[{"RowNum":5,"TopicCode":"73a5050a-87f6-4332-81c8-cc6839b4eeef","S004_Optime":"2021-08-23T17:34:55.613","S004_ClickCount":188,"S004_TopicFile":"/upload/file/5ffe868f-bb52-43e5-b54c-fd73118bd5ae.zip","S004_TopicName":"旺旺集团广告设计奖","S004_WordIntro":"&lt;p style=&quot;white-space: normal; font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;line-height: 24px; font-family: arial, helvetica, sans-serif;&quot;&gt;（&lt;span style=&quot;font-family: arial, helvetica, sans-serif; font-size: 14px;&quot;&gt;平面、影片、网络、动画、环境媒体、广播、技术类&lt;/span&gt;）&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;white-space: normal; font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;line-height: 24px; font-family: arial, helvetica, sans-serif;&quot;&gt;企业主：旺旺集团&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;white-space: normal; font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;br/&gt;&lt;/span&gt;&lt;/p&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png&quot; width=&quot;24&quot; alt=&quot;6371909404232503443025027.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;&lt;span style=&quot;;font-size:18px;font-family:方正兰亭中黑_GBK;color:rgb(1,139,214)&quot;&gt;【创作主题 1：O 泡果奶——我要 O 泡，我要抱抱】&lt;/span&gt;&lt;/h3&gt;&lt;p style=&quot;white-space: normal;&quot;&gt;&lt;br/&gt;&lt;/p&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png&quot; width=&quot;24&quot; alt=&quot;6371909404232503443025027.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;传播/营销目的：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 15px; font-family: 微软雅黑, sans-serif;&quot;&gt;1、提升产品认知度&amp;nbsp;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 15px; font-family: 微软雅黑, sans-serif;&quot;&gt;2、针对 18-24 岁人群去传播 O 泡果奶的产品理念，以情感方式唤起消费者对 O 泡果奶的记忆&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png&quot; width=&quot;24&quot; alt=&quot;6371909404234067936254272.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;产品说明：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 15px; font-family: 微软雅黑, sans-serif;&quot;&gt;1、产品：旺旺 O 泡果奶，规格：125ml/450ml，建议零售：8 元 / 排和 4.5 元 / 瓶&amp;nbsp;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 15px; font-family: 微软雅黑, sans-serif;&quot;&gt;2、口味：原味 / 草莓味 / 蜜桃味 / 葡萄味&amp;nbsp;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 15px; font-family: 微软雅黑, sans-serif;&quot;&gt;3、产品特色： a. 清爽 0 脂肪 b. 含有多种维生素 c. 旺旺独有的果奶风味饮料 d.450ml 特殊形状瓶型&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909509996773651924637.png&quot; width=&quot;24&quot; alt=&quot;6371909509996773651924637.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;目标对象&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;：&lt;/span&gt;&lt;/h3&gt;&lt;p style=&quot;margin-top: 0px; margin-bottom: 20px; font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 15px; font-family: 微软雅黑, sans-serif;&quot;&gt;18 岁 -24 岁青少年&lt;/span&gt;&lt;/p&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909509996773651924637.png&quot; width=&quot;24&quot; alt=&quot;6371909509996773651924637.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;传播对象&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;：&lt;/span&gt;&lt;/h3&gt;&lt;p style=&quot;margin-top: 0px; margin-bottom: 20px; white-space: normal; box-sizing: border-box; padding: 10px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 15px; font-family: 微软雅黑, sans-serif;&quot;&gt;所有消费者&lt;/span&gt;&lt;/p&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png&quot; width=&quot;24&quot; alt=&quot;6371909404234067936254272.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;沟通调性&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 15px; font-family: 微软雅黑, sans-serif;&quot;&gt;1、O 泡的抱抱是一种幸福——生活中遇到不顺心的时候需要安慰的抱抱，遇到快乐的事情需要庆祝的抱抱，遇到挫折的时候需要鼓励的抱抱，遇到分别的时候需要不舍的抱抱……将抱抱与 O 泡进行联系，打造 O 泡的“抱抱”情怀，让 O 泡与使用场景结合&amp;nbsp;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 15px; font-family: 微软雅黑, sans-serif;&quot;&gt;2、充分与年轻人喜好结合，以年轻人喜欢的沟通方式进行交流&amp;nbsp;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 15px; font-family: 微软雅黑, sans-serif;&quot;&gt;3、贴近生活，符合当代年轻人的生活，与生活中常见的场景结合，容易引发共鸣，结尾扣主题&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 15px; font-family: 微软雅黑, sans-serif;&quot;&gt;4、创意表达可为单一剧情也可多剧情拼接&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909509995210503397220.png&quot; width=&quot;24&quot; alt=&quot;6371909509995210503397220.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;建议列入事项：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;/span&gt;&lt;span style=&quot;font-size: 15px; font-family: 微软雅黑, sans-serif;&quot;&gt;旺旺 logo、O 泡果奶系列产品&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;p style=&quot;white-space: normal;&quot;&gt;&lt;br/&gt;&lt;/p&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909509996773651924637.png&quot; width=&quot;24&quot; alt=&quot;6371909509996773651924637.