[{"RowNum":16,"TopicCode":"92e8adb5-b985-4918-9b95-1b8a407ed931","S004_TopicCode":"92e8adb5-b985-4918-9b95-1b8a407ed931","S004_TopicName":"旺旺集团产品创新行销企划案","S004_TopicNameComplex":"旺旺集团产品创新行销企划案","S004_TopicNameEN":"旺旺集团产品创新行销企划案","S004_TopicClass":"0","S004_EnterpriseCode":"10ce8ce5-6ab9-44fc-aa34-0b72c62ddd4c","S004_Pic":"/upload/image/fb658e0b-fcb5-40ce-a57e-3d04e13dd010.jpg","S004_VideoIntro":"","S004_WordIntro":"<section style="background-color: rgb(252, 237, 239); box-sizing: border-box; text-align: justify; color: rgb(62, 62, 62);"><p style="text-wrap: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><br/></p><section style="max-width: 100%; position: static; box-sizing: border-box;"><section style="line-height: 0; text-align: center; max-width: 100%; position: static; box-sizing: border-box;"><section style="max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0; width: 578px; height: auto; box-sizing: border-box;"><img class="raw-image" style="vertical-align: middle; max-width: 100%; width: 100%; box-sizing: border-box;" data-ratio="0.1212963" data-w="1080" _width="100%" data-s="300,640" crossorigin="anonymous" src="http://sys.timesawards.com/ueditor/net/upload/image/6387729798336953302755050.png" title="时报金犊奖logo2-06.png" alt="时报金犊奖logo2-06.png"/></section></section></section><p style="text-wrap: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><section style="text-align: center; margin-top: 10px; margin-bottom: 10px; line-height: 0; position: static; box-sizing: border-box;"><section style="max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0; box-sizing: border-box;"><img class="raw-image" style="vertical-align: middle; max-width: 100%; width: 100%; box-sizing: border-box;" data-ratio="0.5027778" data-w="1080" _width="100%" data-s="300,640" crossorigin="anonymous" src="http://sys.timesawards.com/ueditor/net/upload/image/6387729799406291964189045.jpg" title="旺旺banner-01.jpg" alt="旺旺banner-01.jpg"/></section></section><section style="line-height: 0.8; box-sizing: border-box;"><p style="text-wrap: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section><section style="text-align: center; font-size: 14px; font-family: PingFangSC-light; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">命题单位:旺旺集团</p></section><section style="text-align: center; margin-top: 10px; margin-bottom: 10px; line-height: 0; position: static; box-sizing: border-box;"><section style="max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0; width: 40%; height: auto; box-sizing: border-box;"><img class="raw-image" style="vertical-align: middle; max-width: 100%; width: 100%; box-sizing: border-box;" data-ratio="0.2594595" data-w="370" _width="100%" data-s="300,640" crossorigin="anonymous" src="http://sys.timesawards.com/ueditor/net/upload/image/6387729800313022665083893.png" title="640.png" alt="640.png"/></section></section><p style="text-wrap: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><section style="text-align: center; font-size: 14px; color: rgb(199, 44, 62); box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">报名时间:2025年3月1日-5月17日</p></section><section style="margin: 10px 0px -12px; position: static; box-sizing: border-box;"><section style="color: rgb(255, 220, 224); box-sizing: border-box;"><p style="text-wrap: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><span style="display: inline-block; box-sizing: border-box;"><em style="box-sizing: border-box;">&nbsp;part</em></span></p></section></section><section style="text-align: left; justify-content: flex-start; display: flex; flex-flow: row; margin: 0px 0px 10px; position: static; box-sizing: border-box;"><section style="display: inline-block; vertical-align: middle; width: auto; min-width: 5%; max-width: 100%; flex: 0 0 auto; height: auto; padding: 0px 7px 0px 0px; align-self: center; box-sizing: border-box;"><section style="text-align: justify; font-size: 24px; color: rgb(199, 44, 62); font-family: PingFangSC-light; box-sizing: border-box;"><p style="text-wrap: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><em style="box-sizing: border-box;">01</em></p></section></section><section style="display: inline-block; vertical-align: middle; width: auto; align-self: center; flex: 0 0 auto; min-width: 5%; max-width: 100%; height: auto; box-sizing: border-box;"><section style="text-align: justify; color: rgb(199, 44, 62); box-sizing: border-box;"><p style="text-wrap: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">创作目的</strong></p></section><section style="text-align: center; margin: 0px; position: static; box-sizing: border-box;"><section style="background-color: rgb(194, 191, 183); height: 1px; box-sizing: border-box;"><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;"></svg></section></section></section></section><section style="margin: -20px 0px 0px; display: inline-block; width: 100%; border: 1px solid rgba(0, 0, 0, 0); padding: 20px; background-color: rgba(0, 0, 0, 0); box-shadow: rgba(0, 0, 0, 0) 0px 0px 0px; position: static; box-sizing: border-box;"><section style="font-size: 14px; line-height: 1.9; width: 100%; box-sizing: border-box;"><p style="text-wrap: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">1、通过产品创新与行销创意,重塑旺旺产品的年轻化形象</p><p style="text-wrap: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">2、激发 Z 世代及年轻家庭的情感共鸣,通过产品升级或创新产品抢占零食市场心智</p><p style="text-wrap: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">3、打造具备社交传播力的产品与内容,实现品牌声量与销量的双增长</p></section></section><section style="margin: 10px 0px -12px; position: static; box-sizing: border-box;"><section style="color: rgb(255, 220, 224); box-sizing: border-box;"><p style="text-wrap: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><span style="display: inline-block; box-sizing: border-box;"><em style="box-sizing: border-box;">&nbsp;part</em></span></p></section></section><section style="text-align: left; justify-content: flex-start; display: flex; flex-flow: row; margin: 0px 0px 10px; position: static; box-sizing: border-box;"><section style="display: inline-block; vertical-align: middle; width: auto; min-width: 5%; max-width: 100%; flex: 0 0 auto; height: auto; padding: 0px 7px 0px 0px; align-self: center; box-sizing: border-box;"><section style="text-align: justify; font-size: 24px; color: rgb(199, 44, 62); font-family: PingFangSC-light; box-sizing: border-box;"><p style="text-wrap: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><em style="box-sizing: border-box;">02</em></p></section></section><section style="display: inline-block; vertical-align: middle; width: auto; align-self: center; flex: 0 0 auto; min-width: 5%; max-width: 100%; height: auto; box-sizing: border-box;"><section style="text-align: justify; color: rgb(199, 44, 62); box-sizing: border-box;"><p style="text-wrap: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">传播/营销目标</strong></p></section><section style="text-align: center; margin: 0px; position: static; box-sizing: border-box;"><section style="background-color: rgb(194, 191, 183); height: 1px; box-sizing: border-box;"><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;"></svg></section></section></section></section><section style="margin: -20px 0px 0px; display: inline-block; width: 100%; border: 1px solid rgba(0, 0, 0, 0); padding: 20px; background-color: rgba(0, 0, 0, 0); box-shadow: rgba(0, 0, 0, 0) 0px 0px 0px; position: static; box-sizing: border-box;"><section style="font-size: 14px; line-height: 1.9; width: 100%; box-sizing: border-box;"><p style="text-wrap: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">1、产品焕新:</strong>通过产品创新、包装创新、口味创新、营销创新,焕新旺旺产品形象。