[{"RowNum":19,"TopicCode":"60204b7c-19d2-4db4-8b59-50837fc1ca4a","S004_Optime":"2021-08-26T12:03:34.113","S004_ClickCount":623,"S004_TopicFile":"","S004_TopicName":"旺旺集团微视频奖","S004_WordIntro":"&lt;p style=&quot;white-space: normal; font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;line-height: 24px; font-family: arial, helvetica, sans-serif;&quot;&gt;命题单位：旺旺集团&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;white-space: normal; font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;;font-size:18px;font-family:Source Han Sans Bold;color:rgb(1,139,214);font-weight:bold&quot;&gt;【创作主题（一）：莎娃酒——微醺不失优雅，专属“你”】&lt;/span&gt;&lt;/p&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png&quot; width=&quot;24&quot; alt=&quot;6371909404232503443025027.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;传播/营销目的&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 15px; font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;/span&gt;&lt;span style=&quot;font-size: 11pt; font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: 仿宋_GB2312;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;line-height: 24px; font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;text-align: justify; font-family: Calibri; font-size: 16px; padding: 0px; line-height: 1.75em;&quot;&gt;1. 作为全球领先的食品快消行家，凭借先进的产品研发理念、灵活的市场营销方案，旺旺饮品不断突破新的呈现形式，在 &amp;nbsp; 不断巩固的同时，发现改变的新活力。&amp;nbsp;&lt;/p&gt;&lt;p style=&quot;text-align: justify; font-family: Calibri; font-size: 16px; padding: 0px; line-height: 1.75em;&quot;&gt;2. 2018 年，旺旺突破传统食品工艺，推出莎娃预调鸡尾酒——莎娃酒，采用精心的包装设计，配合经验丰富的研发团队 &amp;nbsp; 呈现给消费者不一样的饮品。&amp;nbsp;&lt;/p&gt;&lt;p style=&quot;text-align: justify; font-family: Calibri; font-size: 16px; padding: 0px; line-height: 1.75em;&quot;&gt;&amp;nbsp;3. 作为规格不一的莎娃酒，可有多种体验方式，希望通过微视频的形式，引领互联网用户发现不同的放松方式。&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png&quot; width=&quot;24&quot; alt=&quot;6371909404234067936254272.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;产品说明：&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;1. 产品：莎娃配制酒，规规：125ml 和 275ml，建议零售：5 元 / 包和 15 元 / 瓶&amp;nbsp;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;2. 口味：荔枝味和蜜桃味（含乳轻酒精饮料且加入牛奶蛋白，口感顺滑）&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;3. 产品特色：1) 荔枝味清新口感细腻顺滑；蜜桃味桃香与酒香的完美结；2) 含乳轻酒精饮料，特别加入牛奶蛋白区别于 市场预调酒，口感顺滑 3.5 度低酒精，享受享受微醺不失优雅；3) 夏季可加冰块，沁爽陶醉；冬季可加热饮用，暖身暖心。&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png&quot; width=&quot;24&quot; alt=&quot;6371909404234067936254272.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;目标对象&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;18 岁 -40 岁的女生&lt;span style=&quot;font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png&quot; width=&quot;24&quot; alt=&quot;6371909404234067936254272.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;传播对象&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;适龄所有女性&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png&quot; width=&quot;24&quot; alt=&quot;6371909404234067936254272.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;沟通调性&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;：&lt;/span&gt;&lt;br/&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p style=&quot;line-height: 24px;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;/span&gt;1. 充分体现大众的青春与活力——帮助消费者用不同的视角去审视自我，让消费者更加自信，且更进一步的认识自己的美 &amp;nbsp; 丽、善良、动人之处。&lt;/p&gt;&lt;p style=&quot;line-height: 24px;&quot;&gt;2. 宣传莎娃酒——突出不同规格的莎娃酒在大众生活中高贵的一面。抛给消费者优雅、生动的脑补，又能提高人们对莎娃 &amp;nbsp; 酒的期待值。&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png&quot; width=&quot;24&quot; alt=&quot;6371909404234067936254272.