>1. <a href="https://www.bnext.com.tw/article/58903/pchome-8">2020.08.19《数位时代》洞悉【心商机】 PChome 24h购物成为最了解你的心「礼」学家</a></p><p>2. <a href="https://www.elle.com/tw/life/tech/a33590846/pchome-24h8/">2020.08.13《ELLE》最懂你的心！PChome 24h购物8月心礼节，让你心底话由礼说</a></p><p>3. <a href="https://www.inside.com.tw/article/24503-pchome-8">2021.08.13《INSIDE》价格不是唯一战场！三力心法看电商造节策略思维</a></p><p> </p><p><span style="color: rgb(89, 89, 89);">· 新闻稿：</span></p><p>1. <a href="https://corp.pchome.tw/pchome%e3%80%8c8%e6%9c%88%e5%bf%83%e7%a6%ae%e7%af%80%e3%80%8d-%e6%89%93%e9%9f%bf%e5%85%a8%e5%b9%b4%e9%80%a0%e7%af%80%e7%ac%ac%e4%b8%80%e7%82%ae-%e4%b8%83%e5%a4%95%e3%80%81%e7%88%b6%e8%a6%aa%e7%af%80/">2019-07-24 PChome「8月心礼节」 打响全年造节第一炮 七夕、父亲节、中元节3合1　打造全台最大送礼平台 烘炉地土地公+爱不讲理广告+艺人亲签BOXMAN抱枕公益竞标 8月送礼分享爱</a></p><p>2. <a href="https://corp.pchome.tw/pchome-8%e6%9c%88%e5%bf%83%e7%a6%ae%e7%af%80%e5%bc%b7%e5%8b%a2%e7%99%bb%e5%a0%b4-ai%e5%a4%a7%e6%95%b8%e6%93%9a%e3%80%81%e5%bf%83%e7%90%86%e5%ad%b8%e5%ae%b6%e9%81%b8%e5%93%81%e3%80%8c%e5%bf%83/">2020-07-24 PChome 8月心礼节强势登场 AI大数据、心理学家选品「心底话 有礼说」 抢占1,200万会员「心商机」送到心坎里 全站五百万种商品 狂降破亿</a></p><p>3. <a href="https://corp.pchome.tw/%e9%80%a0%e7%af%80%e6%9c%89%e6%88%90%ef%bc%81%e3%80%8cpchome%e5%bf%83%e7%a6%ae%e7%af%80%e3%80%8d%e7%86%b1%e9%ac%a7%e9%96%8b%e8%b7%91-%e5%85%a8%e7%ab%99500%e8%90%ac%e7%a8%ae%e5%95%86%e5%93%81%e7%8b%82/">2021-07-27 造节有成！「PChome心礼节」热闹开跑 全站500万种商品狂降破亿！ 传授送礼「心」招数 公布父亲节热搜TOP5 Switch、智慧手表冲黑马</a></p><p> </p><p><span style="color: rgb(89, 89, 89);">· PChome 24h购物FB：</span><a href="https://www.facebook.com/pchome24h">https://www.facebook.com/pchome24h</a></p><p><span style="color: rgb(89, 89, 89);">· PChome 24h购物IG：</span><a href="https://www.instagram.com/pchome24h/">https://www.instagram.com/pchome24h/</a></p><p><span style="color: rgb(89, 89, 89);">· 了解更多社群内容请至FB及IG搜寻Hashtag #PChome心礼节</span></p><p><span style="color: rgb(89, 89, 89);">更多PChome 24h购物活动影片：</span><a href="https://corp.pchome.tw/activities/">https://corp.pchome.tw/activities/</a></p></blockquote><p><span style="font-family: 微软雅黑;"><br/></span><br/></p><p><br style="white-space: normal;"/></p><p><br style="white-space: normal;"/></p><p><br/></p>","S004_TopicFile":"","S004_TopicFileType":"","S004_Remark":"","S004_IsCancel":false,"S004_SubjectGroupCode":null,"S004_SubjectCode":"ca1a0226-e09d-4569-8a93-4b5bfb212266","S004_BusinessDomainCode":"01","S004_Oper":"qifeng","S004_Optime":"2022-05-29T12:41:49.217","S004_PicComplex":"/upload/image/e3d8e2be-a158-441f-b046-bc087e5901c7.jpg","S004_IsShow":true,"S004_Order":15,"S004_EnglishVersion":false,"S004_IsMarketing":true,"S004_IsSeriescharge":true,"S004_IsPublicWelfare":false,"S004_ClickCount":27311,"S004_KeyWord":"","S004_OriginalFile":false,"S004_OriginalDesc":"","S004_IsWork":false,"S004_Slogan":null,"S004_SloganDesc":null}]