强化品牌与年轻消费者的情感连接,唤<span style="background-color: rgba(1, 0, 0, 0); box-sizing: border-box;">醒怀旧情怀的同时注入潮流基因。</span></p><p style="text-wrap: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">2、市场突围:</strong>在竞争激烈的零食赛道中,以差异化策略吸引 Z 世代及年轻家庭。通过创新体验与内容营销,打造品牌独特的<span style="background-color: rgba(1, 0, 0, 0); box-sizing: border-box;">市场定位。</span></p><p style="text-wrap: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">3、社交裂变:</strong>设计具备“社交属性”的产品与内容,激发用户自发传播。通过 UGC(用户生成内容)与话题营销,实现品<span style="background-color: rgba(1, 0, 0, 0); box-sizing: border-box;">牌声量的指数级增长。</span></p></section></section><section style="margin: 10px 0px -12px; position: static; box-sizing: border-box;"><section style="color: rgb(255, 220, 224); box-sizing: border-box;"><p style="text-wrap: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><span style="display: inline-block; box-sizing: border-box;"><em style="box-sizing: border-box;">&nbsp;part</em></span></p></section></section><section style="text-align: left; justify-content: flex-start; display: flex; flex-flow: row; margin: 0px 0px 10px; position: static; box-sizing: border-box;"><section style="display: inline-block; vertical-align: middle; width: auto; min-width: 5%; max-width: 100%; flex: 0 0 auto; height: auto; padding: 0px 7px 0px 0px; align-self: center; box-sizing: border-box;"><section style="text-align: justify; font-size: 24px; color: rgb(199, 44, 62); font-family: PingFangSC-light; box-sizing: border-box;"><p style="text-wrap: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><em style="box-sizing: border-box;">03</em></p></section></section><section style="display: inline-block; vertical-align: middle; width: auto; align-self: center; flex: 0 0 auto; min-width: 5%; max-width: 100%; height: auto; box-sizing: border-box;"><section style="text-align: justify; color: rgb(199, 44, 62); box-sizing: border-box;"><p style="text-wrap: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">创作要求</strong></p></section><section style="text-align: center; margin: 0px; position: static; box-sizing: border-box;"><section style="background-color: rgb(194, 191, 183); height: 1px; box-sizing: border-box;"><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;"></svg></section></section></section></section><section style="margin: -20px 0px 0px; display: inline-block; width: 100%; border: 1px solid rgba(0, 0, 0, 0); padding: 20px; background-color: rgba(0, 0, 0, 0); box-shadow: rgba(0, 0, 0, 0) 0px 0px 0px; position: static; box-sizing: border-box;"><section style="color: rgb(81, 81, 81); font-size: 14px; line-height: 1.9; width: 100%; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">需进行产品规划,产品规划可从创新产品或产品升级方向进行,包含但不限于全新产品开发、产品包装设计创新、广告传播创<span style="background-color: rgba(1, 0, 0, 0); box-sizing: border-box;">新、产品口味 / 形态创新等。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">• 产品包装设计创新:</strong>设计符合 Z 世代审美的包装,结合潮流元素、环保理念等,提升产品的视觉吸引力。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">• 广告传播创新:</strong>通过短视频、社交媒体、KOL 合作等方式,打造年轻化的广告内容,增强品牌的互动性与传播力。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">• 产品口味 / 形态创新:</strong>推出符合年轻人口味偏好的新品,或对经典产品进行口味升级,增加产品的多样性与新鲜感。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">• 创新产品:</strong>创新不设限,全新创造一份属于你开发的一款新品。</p></section></section><section style="margin: 10px 0px -12px; position: static; box-sizing: border-box;"><section style="color: rgb(255, 220, 224); box-sizing: border-box;"><p style="text-wrap: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><span style="display: inline-block; box-sizing: border-box;"><em style="box-sizing: border-box;">&nbsp;part</em></span></p></section></section><section style="text-align: left; justify-content: flex-start; display: flex; flex-flow: row; margin: 0px 0px 10px; position: static; box-sizing: border-box;"><section style="display: inline-block; vertical-align: middle; width: auto; min-width: 5%; max-width: 100%; flex: 0 0 auto; height: auto; padding: 0px 7px 0px 0px; align-self: center; box-sizing: border-box;"><section style="text-align: justify; font-size: 24px; color: rgb(199, 44, 62); font-family: PingFangSC-light; box-sizing: border-box;"><p style="text-wrap: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><em style="box-sizing: border-box;">04</em></p></section></section><section style="display: inline-block; vertical-align: middle; width: auto; align-self: center; flex: 0 0 auto; min-width: 5%; max-width: 100%; height: auto; box-sizing: border-box;"><section style="text-align: justify; color: rgb(199, 44, 62); box-sizing: border-box;"><p style="text-wrap: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">创作必要要素</strong></p></section><section style="text-align: center; margin: 0px; position: static; box-sizing: border-box;"><section style="background-color: rgb(194, 191, 183); height: 1px; box-sizing: border-box;"><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;"></svg></section></section></section></section><section style="margin: -20px 0px 0px; display: inline-block; width: 100%; border: 1px solid rgba(0, 0, 0, 0); padding: 20px; background-color: rgba(0, 0, 0, 0); box-shadow: rgba(0, 0, 0, 0) 0px 0px 0px; position: static; box-sizing: border-box;"><section style="color: rgb(81, 81, 81); font-size: 14px; line-height: 1.9; width: 100%; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;"><span style="background-color: rgba(1, 0, 0, 0); box-sizing: border-box;">1、市场洞察:</span></strong><span style="background-color: rgba(1, 0, 0, 0); box-sizing: border-box;">需包含对目标人群的行为分析与痛点挖掘 , 结合数据或案例,说明创新方案的背景与机会点。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">2、产品适配性:</strong>创新方案需与旺旺产品或自主创新新品绑定。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">3、可行性落地:</strong>包装设计需考虑生产成本与量产可行性。广告方案需匹配媒介投放预算,并提供具体的执行计划。