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;制作要求&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p style=&quot;line-height: 24px;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;/span&gt;1. 创意视频风格 : 女性 / 高雅粉红系 / 青春 / 活力 （覆盖不同年龄层）；&lt;/p&gt;&lt;p style=&quot;line-height: 24px;&quot;&gt;2. 生动、新颖的表现形式，赋予莎娃酒生命的活力， &amp;nbsp; 迅速抓住消费者视觉、听觉、嗅觉；3. 按视频提交要求制作 1-5 分钟小视频，关键有简单易懂的剧情。&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png&quot; width=&quot;24&quot; alt=&quot;6371909404232503443025027.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;建议列入事项：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p&gt;1. 旺旺集团 LOGO 莎娃 Sawow Logo（必须出现）2. 瓶装莎娃&lt;span style=&quot;font-size: 16px; font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;a href=&quot;http://www.1911museum.cn/&quot;&gt;&lt;/a&gt;&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;p&gt;&lt;span style=&quot;;font-size:18px;font-family:Source Han Sans Bold;color:rgb(1,139,214);font-weight:bold&quot;&gt;【创作主题（二）：旺旺老翁大口爽爽喉茶——再忙也要爽爽过生活】&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style=&quot;;font-size:18px;font-family:Source Han Sans Bold;color:rgb(1,139,214);font-weight:bold&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png&quot; width=&quot;24&quot; alt=&quot;6371909404232503443025027.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;传播 / 营销目的：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p&gt;1. 饮料的旺季，在现代健康消费趋势的推动下，草本植物饮料越来越受市场欢迎，现在各大品牌更针对特定人群及功能推 &amp;nbsp; 出不同产品，旺旺集团看准市场商机及细分目标人群，在今年 3 月重磅推出「旺旺老翁大口爽爽喉茶」，由 12 种中草 &amp;nbsp; 药萃取而成，有薄荷带来的清凉感、有胖大海、金银花、甘草等能让咽喉舒缓。&amp;nbsp;&lt;/p&gt;&lt;p&gt;2. 主要的食用人群针对需要大量讲话的老师、业务及培训人员、喜爱唱歌的消费者、天气寒冷喉咙不舒服，一口下去就有 &amp;nbsp; 舒缓清爽的效果，相信能在国内市场掀起一阵健康清凉的风潮&lt;span style=&quot;;font-size:11px;font-family:Source Han Sans ExtraLight;color:rgb(35,31,32)&quot;&gt;。&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png&quot; width=&quot;24&quot; alt=&quot;6371909404232503443025027.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;产品说明：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;ol class=&quot; list-paddingleft-2&quot; style=&quot;list-style-type: decimal;&quot;&gt;&lt;li&gt;&lt;p&gt;产品：旺旺老翁大口爽爽喉茶（规格 250ml*15)，建议零售价 5.5 元；145ml*20，建议零售价 5 元；125ml*4*9，建议零售价 2.5 元。&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;口味：原味 3. 产品特色：&lt;/p&gt;&lt;p&gt;1）12 种珍贵中草药萃取而成&lt;/p&gt;&lt;p&gt;2）低能量，零脂肪&lt;/p&gt;&lt;p&gt;3） 古法配方，用心调制&lt;/p&gt;&lt;p&gt;4）夏天冰饮，清凉爽快&lt;/p&gt;&lt;p&gt;5）冬天热饮，暖润喉咙&lt;/p&gt;&lt;/li&gt;&lt;/ol&gt;&lt;/blockquote&gt;&lt;p&gt;&lt;span style=&quot;;font-size:18px;font-family:Source Han Sans Bold;color:rgb(1,139,214);font-weight:bold&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png&quot; width=&quot;24&quot; alt=&quot;6371909404232503443025027.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;目标对象：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p&gt;22-44 岁、上班族和学生&lt;/p&gt;&lt;/blockquote&gt;&lt;p&gt;&lt;span style=&quot;;font-size:18px;font-family:Source Han Sans Bold;color:rgb(1,139,214);font-weight:bold&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png&quot; width=&quot;24&quot; alt=&quot;6371909404232503443025027.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;传播&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;对象：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p&gt;所有消费者&lt;/p&gt;&lt;/blockquote&gt;&lt;p&gt;&lt;span style=&quot;;font-size:18px;font-family:Source Han Sans Bold;color:rgb(1,139,214);font-weight:bold&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png&quot; width=&quot;24&quot; alt=&quot;6371909404232503443025027.