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;&lt;span style=&quot;;font-size:18px;font-family:方正兰亭中黑_GBK;color:rgb(1,139,214)&quot;&gt;【创作主题 2：给孩子的营养美味 】&lt;/span&gt;&lt;/h3&gt;&lt;p style=&quot;white-space: normal;&quot;&gt;&lt;br/&gt;&lt;/p&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909509996773651924637.png&quot; width=&quot;24&quot; alt=&quot;6371909509996773651924637.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;传播/营销目的：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 15px; font-family: 微软雅黑, sans-serif;&quot;&gt;“贝比玛玛”是旺旺旗下的子品牌，专门针对儿童消费者提供健康的零食产品。通过广告传播增加贝比玛玛品牌的知名度，塑造 且提升旺旺集团的贝比玛玛市场影响力。有了贝比玛玛系列产品，新手父母都是宝宝的专属营养师。&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png&quot; width=&quot;24&quot; alt=&quot;6371909404234067936254272.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;产品说明&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;font-size: 16px; font-family: 宋体; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 15px; font-family: 微软雅黑, sans-serif;&quot;&gt;贝比玛玛系列，成就美味，健康有营养，精选原材料制作非油炸无添加，协助宝宝收敛口水，锻炼抓握力，软硬适中按摩牙龈。 鱼肠系列，还添加 DHA 深海藻油，DHA 含量≥ 35%，提供成长期所需营养。&amp;nbsp;&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png&quot; width=&quot;24&quot; alt=&quot;6371909404234067936254272.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;贝比玛玛品牌介绍：&lt;/span&gt;&lt;/h3&gt;&lt;p style=&quot;margin-top: 0px; margin-bottom: 20px; font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 15px; font-family: 微软雅黑, sans-serif;&quot;&gt;2016 年 4 月 15 日，日内瓦国际发明展上宜兰食品有限公司（旺旺集团）芝士鱼棒荣获日内瓦发明银奖，贝比玛玛芝士鱼棒获 得国际权威机构的高度评价与认可。2018 年，被誉为“母婴界奥斯卡”的宝宝树金树奖揭晓榜单，旺旺集团旗下母婴品牌贝比 玛玛以精良品质赢得良好口碑，一举拿下“年度优质国民品牌奖”。同年，贝比玛玛还获得“布鲁塞尔荣誉金奖”。贝比玛玛的 slogan 是“孩子喜爱，妈妈信赖”。&lt;/span&gt;&lt;span style=&quot;font-size: 16px; font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;span style=&quot;font-size: 15px;&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909509996773651924637.png&quot; width=&quot;24&quot; alt=&quot;6371909509996773651924637.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;目标对象：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;/span&gt;&lt;span style=&quot;font-size: 16px; font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;font-size: 16px; text-align: justify; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 15px; font-family: 微软雅黑, sans-serif;&quot;&gt;3岁以上儿童&lt;/span&gt;&lt;br/&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909509995210503397220.png&quot; width=&quot;24&quot; alt=&quot;6371909509995210503397220.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;传播对象：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-size: 15px; font-family: 微软雅黑, sans-serif;&quot;&gt;儿童父母&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909509995210503397220.png&quot; width=&quot;24&quot; alt=&quot;6371909509995210503397220.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;沟通调性：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 15px; font-family: 微软雅黑, sans-serif;&quot;&gt;温馨、关爱&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909509995210503397220.png&quot; width=&quot;24&quot; alt=&quot;6371909509995210503397220.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;创作要求&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 15px; font-family: 微软雅黑, sans-serif;&quot;&gt;暖心关怀，营养美味&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909509995210503397220.png&quot; width=&quot;24&quot; alt=&quot;6371909509995210503397220.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;建议列入事项：&lt;/span&gt;&lt;br/&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-size: 15px; font-family: 微软雅黑, sans-serif;&quot;&gt;旺旺 logo、贝比玛玛系列产品、突出产品卖点（安全、健康、好营养）&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png&quot; width=&quot;24&quot; alt=&quot;6371909404234067936254272.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;&lt;span style=&quot;;font-size:18px;font-family:方正兰亭中黑_GBK;color:rgb(1,139,214)&quot;&gt;【创作主题 3：刹气附身，运转不一样的自己】&lt;/span&gt;&lt;br/&gt;&lt;/h3&gt;&lt;p style=&quot;white-space: normal;&quot;&gt;&lt;br/&gt;&lt;/p&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png&quot; width=&quot;24&quot; alt=&quot;6371909404232503443025027.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;传播/营销目的：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p style=&quot;font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: 微软雅黑, sans-serif;&quot;&gt;在节奏逐渐加快的今天，生活中时常感到无力。请将刹这个产品赋予一种神力，使消费者在特定情景下联想到本产品，比如开车、 开会、爬山、加班、运动，动力不足时，饮用本品，让消费者相信本品可以给消费者带来无限可能，喝了刹无所不能。更希望消 费者看到刹联想到的是具有冲击力的效果。