</p></section></section><section style="margin: 10px 0px -12px; position: static; box-sizing: border-box;"><section style="color: rgb(255, 220, 224); box-sizing: border-box;"><p style="text-wrap: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><span style="display: inline-block; box-sizing: border-box;"><em style="box-sizing: border-box;">&nbsp;part</em></span></p></section></section><section style="text-align: left; justify-content: flex-start; display: flex; flex-flow: row; margin: 0px 0px 10px; position: static; box-sizing: border-box;"><section style="display: inline-block; vertical-align: middle; width: auto; min-width: 5%; max-width: 100%; flex: 0 0 auto; height: auto; padding: 0px 7px 0px 0px; align-self: center; box-sizing: border-box;"><section style="text-align: justify; font-size: 24px; color: rgb(199, 44, 62); font-family: PingFangSC-light; box-sizing: border-box;"><p style="text-wrap: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><em style="box-sizing: border-box;">05</em></p></section></section><section style="display: inline-block; vertical-align: middle; width: auto; align-self: center; flex: 0 0 auto; min-width: 5%; max-width: 100%; height: auto; box-sizing: border-box;"><section style="text-align: justify; color: rgb(199, 44, 62); box-sizing: border-box;"><p style="text-wrap: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">作品规格与提交要求</strong></p></section><section style="text-align: center; margin: 0px; position: static; box-sizing: border-box;"><section style="background-color: rgb(194, 191, 183); height: 1px; box-sizing: border-box;"><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;"></svg></section></section></section></section><section style="margin: -20px 0px 0px; display: inline-block; width: 100%; border: 1px solid rgba(0, 0, 0, 0); padding: 20px; background-color: rgba(0, 0, 0, 0); box-shadow: rgba(0, 0, 0, 0) 0px 0px 0px; position: static; box-sizing: border-box;"><section style="color: rgb(81, 81, 81); font-size: 14px; line-height: 1.9; width: 100%; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><span style="background-color: rgba(1, 0, 0, 0); box-sizing: border-box;">1、PDF 文档(≤ 20 页,不含封面封底)内容需包含:市场洞察、创新方案、可行性分析、预算预估等。格式:A4 规格,横竖一致,</span><span style="background-color: rgba(1, 0, 0, 0); box-sizing: border-box;">文件中不得出现参赛者信息。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">2、路演视频(≤ 8 分钟,MP4 格式)需展示创意亮点、用户场景模拟、数据预估等内容。<span style="background-color: rgba(1, 0, 0, 0); box-sizing: border-box;">视频中可加入动态演示(如包装设计 3D 效果、广告片 Demo)。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">3、动态内容链接:如方案中含 H5 互动页面、短视频 Demo 等,需将录屏提交。</p></section></section><section style="text-align: left; justify-content: flex-start; display: flex; flex-flow: row; margin: 10px 0px; position: static; box-sizing: border-box;"><section style="display: inline-block; width: auto; vertical-align: top; align-self: flex-start; flex: 0 0 auto; min-width: 5%; max-width: 100%; height: auto; padding: 1px 14px; border-style: solid; border-width: 5px; border-color: rgba(0, 0, 0, 0); box-shadow: rgb(255, 220, 224) 5px 5px 0px 0px; background-color: rgb(199, 44, 62); box-sizing: border-box;"><section style="text-align: justify; color: rgb(245, 241, 230); box-sizing: border-box;"><p style="text-wrap: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">创作素材下载</strong></p></section></section></section><section style="text-align: left; justify-content: flex-start; display: flex; flex-flow: row; margin: 10px 0px 0px; width: 100%; align-self: flex-start; border-style: solid; border-width: 1px; border-color: rgb(199, 44, 62); padding: 5px; position: static; box-sizing: border-box;"><section style="justify-content: flex-start; display: flex; flex-flow: row; opacity: 1; width: 100%; position: static; box-sizing: border-box;"><section style="display: inline-block; width: 100%; vertical-align: top; align-self: flex-start; flex: 0 0 auto; background-color: rgb(255, 220, 224); padding: 18px; box-sizing: border-box;"><section style="text-align: justify; font-size: 14px; line-height: 1.9; box-sizing: border-box;"><p style="text-wrap: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">请扫描下方二维码下载创作素材,或至金犊奖官网<a href="http://www.ad-young.com,shouye" style="background-color: rgb(254, 220, 224); color: rgb(199, 44, 62); box-sizing: border-box;">www.ad-young.com</a>,首页-命题创作处下载</p></section><section style="text-align: center; margin-top: 10px; margin-bottom: 10px; line-height: 0; position: static; box-sizing: border-box;"><section style="max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0; border-style: solid; border-width: 5px; border-color: rgb(199, 44, 62); width: 50%; height: auto; box-sizing: border-box;"><img class="raw-image" style="vertical-align: middle; max-width: 100%; width: 100%; box-sizing: border-box;" data-ratio="1" data-w="280" _width="100%" data-s="300,640" crossorigin="anonymous" src="http://sys.timesawards.com/ueditor/net/upload/image/6387729801558504712945831.png" title="旺旺企划案.png" alt="旺旺企划案.png"/></section></section></section></section></section><p style="text-wrap: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><section style="align-items: center; display: flex; margin: 15px 0px; text-align: center; justify-content: center; position: static; box-sizing: border-box;"><section style="display: inline-block; vertical-align: bottom; width: auto; flex: 1 1 0%; height: auto; box-sizing: border-box;"><section style="align-items: center; display: flex; justify-content: center; position: static; box-sizing: border-box;"><section style="display: inline-block; vertical-align: bottom; width: auto; flex: 1 1 auto; border-width: 0px; box-shadow: rgb(0, 0, 0) 0px 0px 0px; box-sizing: border-box;"><section style="margin: 0.5em 0px; position: static; box-sizing: border-box;"><section style="border-top: 1px dashed rgb(62, 62, 62); box-sizing: border-box;"><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;"></svg></section></section></section><section style="display: inline-block; vertical-align: bottom; width: auto; flex: 0 0 auto; box-shadow: rgb(0, 0, 0) 0px 0px 0px; line-height: 0; letter-spacing: 0px; box-sizing: border-box;"><section style="position: static; transform: rotateZ(45deg); -webkit-transform: rotateZ(45deg); -moz-transform: rotateZ(45deg); -o-transform: rotateZ(45deg); box-sizing: border-box;"><section style="position: static; box-sizing: border-box;"><section style="display: inline-block; width: 9px; height: 9px; vertical-align: top; overflow: hidden; background-color: rgb(199, 44, 62); border-width: 1px; border-style: solid; border-color: rgb(62, 62, 62); box-shadow: rgb(255, 255, 255) 1px 1px 0px inset; line-height: 0; letter-spacing: 0px; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section></section></section></section></section></section><section style="display: inline-block; vertical-align: bottom; width: auto; flex: 0 1 auto; padding: 0px 10px; box-sizing: border-box;"><section style="color: rgb(199, 44, 62); font-size: 18px; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">参赛说明</strong></p></section></section><section style="display: inline-block; vertical-align: bottom; width: auto; flex: 1 1 0%; height: auto; box-sizing: border-box;"><section style="align-items: center; display: flex; transform: rotateY(180deg); -webkit-transform: rotateY(180deg); -moz-transform: rotateY(180deg); -o-transform: rotateY(180deg); justify-content: center; position: static; box-sizing: border-box;"><section style="display: inline-block; vertical-align: bottom; width: auto; flex: 1 1 auto; box-shadow: rgb(0, 0, 0) 0px 0px 0px; box-sizing: border-box;"><section