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;沟通调性&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p&gt;充分体现旺旺老翁大口爽爽喉茶的爽，如大口大爽，小口小爽&lt;/p&gt;&lt;/blockquote&gt;&lt;p&gt;&lt;span style=&quot;;font-size:18px;font-family:Source Han Sans Bold;color:rgb(1,139,214);font-weight:bold&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png&quot; width=&quot;24&quot; alt=&quot;6371909404232503443025027.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;制作要求&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p&gt;1. 创意视频风格不限定，可幽默、可搞怪，自由发挥演绎&amp;nbsp;&lt;/p&gt;&lt;p&gt;2. 明确的体现出大口爽的产品特点 &amp;nbsp;&lt;/p&gt;&lt;p&gt;3. 提高产品知名度，让消费者了解产品&amp;nbsp;&lt;/p&gt;&lt;p&gt;4. 按视频提交要求制作 1-5 分钟小视频&lt;/p&gt;&lt;/blockquote&gt;&lt;p&gt;&lt;span style=&quot;;font-size:18px;font-family:Source Han Sans Bold;color:rgb(1,139,214);font-weight:bold&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png&quot; width=&quot;24&quot; alt=&quot;6371909404232503443025027.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;建议列入事项&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p&gt;1.“旺旺老翁大口爽爽喉茶”产品 2. 大口爽之歌&lt;/p&gt;&lt;/blockquote&gt;&lt;p&gt;&lt;span style=&quot;;font-size:18px;font-family:Source Han Sans Bold;color:rgb(1,139,214);font-weight:bold&quot;&gt;&lt;span style=&quot;;font-size:18px;font-family:Source Han Sans Bold;color:rgb(1,139,214);font-weight:bold&quot;&gt;【&lt;/span&gt;&lt;span style=&quot;;font-size:18px;font-family:Source Han Sans Bold;color:rgb(1,139,214);font-weight:bold&quot;&gt;创作主题（三）：Mr.HOT 辣人——吃货都爱重口味，爱辣就爱 Mr.HOT】&lt;/span&gt;&lt;/span&gt;&lt;br/&gt;&lt;/p&gt;&lt;p&gt;&lt;br/&gt;&lt;/p&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png&quot; width=&quot;24&quot; alt=&quot;6371909404232503443025027.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;传播/营销目的&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p&gt;1. 辣是中国的国民口味，40.5% 的中国消费者无辣不欢、Mr. Hot 辣人正是旺旺集团为了这群辣味爱好者建立的品牌，什么？你也喜欢吃辣吗？ Mr. HOT 带你吃遍世界各地的辣 !&lt;/p&gt;&lt;p&gt;2.16-30 岁有购买能力的 90 后消费者，是消费辣人品牌产品主力军。独特的产品包装、形象、个性搞怪的辣人与 90、00 &amp;nbsp; 后人群志趣相投！每一款产品都有其独特的辣味，吃完辣人系列产品带你尝遍世界各地的辣。可在多种场景下有多种食 &amp;nbsp; 用方式体验，希望通过微视频的形式，通过场景化表现形式将产品卖点以及多种食用方式展现出来！&lt;/p&gt;&lt;/blockquote&gt;&lt;p&gt;&lt;span style=&quot;;font-size:18px;font-family:Source Han Sans Bold;color:rgb(1,139,214);font-weight:bold&quot;&gt;&lt;span style=&quot;;font-size:18px;font-family:Source Han Sans Bold;color:rgb(1,139,214);font-weight:bold&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png&quot; width=&quot;24&quot; alt=&quot;6371909404232503443025027.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;产品说明&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p&gt;见产品介绍 PPT&lt;/p&gt;&lt;/blockquote&gt;&lt;p&gt;&lt;span style=&quot;;font-size:18px;font-family:Source Han Sans Bold;color:rgb(1,139,214);font-weight:bold&quot;&gt;&lt;span style=&quot;;font-size:18px;font-family:Source Han Sans Bold;color:rgb(1,139,214);font-weight:bold&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png&quot; width=&quot;24&quot; alt=&quot;6371909404232503443025027.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;目标对象：&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p&gt;16-30 岁有购买能力的 90 后消费者&lt;/p&gt;&lt;/blockquote&gt;&lt;p&gt;&lt;span style=&quot;;font-size:18px;font-family:Source Han Sans Bold;color:rgb(1,139,214);font-weight:bold&quot;&gt;&lt;span style=&quot;;font-size:18px;font-family:Source Han Sans Bold;color:rgb(1,139,214);font-weight:bold&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png&quot; width=&quot;24&quot; alt=&quot;6371909404232503443025027.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;传播对象：&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p&gt;所有消费者&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png&quot; width=&quot;24&quot; alt=&quot;6371909404232503443025027.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;沟通调性：&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p&gt;1. 