&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;p style=&quot;white-space: normal; font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;/span&gt;&lt;span style=&quot;font-size: 12pt; font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png&quot; width=&quot;24&quot; alt=&quot;6371909404232503443025027.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;产品说明：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;text-align: justify; font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: 微软雅黑, sans-serif; font-size: 16px;&quot;&gt;&lt;/span&gt;&lt;span style=&quot;font-family: 微软雅黑, sans-serif;&quot;&gt;提神醒脑，特别添加天然咖啡因绿茶粉、高纯度牛磺酸，营养素饮料&lt;/span&gt;&lt;span style=&quot;text-align: left; font-family: 微软雅黑, sans-serif; font-size: 16px;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png&quot; width=&quot;24&quot; alt=&quot;6371909404234067936254272.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;目标对象&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: 微软雅黑, sans-serif;&quot;&gt;加班族、运动族、常人在无力的时候&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png&quot; width=&quot;24&quot; alt=&quot;6371909404234067936254272.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;传播对象&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;：&lt;/span&gt;&lt;br/&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;span style=&quot;font-size: 12pt; font-family: 微软雅黑, sans-serif;&quot;&gt;18-45岁人群&lt;/span&gt;&lt;span style=&quot;line-height: 24px; font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png&quot; width=&quot;24&quot; alt=&quot;6371909404234067936254272.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;沟通调性&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;：&lt;/span&gt;&lt;br/&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;line-height: 24px; font-size: 12pt; font-family: 微软雅黑, sans-serif;&quot;&gt;炫酷、且有反差萌，90 后&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909509995210503397220.png&quot; width=&quot;24&quot; alt=&quot;6371909509995210503397220.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;创作要求&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;：&lt;/span&gt;&lt;br/&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 15px; font-family: 微软雅黑, sans-serif;&quot;&gt;1、平面广告设计中需体现“刹”营养素饮料产品之创新 logo 及创新包装设计，将创新形象运用于广告创意表现中，需具有具有 &amp;nbsp; 力量感、简洁及时尚感。（备注：刹的产品包装，以 pet350ml、240ml 铁罐为设计载体，突出包装的时尚感，可以更贴合 &amp;nbsp;90 后年轻人生活观念。）&amp;nbsp;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 15px; font-family: 微软雅黑, sans-serif;&quot;&gt;2、非平面广告设计中需以诙谐的手法创作关于饮用刹营养素饮料场景的影片、动画等，具有反差萌最好。，呼应“刹气附身，运 &amp;nbsp;转不一样的自己”。&amp;nbsp;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 15px; font-family: 微软雅黑, sans-serif;&quot;&gt;3、围绕“刹气附身，运转不一样的自己”，题材不限。&amp;nbsp;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 15px; font-family: 微软雅黑, sans-serif;&quot;&gt;4、请将创意阐述文字说明，包含：主题名称、创作思路填写于参赛报名表中&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 15px; font-family: 微软雅黑, sans-serif;&quot;&gt;5、作品需保留源文件，主办方会在比赛结束后与获奖者沟通，进行源文件交接。&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png&quot; width=&quot;24&quot; alt=&quot;6371909404232503443025027.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;&lt;span style=&quot;;font-size:18px;font-family:方正兰亭中黑_GBK;color:rgb(1,139,214)&quot;&gt;【创作主题 4：撕开冻痴，开启高能时刻！】&lt;/span&gt;&lt;/h3&gt;&lt;p style=&quot;white-space: normal;&quot;&gt;&lt;br/&gt;&lt;/p&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png&quot; width=&quot;24&quot; alt=&quot;6371909404232503443025027.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;传播/营销目的：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;/span&gt;&lt;span style=&quot;font-size: 12pt; font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 15px; font-family: 微软雅黑, sans-serif;&quot;&gt;冻痴为旺旺集团与利乐公司合作开发，于 2018 年全球首发的冰淇淋产品，秉承了旺旺冰品“可常温保存，冷冻后食用”的特点 和优势，采用全新利乐无菌包装，常温是营养丰富的含乳饮料，冷冻后是美味的冰淇淋！ 产品品牌创意源于音乐“动次打次“，产品包装设计也采用乐队的形式 - 附件 1，主要目标人群为 16-25 岁在校学生、白领，主打“撕 开冻痴，开启高能时刻”的主题； 需要精准面对冻痴的目标人群，通过音乐、舞蹈等表现形式，展现产品新颖食用方式、口味和特点， 进行高效的品牌和产品推广。&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;p style=&quot;white-space: normal; font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;/span&gt;&lt;span style=&quot;font-size: 12pt; font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909509990525637411312.png&quot; width=&quot;24&quot; alt=&quot;6371909509990525637411312.