style="margin: 0.5em 0px; position: static; box-sizing: border-box;"><section style="border-top: 1px dashed rgb(62, 62, 62); box-sizing: border-box;"><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;"></svg></section></section></section><section style="display: inline-block; vertical-align: bottom; width: auto; flex: 0 0 auto; box-shadow: rgb(0, 0, 0) 0px 0px 0px; line-height: 0; letter-spacing: 0px; box-sizing: border-box;"><section style="position: static; transform: rotateZ(45deg); -webkit-transform: rotateZ(45deg); -moz-transform: rotateZ(45deg); -o-transform: rotateZ(45deg); box-sizing: border-box;"><section style="margin: 0px 0%; position: static; box-sizing: border-box;"><section style="display: inline-block; width: 9px; height: 9px; vertical-align: top; overflow: hidden; background-color: rgb(199, 44, 62); border-width: 1px; border-style: solid; border-color: rgb(62, 62, 62); box-shadow: rgb(255, 255, 255) 1px 1px 0px inset; line-height: 0; letter-spacing: 0px; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section></section></section></section></section></section></section><section style="text-align: left; justify-content: flex-start; margin: 10px 0%; display: flex; flex-flow: row; position: static; box-sizing: border-box;"><section style="display: inline-block; width: auto; vertical-align: top; background-color: rgb(255, 220, 224); min-width: 10%; max-width: 100%; flex: 0 0 auto; height: auto; border-left: 4px solid rgb(199, 44, 62); border-bottom-left-radius: 0px; align-self: flex-start; box-sizing: border-box;"><section style="font-size: 14px; color: rgb(199, 44, 62); padding: 0px 10px; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">参赛资格</strong></p></section></section></section><section style="margin: -20px 0px 0px; display: inline-block; width: 100%; border: 1px solid rgba(0, 0, 0, 0); padding: 20px; background-color: rgba(0, 0, 0, 0); box-shadow: rgba(0, 0, 0, 0) 0px 0px 0px; position: static; box-sizing: border-box;"><section style="color: rgb(81, 81, 81); font-size: 14px; line-height: 1.9; width: 100%; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><span style="background-color: rgba(1, 0, 0, 0); box-sizing: border-box;">· 全球在校大学(研究生、本科生、专科生、高职)、高中(职高、中专、技校)学生、进修生及其他拥有学生证明身份者皆可报名参加。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">· 新锐组,仅限高中(职高、中专、技校)等创作者报名参赛。</p></section></section><section style="text-align: left; justify-content: flex-start; margin: 10px 0%; display: flex; flex-flow: row; position: static; box-sizing: border-box;"><section style="display: inline-block; width: auto; vertical-align: top; background-color: rgb(255, 220, 224); min-width: 10%; max-width: 100%; flex: 0 0 auto; height: auto; border-left: 4px solid rgb(199, 44, 62); border-bottom-left-radius: 0px; align-self: flex-start; box-sizing: border-box;"><section style="font-size: 14px; color: rgb(199, 44, 62); padding: 0px 10px; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">参赛类别</strong></p></section></section></section><section style="margin: -20px 0px 0px; display: inline-block; width: 100%; border: 1px solid rgba(0, 0, 0, 0); padding: 20px; background-color: rgba(0, 0, 0, 0); box-shadow: rgba(0, 0, 0, 0) 0px 0px 0px; position: static; box-sizing: border-box;"><section style="color: rgb(81, 81, 81); font-size: 14px; line-height: 1.9; width: 100%; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;"><span style="background-color: rgba(1, 0, 0, 0); box-sizing: border-box;">一、行销企划案:</span></strong></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">创作内容请参照以上作品规格与提交要求。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">二、跨界合作类:</strong><strong style="background-color: rgba(1, 0, 0, 0); box-sizing: border-box;"><span style="background-color: rgba(0, 0, 0, 0); box-sizing: border-box;">鼓励全球青年交流合作,大会特别设立</span></strong></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">凡参与金犊奖各项策略单的作品,其小组成员如存在跨境、跨校或跨系合作,除按原策略单要求报名参赛外,亦可选择重复报名至跨界合作类。</p></section></section><section style="text-align: left; justify-content: flex-start; margin: 10px 0%; display: flex; flex-flow: row; position: static; box-sizing: border-box;"><section style="display: inline-block; width: auto; vertical-align: top; background-color: rgb(255, 220, 224); min-width: 10%; max-width: 100%; flex: 0 0 auto; height: auto; border-left: 4px solid rgb(199, 44, 62); border-bottom-left-radius: 0px; align-self: flex-start; box-sizing: border-box;"><section style="font-size: 14px; color: rgb(199, 44, 62); padding: 0px 10px; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">报名方式</strong></p></section></section></section><section style="margin: -20px 0px 0px; display: inline-block; width: 100%; border: 1px solid rgba(0, 0, 0, 0); padding: 20px; background-color: rgba(0, 0, 0, 0); box-shadow: rgba(0, 0, 0, 0) 0px 0px 0px; position: static; box-sizing: border-box;"><section style="color: rgb(81, 81, 81); font-size: 14px; line-height: 1.9; width: 100%; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><span style="background-color: rgba(1, 0, 0, 0); box-sizing: border-box;">1、不收取报名费</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><span style="background-color: rgba(1, 0, 0, 0); box-sizing: border-box;">2、报名时间:2025年3月1日-5月17日</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">3、<span style="background-color: rgba(1, 0, 0, 0); box-sizing: border-box;">一律采用在线交件方式,报名网站:</span><a href="http://www.ad-young.com" style="color: rgb(199, 44, 62); box-sizing: border-box;"><span style="box-sizing: border-box;">www.ad-young.com</span></a></p></section></section><section style="text-align: left; justify-content: flex-start; margin: 10px 0%; display: flex; flex-flow: row; position: static; box-sizing: border-box;"><section style="display: inline-block; width: auto; vertical-align: top; background-color: rgb(255, 220, 224); min-width: 10%; max-width: 100%; flex: 0 0 auto; height: auto; border-left: 4px solid rgb(199, 44, 62); border-bottom-left-radius: 0px; align-self: flex-start; box-sizing: border-box;"><section style="font-size: 14px; color: rgb(199, 44, 62); padding: 0px 10px; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">报名规则</strong></p></section></section></section><section style="margin: -20px 0px 0px; display: inline-block; width: 100%; border: 1px solid rgba(0, 0, 0, 0); padding: 20px; background-color: rgba(0, 0, 0, 0); box-shadow: rgba(0, 0, 0, 0) 0px 0px 0px; position: static; box-sizing: border-box;"><section style="color: rgb(81, 81, 81); font-size: 14px; line-height: 1.9; width: 100%; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">1、作品提交前请务必确认相关信息填写无误</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">2、请勿于作品中呈现姓名、学校、作品编号等作者资料相关信息</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">3、若为系列件作品,请按照系列作品分别上传</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">4、所有成员(作者及指导老师)必须官网注册方可报名,每一作品创作团队最多不得超于10人(含),指导教师不得超于5人(含),报名时请务必确认创作者及指导教师顺序,依序填入</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">5、报名后48小时内可进行报名资料修改,请务必确认成员信息,确保无遗漏和错误&nbsp;</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><span