充分展现 Mr.HOT 辣人各产品卖点 2. 宣传 Mr.HOT 辣人品牌调性 - 与众不同、做自己的年轻人的品牌&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png&quot; width=&quot;24&quot; alt=&quot;6371909404232503443025027.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;制作要求：&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p&gt;1. 创意视频风格不限定，火辣、热辣、搞怪等；&amp;nbsp;&lt;/p&gt;&lt;p&gt;2. 生动、新颖的表现形式，体现出 Mr.HOT 的特点； 3. 按视频提交要求制作 1-5 &amp;nbsp; 分钟微视频、表演自然，衔接剪辑自如&lt;/p&gt;&lt;/blockquote&gt;&lt;p&gt;&lt;span style=&quot;;font-size:18px;font-family:Source Han Sans Bold;color:rgb(1,139,214);font-weight:bold&quot;&gt;&lt;span style=&quot;;font-size:18px;font-family:Source Han Sans Bold;color:rgb(1,139,214);font-weight:bold&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png&quot; width=&quot;24&quot; alt=&quot;6371909404232503443025027.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;建议列入事项：&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p&gt;1. 旺旺集团 LOGO（必出现）、Mr.HOT 辣人 logo（必出现） 2.“Mr.HOT 辣人”系列产品&lt;/p&gt;&lt;/blockquote&gt;&lt;p&gt;&lt;span style=&quot;;font-size:18px;font-family:Source Han Sans Bold;color:rgb(1,139,214);font-weight:bold&quot;&gt;&lt;span style=&quot;;font-size:18px;font-family:Source Han Sans Bold;color:rgb(1,139,214);font-weight:bold&quot;&gt;&lt;span style=&quot;;font-size:18px;font-family:Source Han Sans Bold;color:rgb(1,139,214);font-weight:bold&quot;&gt;【创作主题（四）：浪味仙薯米片——嘎嘣脆的浪味仙薯米片！】&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;br/&gt;&lt;/p&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png&quot; width=&quot;24&quot; alt=&quot;6371909404232503443025027.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;传播 / 营销目的：&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p&gt;1. 从一粒米结缘造就了旺旺米饼独占中国市场，累积了 40 年米饼达人的专业技术， 本着领导品牌带领市场创新求变的工 &amp;nbsp; 匠精神，2018 年将再重磅推出米饼、休闲、升级系列新产品。&amp;nbsp;&lt;/p&gt;&lt;p&gt;2. 严选马铃薯与精米揉合而成的薯米片，一种产品包含两种风情是休闲米饼的另一创新，口感轻脆又低油脂迎合消费者喜 &amp;nbsp; 爱吃零食亦能趋向健康的双重效益产品。&amp;nbsp;&lt;/p&gt;&lt;p&gt;3. 作为袋装形式的休闲食品，希望通过微视频等形式，将创意的食用方式或者创意的表现形式展现出来！&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png&quot; width=&quot;24&quot; alt=&quot;6371909404232503443025027.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;产品说明：&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p&gt;1. 产品：浪味仙薯米片（规格 70 克 )，建议零售价 5.5 元 2. 口味：经典海盐味、德克萨斯烤肉味&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png&quot; width=&quot;24&quot; alt=&quot;6371909404232503443025027.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;产品特色：&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p&gt;1) 非油炸、油脂含量不到同类型薯片的 1/3 ，好吃低负担。 2) 马铃薯和大米的匠心配比，自然香脆，唇齿留香。&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png&quot; width=&quot;24&quot; alt=&quot;6371909404232503443025027.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;目标对象：&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p&gt;18-28 岁年轻女性消费者为主&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png&quot; width=&quot;24&quot; alt=&quot;6371909404232503443025027.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;传播对象：&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p&gt;热爱薯片、休闲食品的消费族群&lt;/p&gt;&lt;/blockquote&gt;&lt;p&gt;&lt;span style=&quot;;font-size:18px;font-family:Source Han Sans Bold;color:rgb(1,139,214);font-weight:bold&quot;&gt;&lt;span style=&quot;;font-size:18px;font-family:Source Han Sans Bold;color:rgb(1,139,214);font-weight:bold&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png&quot; width=&quot;24&quot; alt=&quot;6371909404232503443025027.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;沟通调性：&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p&gt;强调薯米片与薯片的不同之处 ( 非油炸、油脂、成分、口感等 )，可参考微博收寻 “薯米片”的反馈意见。