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;产品说明：&lt;/span&gt;&lt;/h3&gt;&lt;p style=&quot;white-space: normal; font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;/span&gt;&lt;span style=&quot;font-size: 12pt; font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;white-space: normal; font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;text-align: justify; font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;/span&gt;&lt;span style=&quot;font-size: 16px; font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 15px; font-family: 微软雅黑, sans-serif;&quot;&gt;• 产品名称：旺旺冻痴&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 15px; font-family: 微软雅黑, sans-serif;&quot;&gt;• 口味：香草、椰奶、榴莲、芭乐、香芋和巧克力&amp;nbsp;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 15px; font-family: 微软雅黑, sans-serif;&quot;&gt;• 建议零售价：4 元 / 支&amp;nbsp;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 15px; font-family: 微软雅黑, sans-serif;&quot;&gt;• 产品特色：&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 15px; font-family: 微软雅黑, sans-serif;&quot;&gt;a. 采用全新利乐无菌包装，独特易撕口设计，颠覆性冰淇淋新吃法；&lt;/span&gt;&lt;span style=&quot;font-family: 微软雅黑, sans-serif; font-size: 15px;&quot;&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: 微软雅黑, sans-serif; font-size: 15px;&quot;&gt;b. 可常温保存，冷冻后是冰淇淋；&amp;nbsp;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: 微软雅黑, sans-serif; font-size: 15px;&quot;&gt; c. 采用进口乳源，蛋白含量达到 2.8g-3.2g/100ml；&amp;nbsp;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: 微软雅黑, sans-serif; font-size: 15px;&quot;&gt;d. 品牌自带音乐“基因”，产品 IP 形象生动活泼；&amp;nbsp;&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909509990525637411312.png&quot; width=&quot;24&quot; alt=&quot;6371909509990525637411312.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;目标对象：&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: 微软雅黑, sans-serif; font-size: 15px;&quot;&gt;9 岁 -25 岁在校学生、白领&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909509990525637411312.png&quot; width=&quot;24&quot; alt=&quot;6371909509990525637411312.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;传播对象：&lt;br/&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: 微软雅黑, sans-serif; font-size: 15px;&quot;&gt;16-25 岁在校学生、白领&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png&quot; width=&quot;24&quot; alt=&quot;6371909404234067936254272.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;沟通调性&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: 微软雅黑, sans-serif; font-size: 15px;&quot;&gt;新颖食用方式、常温保存、冷冻后食用&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: 微软雅黑, sans-serif; font-size: 15px;&quot;&gt;1、品牌：新一年的唤醒和消费者品牌教育，继续在目标消费者中巩固和扩大品牌认知度；&amp;nbsp;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: 微软雅黑, sans-serif; font-size: 15px;&quot;&gt;2、独特包装 &amp;amp; 食用方式，促进消费者尝试！ &amp;nbsp;&amp;nbsp;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: 微软雅黑, sans-serif; font-size: 15px;&quot;&gt;&amp;nbsp; 1）冷冻：冷冻状态下产品撕开、推出的使用方式； &amp;nbsp;&amp;nbsp;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: 微软雅黑, sans-serif; font-size: 15px;&quot;&gt;&amp;nbsp; 2）常温：产品采用无菌包装，可常温保存，与众不同之处；乳铁食研室logo、乳铁蛋白酸奶产品、旺旺logo&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909509990525637411312.png&quot; width=&quot;24&quot; alt=&quot;6371909509990525637411312.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;创作要求：&lt;br/&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: 微软雅黑, sans-serif; font-size: 15px;&quot;&gt;1、创意传达主题风格不限，打开脑洞，大胆发想。&amp;nbsp;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: 微软雅黑, sans-serif; font-size: 15px;&quot;&gt;2、非平面表现形式创作一定要有“动次打次”主题的音效表现，突出产品与音效的结合，让目标群听到音乐节奏“动次打次”就 &amp;nbsp; 可以联想到“冻痴”的品牌和产品。&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909509990525637411312.png&quot; width=&quot;24&quot; alt=&quot;6371909509990525637411312.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;建议列入事项：&lt;br/&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: 微软雅黑, sans-serif; font-size: 15px;&quot;&gt;旺旺logo&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;p style=&quot;white-space: normal; font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;br/&gt;&lt;/span&gt;&lt;/p&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png&quot; width=&quot;24&quot; alt=&quot;6371909404232503443025027.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;&lt;span style=&quot;font-family: 方正兰亭中黑_GBK; color: rgb(1, 139, 214);&quot;&gt;&lt;span style=&quot;;font-size:18px;font-family:方正兰亭中黑_GBK;color:rgb(1,139,214)&quot;&gt;【创作主题 5：苦尽甘来，吃苦不如喝苦】&lt;/span&gt;&lt;/span&gt;&lt;/h3&gt;&lt;p style=&quot;white-space: normal;&quot;&gt;&lt;br/&gt;&lt;/p&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png&quot; width=&quot;24&quot; alt=&quot;6371909404232503443025027.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;传播/营销目的：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 15px; font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;/span&gt;&lt;span style=&quot;font-family: 微软雅黑, sans-serif; font-size: 15px;&quot;&gt;扩大苦苦茶产品的知名度，提高苦苦茶的市场影响力，让消费者想提神降温祛火时第一时间想到苦苦茶。