style="font-size: 12px; color: rgb(199, 44, 62); box-sizing: border-box;">*若截止报名时间不足48小时,修改时间依截止报名时间为准</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">6、作品提交前请务必检查是否符合主办单位规定,举凡不符规定或作品资料不完整者,将取消资格,恕不另行通知</p></section></section><section style="text-align: left; justify-content: flex-start; margin: 10px 0%; display: flex; flex-flow: row; position: static; box-sizing: border-box;"><section style="display: inline-block; width: auto; vertical-align: top; background-color: rgb(255, 220, 224); min-width: 10%; max-width: 100%; flex: 0 0 auto; height: auto; border-left: 4px solid rgb(199, 44, 62); border-bottom-left-radius: 0px; align-self: flex-start; box-sizing: border-box;"><section style="font-size: 14px; color: rgb(199, 44, 62); padding: 0px 10px; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">奖励办法</strong></p></section></section></section><section style="margin: -20px 0px 0px; display: inline-block; width: 100%; border: 1px solid rgba(0, 0, 0, 0); padding: 20px; background-color: rgba(0, 0, 0, 0); box-shadow: rgba(0, 0, 0, 0) 0px 0px 0px; position: static; box-sizing: border-box;"><section style="color: rgb(81, 81, 81); font-size: 14px; line-height: 1.9; width: 100%; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;"><span style="background-color: rgba(1, 0, 0, 0); box-sizing: border-box;">全球奖:</span></strong><span style="background-color: rgba(1, 0, 0, 0); box-sizing: border-box;">选出以下得奖者:</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">金奖:1 名,荣获奖学金人民币10000元、奖杯一座、奖状一份</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">银奖:1 名,荣获奖学金人民币7000元、奖杯一座、奖状一份</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">铜奖:1 名,荣获奖学金人民币5000元、奖杯一座、奖状一份</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">最佳新锐奖:1名,奖学金人民币3000元、奖杯一座、奖状一份</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">赛区奖:</strong>各赛区分别选出以下得奖者:</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">一等奖:1 名,荣获奖状一份</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">二等奖:3名,荣获奖状一份</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">三等奖:5名,荣获奖状一份</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">新锐奖:2名,荣获奖状一份</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">优秀奖:各主题作品总数15%-25%,荣获奖状一份</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><span style="font-size: 12px; color: rgb(199, 44, 62); box-sizing: border-box;">*赛区奖,可申请加订奖杯</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">跨界合作特别奖:</strong>大会特别奖,由参加跨界合作类作品中选出:</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">跨界合作特别奖:1名,荣获奖学金人民币5000元、奖杯一座、奖状一份</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">佳作奖:5名,荣获奖状一份</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">优秀奖:本类作品总数15%-25%,荣获奖状一份</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><span style="font-size: 12px; color: rgb(199, 44, 62); box-sizing: border-box;">*佳作奖、优秀奖,可申请加订奖杯</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><span style="font-size: 12px; color: rgb(199, 44, 62); box-sizing: border-box;"><br style="box-sizing: border-box;"/></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><span style="color: rgb(199, 44, 62); box-sizing: border-box;">特别说明:</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><span style="color: rgb(199, 44, 62); box-sizing: border-box;">*本奖项属于晋级赛,所有获奖者,将以最高奖项颁发</span></p></section></section><p style="text-wrap: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><section style="margin-top: 10px; margin-bottom: 10px; text-align: left; position: static; box-sizing: border-box;"><section style="display: inline-block; vertical-align: middle; border-right: 2px solid rgb(199, 44, 62); padding-right: 2px; border-top-color: rgb(199, 44, 62); border-bottom-color: rgb(199, 44, 62); border-left-color: rgb(199, 44, 62); box-sizing: border-box;"><section style="border-right: 3px solid rgb(199, 44, 62); padding-right: 3px; border-top-color: rgb(199, 44, 62); border-bottom-color: rgb(199, 44, 62); border-left-color: rgb(199, 44, 62); box-sizing: border-box;"><section style="background-color: rgb(199, 44, 62); padding-left: 5px; padding-right: 5px; font-size: 14px; color: rgb(255, 255, 255); box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">加入互动群</strong></p></section></section></section></section><section style="text-align: center; margin-top: 10px; margin-bottom: 10px; line-height: 0; position: static; box-sizing: border-box;"><section style="max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0; width: 35%; height: auto; box-sizing: border-box;"><img class="raw-image" style="vertical-align: middle; max-width: 100%; width: 100%; box-sizing: border-box;" data-ratio="1.0038023" data-w="526" _width="100%" data-s="300,640" crossorigin="anonymous" src="http://sys.timesawards.com/ueditor/net/upload/image/6387729804362535633881669.png" title="旺旺集团创作奖 (2).png" alt="旺旺集团创作奖 (2).png"/></section></section><section style="text-align: center; font-size: 12px; font-family: PingFangSC-light; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">旺旺集团创作奖互动群</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">打开小红书扫码入群</p></section><p style="text-wrap: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><section style="margin: -20px 0px 0px; position: static; box-sizing: border-box;"><section style="display: inline-block; width: 100%; border: 1px solid rgba(0, 0, 0, 0); padding: 20px; background-color: rgba(0, 0, 0, 0); box-shadow: rgba(0, 0, 0, 0) 0px 0px 0px; box-sizing: border-box;"><section style="color: rgb(81, 81, 81); font-size: 14px; font-family: PingFangSC-light; line-height: 1.9; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><span style="background-color: rgba(1, 0, 0, 0); box-sizing: border-box;">若群满无法加入</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">请关注金犊奖小红书官方账号私信联系组委会进群</p></section><section style="text-align: center; margin-top: 10px; margin-bottom: 10px; line-height: 0; position: static; box-sizing: border-box;"><section style="max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0; width: 40%; height: auto; box-sizing: border-box;"><img class="raw-image" style="vertical-align: middle; max-width: 100%; width: 100%; box-sizing: border-box;" data-ratio="1" data-w="400" _width="100%" data-s="300,640" crossorigin="anonymous" src="http://sys.timesawards.com/ueditor/net/upload/image/6387729805373257285659179.png" title="金犊奖小红书.png" alt="金犊奖小红书.png"/></section></section></section></section><p style="text-align: center; margin: 0px; line-height: 0; position: static; box-sizing: border-box;"><br/></p><p style="margin: 0px; line-height: 0; position: static; box-sizing: border-box;"><br/></p></section><p><br/></p>","S004_WordIntroComplex":"<section style="background-color: rgb(252, 237, 239); box-sizing: border-box; text-align: justify; color: rgb(62, 62, 62);"><section style="max-width: 100%; position: static; box-sizing: border-box;"><section style="line-height: 0; text-align: center; max-width: 100%; position: static; box-sizing: border-box;"><section style="max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0; width: 578px; height: auto; box-sizing: border-box;"><img class="raw-image" data-ratio="0.1212963" data-w="1080" _width="100%" data-s="300,640" crossorigin="anonymous" src="http://sys.timesawards.com/ueditor/net/upload/image/6387729798336953302755050.png" title="时报金犊奖logo2-06.png" alt="时报金犊奖logo2-06.png" style="vertical-align: middle; max-width: 100%; width: 577.995px; box-sizing: border-box;"/></section></section></section><p style="margin-top: 0px; margin-bottom: 0px; text-wrap: wrap; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><section style="text-align: center; margin-top: 10px; margin-bottom: 10px; line-height: 0; position: static; box-sizing: border-box;"><section style="max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0; box-sizing: border-box;"><img class="raw-image" data-ratio="0.5027778" data-w="1080" _width="100%" data-s="300,640" crossorigin="anonymous" src="http://sys.timesawards.com/ueditor/net/upload/image/6387729799406291964189045.jpg" title="旺旺banner-01.jpg" alt="旺旺banner-01.jpg" style="vertical-align: middle; max-width: 100%; width: 1600px; box-sizing: border-box;"/></section></section><section style="line-height: 0.8; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; text-wrap: wrap; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section><section style="text-align: center; font-size: 14px; font-family: PingFangSC-light; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">命题单位:旺旺集团</p></section><section style="text-align: center; margin-top: 10px; margin-bottom: 10px; line-height: 0; position: static; box-sizing: border-box;"><section style="max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0; width: 727.266px; height: auto; box-sizing: border-box;"><img class="raw-image" data-ratio="0.2594595" data-w="370" _width="100%" data-s="300,640" crossorigin="anonymous" src="http://sys.timesawards.com/ueditor/net/upload/image/6387729800313022665083893.png" title="640.png" alt="640.png" style="vertical-align: middle; max-width: 100%; width: 727.266px; box-sizing: border-box;"/></section></section><p style="margin-top: 0px; margin-bottom: 0px; text-wrap: wrap; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><section style="text-align: center; font-size: 14px; color: rgb(199, 44, 62); box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">报名时间:2025年3月1日-5月10日</p></section><section style="margin: 10px 0px -12px; position: static; box-sizing: border-box;"><section style="color: rgb(255, 220, 224); box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; text-wrap: wrap; padding: 0px; box-sizing: border-box;"><span style="display: inline-block; box-sizing: border-box;"><em style="box-sizing: border-box;">&nbsp;part</em></span></p></section></section><section style="text-align: left; justify-content: flex-start; display: flex; flex-flow: row; margin: 0px 0px 10px; position: static; box-sizing: border-box;"><section style="display: inline-block; vertical-align: middle; width: auto; min-width: 5%; max-width: 100%; flex: 0 0 auto; height: auto; padding: 0px 7px 0px 0px; align-self: center; box-sizing: border-box;"><section style="text-align: justify; font-size: 24px; color: rgb(199, 44, 62); font-family: PingFangSC-light; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; text-wrap: wrap; padding: 0px; box-sizing: border-box;"><em style="box-sizing: border-box;">01</em></p></section></section><section style="display: inline-block; vertical-align: middle; width: auto; align-self: center; flex: 0 0 auto; min-width: 5%; max-width: 100%; height: auto; box-sizing: border-box;"><section style="text-align: justify; color: rgb(199, 44, 62); box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; text-wrap: wrap; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">创作目的</strong></p></section><section style="text-align: center; margin: 0px; position: static; box-sizing: border-box;"><section style="background-color: rgb(194, 191, 183); height: 1px; box-sizing: border-box;"><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;"></svg></section></section></section></section><section style="margin: -20px 0px 0px; display: inline-block; width: 1818.18px; border: 1px solid rgba(0, 0, 0, 0); padding: 20px; background-color: rgba(0, 0, 0, 0); box-shadow: rgba(0, 0, 0, 0) 0px 0px 0px; position: static; box-sizing: border-box;"><section style="font-size: 14px; line-height: 1.9; width: 1776.51px; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; text-wrap: wrap; padding: 0px; box-sizing: border-box;">1、通过产品创新与行销创意,重塑旺旺产品的年轻化形象</p><p style="margin-top: 0px; margin-bottom: 0px; text-wrap: wrap; padding: 0px; box-sizing: border-box;">2、激发 Z 世代及年轻家庭的情感共鸣,通过产品升级或创新产品抢占零食市场心智</p><p style="margin-top: 0px; margin-bottom: 0px; text-wrap: wrap; padding: 0px; box-sizing: border-box;">3、打造具备社交传播力的产品与内容,实现品牌声量与销量的双增长</p></section></section><section style="margin: 10px 0px -12px; position: static; box-sizing: border-box;"><section style="color: rgb(255, 220, 224); box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; text-wrap: wrap; padding: 0px; box-sizing: border-box;"><span style="display: inline-block; box-sizing: border-box;"><em style="box-sizing: border-box;">&nbsp;part</em></span></p></section></section><section style="text-align: left; justify-content: flex-start; display: flex; flex-flow: row; margin: 0px 0px 10px; position: static; box-sizing: border-box;"><section style="display: inline-block; vertical-align: middle; width: auto; min-width: 5%; max-width: 100%; flex: 0 0 auto; height: auto; padding: 0px 7px 0px 0px; align-self: center; box-sizing: border-box;"><section style="text-align: justify; font-size: 24px; color: rgb(199, 44, 62); font-family: PingFangSC-light; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; text-wrap: wrap; padding: 0px; box-sizing: border-box;"><em style="box-sizing: border-box;">02</em></p></section></section><section style="display: inline-block; vertical-align: middle; width: auto; align-self: center; flex: 0 0 auto; min-width: 5%; max-width: 100%; height: auto; box-sizing: border-box;"><section style="text-align: justify; color: rgb(199, 44, 62); box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; text-wrap: wrap; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">传播/营销目标</strong></p></section><section style="text-align: center; margin: 0px; position: static; box-sizing: border-box;"><section style="background-color: rgb(194, 191, 183); height: 1px; box-sizing: border-box;"><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;"></svg></section></section></section></section><section style="margin: -20px 0px 0px; display: inline-block; width: 1818.18px; border: 1px solid rgba(0, 0, 0, 0); padding: 20px; background-color: rgba(0, 0, 0, 0); box-shadow: rgba(0, 0, 0, 0) 0px 0px 0px; position: static; box-sizing: border-box;"><section style="font-size: 14px; line-height: 1.9; width: 1776.51px; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; text-wrap: wrap; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">1、产品焕新:</strong>通过产品创新、包装创新、口味创新、营销创新,焕新旺旺产品形象。