&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png&quot; width=&quot;24&quot; alt=&quot;6371909404232503443025027.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;制作要求：&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p&gt;1. 创意视频风格不限定 ( 海报、卡通、插画等形式亦可 ) 2. 按视频提交要求制作 1-5 分钟微视频&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png&quot; width=&quot;24&quot; alt=&quot;6371909404232503443025027.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;建议列入事项：&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p&gt;1. 旺旺集团 LOGO（必出现） 2. 浪味仙 LOGO 3.“浪味仙薯米片”产品&lt;/p&gt;&lt;/blockquote&gt;&lt;p&gt;&lt;span style=&quot;;font-size:18px;font-family:Source Han Sans Bold;color:rgb(1,139,214);font-weight:bold&quot;&gt;【创作主题（五）：邦德咖啡——我年轻，我咖啡】&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style=&quot;;font-size:18px;font-family:Source Han Sans Bold;color:rgb(1,139,214);font-weight:bold&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png&quot; width=&quot;24&quot; alt=&quot;6371909404232503443025027.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;传播/营销目的：&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p&gt;「Mr.Bond」 邦德咖啡是中国最早投入咖啡饮料市场的厂商之一，2018 年推出 240ML 的低糖冰咖啡与拿铁，希望通过微视 &amp;nbsp;频的形式，以引人入胜的创意方式，表现饮用邦德咖啡的情境、故事，带动消费者好感与体验，传播分享微视频&lt;/p&gt;&lt;/blockquote&gt;&lt;p&gt;&lt;span style=&quot;;font-size:18px;font-family:Source Han Sans Bold;color:rgb(1,139,214);font-weight:bold&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png&quot; width=&quot;24&quot; alt=&quot;6371909404232503443025027.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;产品说明：&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p&gt;1. 产品：邦德咖啡&lt;/p&gt;&lt;p&gt;2. 规格：240 mL，建议零售价 6 元&lt;/p&gt;&lt;p&gt;3. 口味：冰咖啡 / 拿铁风味 4. 产品特色：&amp;nbsp;&lt;/p&gt;&lt;p&gt;1) 冰咖啡 - 以低糖标准调配风味&lt;/p&gt;&lt;p&gt;2) 拿铁 – 以优选香甜炼乳调配风味&amp;nbsp;&lt;/p&gt;&lt;p&gt;3) 共通：严选阿拉比卡、乌干达罗布斯塔咖啡豆； Mr.Bond 独特咖啡豆烘焙配方； 严德国咖啡豆烘焙机、萃取罐 &amp;nbsp; 装生产设备； 严咖啡原豆研磨，滴滤工艺萃取（手冲概念）； 严不含防腐剂、奶精、反式脂肪酸、色素。&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png&quot; width=&quot;24&quot; alt=&quot;6371909404232503443025027.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;传播对象：&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p&gt;18 岁 -35 岁的学生、上班族&lt;/p&gt;&lt;/blockquote&gt;&lt;p&gt;&lt;span style=&quot;;font-size:18px;font-family:Source Han Sans Bold;color:rgb(1,139,214);font-weight:bold&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png&quot; width=&quot;24&quot; alt=&quot;6371909404232503443025027.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;沟通调性：&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p&gt;1. 表现咖啡香 —— 邦德咖啡为铁罐装，可冰镇或透过浸泡热水等方式加热，咖啡味更香；&amp;nbsp;&lt;/p&gt;&lt;p&gt;2. 想提神，就喝邦德咖啡 —— 邦德咖啡含有丰富天然咖啡因，相对红牛等功能性饮料，没有牛黄酸、色素、防腐剂等添加剂， &amp;nbsp;满足提神需求同时，对身体更健康。&lt;/p&gt;&lt;/blockquote&gt;&lt;p&gt;&lt;span style=&quot;;font-size:18px;font-family:Source Han Sans Bold;color:rgb(1,139,214);font-weight:bold&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png&quot; width=&quot;24&quot; alt=&quot;6371909404232503443025027.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;制作要求：&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p&gt;1. 创意视频风格尽可能表现活泼、有特色&amp;nbsp;&lt;/p&gt;&lt;p&gt;2. 注意服装、道具、场景等拍摄制作准备细节，让视频尽可能完美&amp;nbsp;&lt;/p&gt;&lt;p&gt;3. 露出「品牌商标」，并保持原有形状，不需要「旺旺」元素&amp;nbsp;&lt;/p&gt;&lt;p&gt;4. 产品定位在高端价格带，故角色、场景须表现出高大上感受，例如主角月收入 20,000 元以上&amp;nbsp;&lt;/p&gt;&lt;p&gt;5. 脚本引用、参考不可带有电影「007」的相关内容，避免将邦德咖啡品牌与 007 联想&amp;nbsp;&lt;/p&gt;&lt;p&gt;6. 按视频提交要求制作 1-5 分钟微视频&lt;/p&gt;&lt;/blockquote&gt;&lt;p&gt;&lt;span style=&quot;;font-size:18px;font-family:Source Han Sans Bold;color:rgb(1,139,214);font-weight:bold&quot;&gt;&lt;br/&gt;&lt;/span&gt;&lt;br/&gt;&lt;/p&gt;"}]