&lt;/span&gt;&lt;span style=&quot;font-size: 15px; font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png&quot; width=&quot;24&quot; alt=&quot;6371909404234067936254272.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;产品说明：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 15px; font-family: 微软雅黑, sans-serif;&quot;&gt;苦苦茶，草本植物萃取，主打无糖，0 卡路里 0 能量。因为加入甘草，所以有甘甜的口感。适合爱好喝茶，或怕油腻、 想减肥的女性或爱吃火锅或经常熬夜的朋友降火提神，喜欢苦都可以喝苦苦茶。&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909509996773651924637.png&quot; width=&quot;24&quot; alt=&quot;6371909509996773651924637.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;目标对象&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;：&lt;/span&gt;&lt;/h3&gt;&lt;p style=&quot;margin-top: 0px; margin-bottom: 20px; font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 15px; font-family: 微软雅黑, sans-serif;&quot;&gt;18-40 岁的学生或上班族&lt;/span&gt;&lt;/p&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909509996773651924637.png&quot; width=&quot;24&quot; alt=&quot;6371909509996773651924637.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;传播对象&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;：&lt;/span&gt;&lt;/h3&gt;&lt;p style=&quot;margin-top: 0px; margin-bottom: 20px; white-space: normal; box-sizing: border-box; padding: 10px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 15px; font-family: 微软雅黑, sans-serif;&quot;&gt;有关注并喜爱旺旺集团产品，但不了解苦苦茶的人群&lt;/span&gt;&lt;/p&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png&quot; width=&quot;24&quot; alt=&quot;6371909404234067936254272.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;沟通调性&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 15px; font-family: 微软雅黑, sans-serif;&quot;&gt;苦尽甘来、诙谐幽默、反差对比&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png&quot; width=&quot;24&quot; alt=&quot;6371909404234067936254272.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;创作要求&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 15px; font-family: 微软雅黑, sans-serif;&quot;&gt;每个年龄层都有着不同的”苦”的体会，自述”苦点”，结尾回应创作主题，“苦尽甘来”&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909509995210503397220.png&quot; width=&quot;24&quot; alt=&quot;6371909509995210503397220.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;建议列入事项：&lt;/span&gt;&lt;br/&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;/span&gt;&lt;span style=&quot;font-size: 15px; font-family: 微软雅黑, sans-serif;&quot;&gt;旺旺 logo、突出产品卖点（无糖凉茶、草本植物萃取、零卡路里、降温祛火）&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;p style=&quot;white-space: normal;&quot;&gt;&lt;br/&gt;&lt;/p&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909509996773651924637.png&quot; width=&quot;24&quot; alt=&quot;6371909509996773651924637.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;&lt;span style=&quot;;font-size:18px;font-family:方正兰亭中黑_GBK;color:rgb(1,139,214)&quot;&gt;【创作主题 6：旺旺零食虚拟人物设计】&lt;/span&gt;&lt;/h3&gt;&lt;p style=&quot;white-space: normal;&quot;&gt;&lt;br/&gt;&lt;/p&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909509996773651924637.png&quot; width=&quot;24&quot; alt=&quot;6371909509996773651924637.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;传播/营销目的：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 15px; font-family: 微软雅黑, sans-serif;&quot;&gt;将产品拟人，赋予其独特的人物特性，拉近产品与消费者的距离，也使得产品形象更加深入人心&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909509995210503397220.png&quot; width=&quot;24&quot; alt=&quot;6371909509995210503397220.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;传播对象：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 15px; font-family: 微软雅黑, sans-serif;&quot;&gt;18-45岁&lt;/span&gt;&lt;br/&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909509995210503397220.png&quot; width=&quot;24&quot; alt=&quot;6371909509995210503397220.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;沟通调性：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 15px; font-family: 微软雅黑, sans-serif;&quot;&gt;活泼生动——帮助消费者用不同角度去了解旺旺零食&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909509995210503397220.png&quot; width=&quot;24&quot; alt=&quot;6371909509995210503397220.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;创作要求&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 15px; font-family: 微软雅黑, sans-serif;&quot;&gt;1、需设计旺旺雪饼、黑米雪饼、旺旺仙贝、厚烧海苔、小小酥、大米饼、薯米片，共计 7 款产品拟人形象。可以单 &amp;nbsp;张呈现，系列作品仅限 3 幅面。&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 15px; font-family: 微软雅黑, sans-serif;&quot;&gt;2、为 7 款产品设计拟人形象，根据你对产品的理解，为各形象设定性别、性格 &amp;nbsp; 等人设信息，形象设计需具有延展性，尽情发挥脑洞让你的作品看起来更丰富更有趣&amp;nbsp;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 15px; font-family: 微软雅黑, sans-serif;&quot;&gt;3、为作品配色及必要的文 &amp;nbsp;字说明，包括：形象名称、性别、性格、创意思路等简述&amp;nbsp;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 15px; font-family: 微软雅黑, sans-serif;&quot;&gt;4、创作风格不限（包括但不限于漫画、插画、图形图 &amp;nbsp;案等类型），各产品形象风格需保持统一，人物形象需结合产品的特色，具备一定的辨识度。