强化品牌与年轻消费者的情感连接,唤<span style="background-color: rgba(1, 0, 0, 0); box-sizing: border-box;">醒怀旧情怀的同时注入潮流基因。</span></p><p style="margin-top: 0px; margin-bottom: 0px; text-wrap: wrap; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">2、市场突围:</strong>在竞争激烈的零食赛道中,以差异化策略吸引 Z 世代及年轻家庭。通过创新体验与内容营销,打造品牌独特的<span style="background-color: rgba(1, 0, 0, 0); box-sizing: border-box;">市场定位。</span></p><p style="margin-top: 0px; margin-bottom: 0px; text-wrap: wrap; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">3、社交裂变:</strong>设计具备“社交属性”的产品与内容,激发用户自发传播。通过 UGC(用户生成内容)与话题营销,实现品<span style="background-color: rgba(1, 0, 0, 0); box-sizing: border-box;">牌声量的指数级增长。</span></p></section></section><section style="margin: 10px 0px -12px; position: static; box-sizing: border-box;"><section style="color: rgb(255, 220, 224); box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; text-wrap: wrap; padding: 0px; box-sizing: border-box;"><span style="display: inline-block; box-sizing: border-box;"><em style="box-sizing: border-box;">&nbsp;part</em></span></p></section></section><section style="text-align: left; justify-content: flex-start; display: flex; flex-flow: row; margin: 0px 0px 10px; position: static; box-sizing: border-box;"><section style="display: inline-block; vertical-align: middle; width: auto; min-width: 5%; max-width: 100%; flex: 0 0 auto; height: auto; padding: 0px 7px 0px 0px; align-self: center; box-sizing: border-box;"><section style="text-align: justify; font-size: 24px; color: rgb(199, 44, 62); font-family: PingFangSC-light; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; text-wrap: wrap; padding: 0px; box-sizing: border-box;"><em style="box-sizing: border-box;">03</em></p></section></section><section style="display: inline-block; vertical-align: middle; width: auto; align-self: center; flex: 0 0 auto; min-width: 5%; max-width: 100%; height: auto; box-sizing: border-box;"><section style="text-align: justify; color: rgb(199, 44, 62); box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; text-wrap: wrap; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">创作要求</strong></p></section><section style="text-align: center; margin: 0px; position: static; box-sizing: border-box;"><section style="background-color: rgb(194, 191, 183); height: 1px; box-sizing: border-box;"><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;"></svg></section></section></section></section><section style="margin: -20px 0px 0px; display: inline-block; width: 1818.18px; border: 1px solid rgba(0, 0, 0, 0); padding: 20px; background-color: rgba(0, 0, 0, 0); box-shadow: rgba(0, 0, 0, 0) 0px 0px 0px; position: static; box-sizing: border-box;"><section style="color: rgb(81, 81, 81); font-size: 14px; line-height: 1.9; width: 1776.51px; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">需进行产品规划,产品规划可从创新产品或产品升级方向进行,包含但不限于全新产品开发、产品包装设计创新、广告传播创<span style="background-color: rgba(1, 0, 0, 0); box-sizing: border-box;">新、产品口味 / 形态创新等。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">• 产品包装设计创新:</strong>设计符合 Z 世代审美的包装,结合潮流元素、环保理念等,提升产品的视觉吸引力。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">• 广告传播创新:</strong>通过短视频、社交媒体、KOL 合作等方式,打造年轻化的广告内容,增强品牌的互动性与传播力。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">• 产品口味 / 形态创新:</strong>推出符合年轻人口味偏好的新品,或对经典产品进行口味升级,增加产品的多样性与新鲜感。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">• 创新产品:</strong>创新不设限,全新创造一份属于你开发的一款新品。</p></section></section><section style="margin: 10px 0px -12px; position: static; box-sizing: border-box;"><section style="color: rgb(255, 220, 224); box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; text-wrap: wrap; padding: 0px; box-sizing: border-box;"><span style="display: inline-block; box-sizing: border-box;"><em style="box-sizing: border-box;">&nbsp;part</em></span></p></section></section><section style="text-align: left; justify-content: flex-start; display: flex; flex-flow: row; margin: 0px 0px 10px; position: static; box-sizing: border-box;"><section style="display: inline-block; vertical-align: middle; width: auto; min-width: 5%; max-width: 100%; flex: 0 0 auto; height: auto; padding: 0px 7px 0px 0px; align-self: center; box-sizing: border-box;"><section style="text-align: justify; font-size: 24px; color: rgb(199, 44, 62); font-family: PingFangSC-light; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; text-wrap: wrap; padding: 0px; box-sizing: border-box;"><em style="box-sizing: border-box;">04</em></p></section></section><section style="display: inline-block; vertical-align: middle; width: auto; align-self: center; flex: 0 0 auto; min-width: 5%; max-width: 100%; height: auto; box-sizing: border-box;"><section style="text-align: justify; color: rgb(199, 44, 62); box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; text-wrap: wrap; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">创作必要要素</strong></p></section><section style="text-align: center; margin: 0px; position: static; box-sizing: border-box;"><section style="background-color: rgb(194, 191, 183); height: 1px; box-sizing: border-box;"><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;"></svg></section></section></section></section><section style="margin: -20px 0px 0px; display: inline-block; width: 1818.18px; border: 1px solid rgba(0, 0, 0, 0); padding: 20px; background-color: rgba(0, 0, 0, 0); box-shadow: rgba(0, 0, 0, 0) 0px 0px 0px; position: static; box-sizing: border-box;"><section style="color: rgb(81, 81, 81); font-size: 14px; line-height: 1.9; width: 1776.51px; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;"><span style="background-color: rgba(1, 0, 0, 0); box-sizing: border-box;">1、市场洞察:</span></strong><span style="background-color: rgba(1, 0, 0, 0); box-sizing: border-box;">需包含对目标人群的行为分析与痛点挖掘 , 结合数据或案例,说明创新方案的背景与机会点。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">2、产品适配性:</strong>创新方案需与旺旺产品或自主创新新品绑定。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">3、可行性落地:</strong>包装设计需考虑生产成本与量产可行性。广告方案需匹配媒介投放预算,并提供具体的执行计划。