&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 15px; font-family: 微软雅黑, sans-serif;&quot;&gt;5、各形象仅需提 &amp;nbsp; 供正面设计图即可，参赛者可根据实际情况为形象延展 3 款或 3 款以上的表情或动作，以便更好的传达人物特点。&amp;nbsp;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 15px; font-family: 微软雅黑, sans-serif;&quot;&gt; 6、作品需保留源文件，主办方会在比赛结束后与获奖者沟通，进行源文件交接&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909509995210503397220.png&quot; width=&quot;24&quot; alt=&quot;6371909509995210503397220.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;特殊奖励&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;：&lt;/span&gt;&lt;br/&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-size: 15px; font-family: 微软雅黑, sans-serif;&quot;&gt;入围作品有机会在旺旺集团相关产品推广活动中在线上媒体进行投放，形象设计将有机会出现在对应产品的最新包装上&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png&quot; width=&quot;24&quot; alt=&quot;6371909404234067936254272.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;&lt;span style=&quot;;font-size:18px;font-family:方正兰亭中黑_GBK;color:rgb(1,139,214)&quot;&gt;【创作主题 7：旺旺乳酸菌饮品——上过天的才是好菌】&lt;/span&gt;&lt;br/&gt;&lt;/h3&gt;&lt;p style=&quot;white-space: normal;&quot;&gt;&lt;br/&gt;&lt;/p&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png&quot; width=&quot;24&quot; alt=&quot;6371909404232503443025027.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;传播/营销目的：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p style=&quot;font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 15px; font-family: 微软雅黑, sans-serif;&quot;&gt;1、随着社会的发展，消费者对肠道的健康越发重视，功能性乳酸菌饮品被消费者接受。旺旺集团紧跟时代步伐，看准市场商机， &amp;nbsp; 推出上过太空的金奖菌种“V0151”发酵的——旺旺乳酸菌饮品&amp;nbsp;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 15px; font-family: 微软雅黑, sans-serif;&quot;&gt;2、酸酸甜甜的乳酸菌饮品是广大消费者喜爱的产品，同时也有助消化、调理肠胃等功能，旺旺乳酸菌不仅是为我们集团为消费者 &amp;nbsp;提供的一种新的产品，更是消费者餐后的最佳选择。&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;p style=&quot;white-space: normal; font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;/span&gt;&lt;span style=&quot;font-size: 12pt; font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png&quot; width=&quot;24&quot; alt=&quot;6371909404232503443025027.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;产品说明：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;text-align: justify; font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: 微软雅黑, sans-serif; font-size: 16px;&quot;&gt;&lt;/span&gt;&lt;span style=&quot;font-size: 15px; font-family: 微软雅黑, sans-serif;&quot;&gt;1、产品：旺旺乳酸菌饮品&amp;nbsp;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;text-align: justify; font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 15px; font-family: 微软雅黑, sans-serif;&quot;&gt;2、规格：125ml*4、125ml*20、250ml*15、450ml*15 &amp;nbsp;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;text-align: justify; font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 15px; font-family: 微软雅黑, sans-serif;&quot;&gt;3、建议零售：8.9 元 / 排、48 元 / 提、5.5 元 / 瓶、5 元 / 瓶&amp;nbsp;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;text-align: justify; font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 15px; font-family: 微软雅黑, sans-serif;&quot;&gt;4、口味：原味&amp;nbsp;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;text-align: justify; font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 15px; font-family: 微软雅黑, sans-serif;&quot;&gt;5、产品特色：a. 上过太空的专利金奖菌种 V0151 b.0 脂肪 不含增酸剂 c. 自然发酵好味道 d. 添加丰富益生元&lt;/span&gt;&lt;span style=&quot;text-align: left; font-family: 微软雅黑, sans-serif; font-size: 16px;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png&quot; width=&quot;24&quot; alt=&quot;6371909404234067936254272.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;目标对象&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 15px; font-family: 微软雅黑, sans-serif;&quot;&gt;16 岁 -25 岁&lt;/span&gt;&lt;span style=&quot;font-size: 15px; font-family: 微软雅黑, sans-serif;&quot;&gt;年轻人&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png&quot; width=&quot;24&quot; alt=&quot;6371909404234067936254272.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;传播对象&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;：&lt;/span&gt;&lt;br/&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family:微软雅黑, sans-serif&quot;&gt;&lt;span style=&quot;line-height: 24px; font-size: 15px;&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family:微软雅黑, sans-serif&quot;&gt;&lt;span style=&quot;font-size: 15px;&quot;&gt;所有消费者&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png&quot; width=&quot;24&quot; alt=&quot;6371909404234067936254272.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;沟通调性&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;：&lt;/span&gt;&lt;br/&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family:微软雅黑, sans-serif&quot;&gt;&lt;span style=&quot;font-size: 15px;&quot;&gt;1、上过太空的菌种才是好菌。&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family:微软雅黑, sans-serif&quot;&gt;&lt;span style=&quot;font-size: 15px;&quot;&gt;2、充分与生活所贴切—从消费者自身的角度去看待生活中的食用时机，引发消费者的需求。&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family:微软雅黑, sans-serif&quot;&gt;&lt;span style=&quot;font-size: 15px;&quot;&gt;3、宣传专利菌种 V0151—金奖菌种呵护健康肠道。&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909509995210503397220.png&quot; width=&quot;24&quot; alt=&quot;6371909509995210503397220.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;创作要求&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;：&lt;/span&gt;&lt;br/&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family:微软雅黑, sans-serif&quot;&gt;&lt;span style=&quot;font-size: 15px;&quot;&gt;1、创意风格不限定，可采用平面、影片、动画等表现形式，最好包含太空或科技风格；&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family:微软雅黑, sans-serif&quot;&gt;&lt;span style=&quot;font-size: 15px;&quot;&gt;2、贴近生活，从食用时机中引发需求，紧扣主题；&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family:微软雅黑, sans-serif&quot;&gt;&lt;span style=&quot;font-size: 15px;&quot;&gt;3、创意表达可为单一剧情也可多剧情拼接；&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909509995210503397220.png&quot; width=&quot;24&quot; alt=&quot;6371909509995210503397220.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;建议列入事项：&lt;/span&gt;&lt;br/&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;/span&gt;&lt;span style=&quot;font-size: 15px; font-family: 微软雅黑, sans-serif;&quot;&gt;旺旺 logo、旺旺乳酸菌产品&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png&quot; width=&quot;24&quot; alt=&quot;6371909404232503443025027.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;&lt;span style=&quot;;font-size:18px;font-family:方正兰亭中黑_GBK;color:rgb(1,139,214)&quot;&gt;【创作主题 8：旺仔疯文化—传统文化 + 旺仔】&lt;/span&gt;&lt;br/&gt;&lt;/h3&gt;&lt;p style=&quot;white-space: normal;&quot;&gt;&lt;br/&gt;&lt;/p&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png&quot; width=&quot;24&quot; alt=&quot;6371909404232503443025027.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;传播/营销目的：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;/span&gt;&lt;span style=&quot;font-size: 12pt; font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 15px; font-family: 微软雅黑, sans-serif;&quot;&gt;中华民族五千年文明历史孕育出中国优秀传统文化，是中华民族最深沉的精神追求。在国家的号召下、越来越多的人开始关注传 统文化，和传统文化相关的 IP、产品等越来越多的受到年轻人的追捧。将旺仔形象与传统文化结合，以旺仔独特的形式弘扬传统 文化。也通过系列创作，将旺仔 IP 赋予更多文化含义，让更多人爱上旺旺！&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;p style=&quot;white-space: normal; font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;/span&gt;&lt;span style=&quot;font-size: 12pt; font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909509990525637411312.png&quot; width=&quot;24&quot; alt=&quot;6371909509990525637411312.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;传播对象：&lt;br/&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 15px; font-family: 微软雅黑, sans-serif;&quot;&gt;全年龄段&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png&quot; width=&quot;24&quot; alt=&quot;6371909404234067936254272.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;沟通调性&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: 微软雅黑, sans-serif; font-size: 15px;&quot;&gt;轻松活泼、年轻新潮，不失文化传播性&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909509990525637411312.png&quot; width=&quot;24&quot; alt=&quot;6371909509990525637411312.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;创作要求：&lt;br/&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: 微软雅黑, sans-serif; font-size: 15px;&quot;&gt;1、 将旺仔形象与中国传统文化（例如风土人情、古典诗文、忠孝观念等）相结合，创作系列平面设计作品，系列作品仅限 3 幅&amp;nbsp;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: 微软雅黑, sans-serif; font-size: 15px;&quot;&gt;2、 围绕传统文化主题即可，主题自定，题材不限。保证主旨积极向上，正能量&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: 微软雅黑, sans-serif; font-size: 15px;&quot;&gt;3、 请附系列作品文字说明，包含：主题名称、创作思路&amp;nbsp;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: 微软雅黑, sans-serif; font-size: 15px;&quot;&gt;4、 需保证基本的旺仔形象不做更改，可在表情、服饰、动作上做修改创造，不可丑化旺仔形象 5、作品需保留源文件，主办方会在比赛结束后与获奖者沟通，进行源文件交接。&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909509990525637411312.png&quot; width=&quot;24&quot; alt=&quot;6371909509990525637411312.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;特殊奖励：&lt;br/&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: 微软雅黑, sans-serif; font-size: 15px;&quot;&gt;入围作品有机会通过旺旺集团官方进行线上发布&lt;/span&gt;&lt;br/&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png&quot; width=&quot;24&quot; alt=&quot;6371909404232503443025027.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;&lt;span style=&quot;font-family: 方正兰亭中黑_GBK; color: rgb(1, 139, 214);&quot;&gt;【创作主题 9：&lt;span style=&quot;;font-size:18px;font-family:方正兰亭中黑_GBK;color:rgb(1,139,214)&quot;&gt;果冻，就要多一“点”&lt;/span&gt;】&lt;/span&gt;&lt;br/&gt;&lt;/h3&gt;&lt;p style=&quot;white-space: normal;&quot;&gt;&lt;br/&gt;&lt;/p&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png&quot; width=&quot;24&quot; alt=&quot;6371909404232503443025027.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;传播/营销目的：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;/span&gt;&lt;span style=&quot;font-size: 12pt; font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 15px; font-family: 微软雅黑, sans-serif;&quot;&gt;旺旺公司自从 1994 年在湖南设立第一家工厂以来，立志成为「综合消费食品王国」，向「中国第一，世界 第一」的目标不断迈进。除了耳熟能详的旺仔牛奶、旺旺雪饼、旺仔小馒头等之外，旺旺果冻系列也是一个不可小觑的品类。经 过多年的努力，旺旺坚守「做出最健康、美味的果冻」，成为众多消费者心目中经典儿时口味之外，也不断创新，推出沾粉吃的 果冻、用吸的果冻甚至滑嫩的布丁。旺旺有最优质的一系列果冻产品，需要创建一个迅速打开消费者认知的全线传播主题，好产 品更要有好的营销方案，用具有冲击性的方式让消费者立刻记住，旺旺果冻还是那个对品质、美味要求丝毫不让步的品牌，同时 跟竞品比起来更是有过之而无不及！&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;p style=&quot;white-space: normal; font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;/span&gt;&lt;span style=&quot;font-size: 12pt; font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909509990525637411312.png&quot; width=&quot;24&quot; alt=&quot;6371909509990525637411312.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;产品说明：&lt;br/&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 15px; font-family: 微软雅黑, sans-serif;&quot;&gt;旺旺果冻全品类包含六大类产品 – 摇滚冻、维多粒果冻爽、果肉果冻、 果冻及新品嫩布丁、Jelly Jelly。&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 15px; font-family: 微软雅黑, sans-serif;&quot;&gt;• 摇滚冻，好玩就要多一点：旺旺首创沾粉果冻，边吃边玩乐趣多，三种吃法一次满足！&amp;nbsp;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 15px; font-family: 微软雅黑, sans-serif;&quot;&gt;• 维多粒果冻爽，椰果就要多一点：共有七种广受欢迎的口味，添加实实在在的椰果粒 / 真果粒，解渴又有丰富口感，异形口袋包 &amp;nbsp;装，容易携带，更方便食用。&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 15px; font-family: 微软雅黑, sans-serif;&quot;&gt;• 果肉果冻，果肉就要多一点：共有四种口味，内含丰富水果，真材实料清晰可见，全家大小都喜爱的果肉果冻！ • 蒟蒻果冻，美味就要多一点：共有六种水果口味，内含摩芋粉，消饥解饿无负担，小颗包装更方便分享。&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 15px; font-family: 微软雅黑, sans-serif;&quot;&gt;• 嫩布丁，布丁就要嫩一点：比嫩豆腐还要滑嫩的口感，清新果味融合香醇奶味，美味不甜腻，高端甜品体验！&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 15px; font-family: 微软雅黑, sans-serif;&quot;&gt;•Jelly Jelly，个性就要多一点：旺旺再度全国首创，第一家用利乐包装装的果冻，吸的吃，方便不沾手，特别安全，真正老少咸 &amp;nbsp;宜！低糖，含胶原蛋白，高含乳量，自然健康好滋味！&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909509990525637411312.png&quot; width=&quot;24&quot; alt=&quot;6371909509990525637411312.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;目标对象：&lt;br/&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 15px; font-family: 微软雅黑, sans-serif;&quot;&gt;食用对象 12-35 岁，儿童与年轻族群为主。&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909509990525637411312.png&quot; width=&quot;24&quot; alt=&quot;6371909509990525637411312.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;传播对象：&lt;br/&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 15px; font-family: 微软雅黑, sans-serif;&quot;&gt;购买给自己吃的 12-25 岁人群及购卖给小孩吃的 25-35 岁人群。&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png&quot; width=&quot;24&quot; alt=&quot;6371909404234067936254272.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;沟通调性&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 15px; font-family: 微软雅黑, sans-serif;&quot;&gt;1、魔性、幽默、趣味、碰瓷、互黑（把果冻市场一起做大，但我们敢于正面跟市场第一名对打，参考可口可乐 vs 百事可乐，王 &amp;nbsp;老吉 vs 加多宝，汉堡王 vs 麦当劳）&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 15px; font-family: 微软雅黑, sans-serif;&quot;&gt;2、跟市场第一名对打，我们没有在怕的！我们有最丰富的吃法（整颗吃、挖着吃、沾粉摇着吃、吸着吃、冷藏吃、倒到杯子里吃…）， 我们有最美味的口味跟口感，我们有最好看的包装，我们有最平实的价格，立志做全中国最好的果冻！ ( 市场第一名，并非指 &amp;nbsp;特定品牌，广告策略非针对性，而是要突显旺旺果冻敢于向市场强者挑战的信心与质量 )&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909509990525637411312.png&quot; width=&quot;24&quot; alt=&quot;6371909509990525637411312.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;创作要求：&lt;br/&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 15px; font-family: 微软雅黑, sans-serif;&quot;&gt;1、创意风格不限定，可采用平面、影片、动画等表现形式，重点传达产品的优势。&amp;nbsp;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 15px; font-family: 微软雅黑, sans-serif;&quot;&gt; 2、用创意元素体现胜在竞品的优势。&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909509990525637411312.png&quot; width=&quot;24&quot; alt=&quot;6371909509990525637411312.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;建议列入事项：&lt;br/&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: 微软雅黑, sans-serif; font-size: 15px;&quot;&gt;旺旺 logo、全线果冻产品&lt;/span&gt;&lt;br/&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;p&gt;&lt;br/&gt;&lt;/p&gt;"}]