</p></section></section><section style="margin: 10px 0px -12px; position: static; box-sizing: border-box;"><section style="color: rgb(255, 220, 224); box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; text-wrap: wrap; padding: 0px; box-sizing: border-box;"><span style="display: inline-block; box-sizing: border-box;"><em style="box-sizing: border-box;">&nbsp;part</em></span></p></section></section><section style="text-align: left; justify-content: flex-start; display: flex; flex-flow: row; margin: 0px 0px 10px; position: static; box-sizing: border-box;"><section style="display: inline-block; vertical-align: middle; width: auto; min-width: 5%; max-width: 100%; flex: 0 0 auto; height: auto; padding: 0px 7px 0px 0px; align-self: center; box-sizing: border-box;"><section style="text-align: justify; font-size: 24px; color: rgb(199, 44, 62); font-family: PingFangSC-light; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; text-wrap: wrap; padding: 0px; box-sizing: border-box;"><em style="box-sizing: border-box;">05</em></p></section></section><section style="display: inline-block; vertical-align: middle; width: auto; align-self: center; flex: 0 0 auto; min-width: 5%; max-width: 100%; height: auto; box-sizing: border-box;"><section style="text-align: justify; color: rgb(199, 44, 62); box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; text-wrap: wrap; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">作品规格与提交要求</strong></p></section><section style="text-align: center; margin: 0px; position: static; box-sizing: border-box;"><section style="background-color: rgb(194, 191, 183); height: 1px; box-sizing: border-box;"><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;"></svg></section></section></section></section><section style="margin: -20px 0px 0px; display: inline-block; width: 1818.18px; border: 1px solid rgba(0, 0, 0, 0); padding: 20px; background-color: rgba(0, 0, 0, 0); box-shadow: rgba(0, 0, 0, 0) 0px 0px 0px; position: static; box-sizing: border-box;"><section style="color: rgb(81, 81, 81); font-size: 14px; line-height: 1.9; width: 1776.51px; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><span style="background-color: rgba(1, 0, 0, 0); box-sizing: border-box;">1、PDF 文档(≤ 20 页,不含封面封底)内容需包含:市场洞察、创新方案、可行性分析、预算预估等。格式:A4 规格,横竖一致,</span><span style="background-color: rgba(1, 0, 0, 0); box-sizing: border-box;">文件中不得出现参赛者信息。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">2、路演视频(≤ 8 分钟,MP4 格式)需展示创意亮点、用户场景模拟、数据预估等内容。<span style="background-color: rgba(1, 0, 0, 0); box-sizing: border-box;">视频中可加入动态演示(如包装设计 3D 效果、广告片 Demo)。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">3、动态内容链接:如方案中含 H5 互动页面、短视频 Demo 等,需将录屏提交。</p></section></section><section style="text-align: left; justify-content: flex-start; display: flex; flex-flow: row; margin: 10px 0px; position: static; box-sizing: border-box;"><section style="display: inline-block; width: auto; vertical-align: top; align-self: flex-start; flex: 0 0 auto; min-width: 5%; max-width: 100%; height: auto; padding: 1px 14px; border-style: solid; border-width: 5px; border-color: rgba(0, 0, 0, 0); box-shadow: rgb(255, 220, 224) 5px 5px 0px 0px; background-color: rgb(199, 44, 62); box-sizing: border-box;"><section style="text-align: justify; color: rgb(245, 241, 230); box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; text-wrap: wrap; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">创作素材下载</strong></p></section></section></section><section style="text-align: left; justify-content: flex-start; display: flex; flex-flow: row; margin: 10px 0px 0px; width: 1818.18px; align-self: flex-start; border-style: solid; border-width: 1px; border-color: rgb(199, 44, 62); padding: 5px; position: static; box-sizing: border-box;"><section style="justify-content: flex-start; display: flex; flex-flow: row; opacity: 1; width: 1806.51px; position: static; box-sizing: border-box;"><section style="display: inline-block; width: 1806.51px; vertical-align: top; align-self: flex-start; flex: 0 0 auto; background-color: rgb(255, 220, 224); padding: 18px; box-sizing: border-box;"><section style="text-align: justify; font-size: 14px; line-height: 1.9; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; text-wrap: wrap; padding: 0px; box-sizing: border-box;">请扫描下方二维码下载创作素材,或至金犊奖官网<a href="http://www.ad-young.com,shouye/" style="background-color: rgb(254, 220, 224); color: rgb(199, 44, 62); box-sizing: border-box;">www.ad-young.com</a>,首页-命题创作处下载</p></section><section style="text-align: center; margin-top: 10px; margin-bottom: 10px; line-height: 0; position: static; box-sizing: border-box;"><section style="max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0; border-style: solid; border-width: 5px; border-color: rgb(199, 44, 62); width: 885.26px; height: auto; box-sizing: border-box;"><img class="raw-image" data-ratio="1" data-w="280" _width="100%" data-s="300,640" crossorigin="anonymous" src="http://sys.timesawards.com/ueditor/net/upload/image/6387729801558504712945831.png" title="旺旺企划案.png" alt="旺旺企划案.png" style="vertical-align: middle; max-width: 100%; width: 875.26px; box-sizing: border-box;"/></section></section></section></section></section><p style="margin-top: 0px; margin-bottom: 0px; text-wrap: wrap; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><section style="align-items: center; display: flex; margin: 15px 0px; text-align: center; justify-content: center; position: static; box-sizing: border-box;"><section style="display: inline-block; vertical-align: bottom; width: auto; flex: 1 1 0%; height: auto; box-sizing: border-box;"><section style="align-items: center; display: flex; justify-content: center; position: static; box-sizing: border-box;"><section style="display: inline-block; vertical-align: bottom; width: auto; flex: 1 1 auto; border-width: 0px; box-shadow: rgb(0, 0, 0) 0px 0px 0px; box-sizing: border-box;"><section style="margin: 0.5em 0px; position: static; box-sizing: border-box;"><section style="border-top: 1px dashed rgb(62, 62, 62); box-sizing: border-box;"><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;"></svg></section></section></section><section style="display: inline-block; vertical-align: bottom; width: auto; flex: 0 0 auto; box-shadow: rgb(0, 0, 0) 0px 0px 0px; line-height: 0; letter-spacing: 0px; box-sizing: border-box;"><section style="position: static; transform: rotateZ(45deg); box-sizing: border-box;"><section style="position: static; box-sizing: border-box;"><section style="display: inline-block; width: 9px; height: 9px; vertical-align: top; overflow: hidden; background-color: rgb(199, 44, 62); border-width: 1px; border-style: solid; border-color: rgb(62, 62, 62); box-shadow: rgb(255, 255, 255) 1px 1px 0px inset; line-height: 0; letter-spacing: 0px; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section></section></section></section></section></section><section style="display: inline-block; vertical-align: bottom; width: auto; flex: 0 1 auto; padding: 0px 10px; box-sizing: border-box;"><section style="color: rgb(199, 44, 62); font-size: 18px; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">参赛说明</strong></p></section></section><section style="display: inline-block; vertical-align: bottom; width: auto; flex: 1 1 0%; height: auto; box-sizing: border-box;"><section style="align-items: center; display: flex; transform: rotateY(180deg); justify-content: center; position: static; box-sizing: border-box;"><section style="display: inline-block; vertical-align: bottom; width: auto; flex: 1 1 auto; box-shadow: rgb(0, 0, 0) 0px 0px 0px; box-sizing: border-box;"><section style="margin: 0.5em 0px; position: static; box-sizing: border-box;"><section style="border-top: 1px dashed rgb(62, 62, 62); box-sizing: border-box;"><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;"></svg></section></section></section><section style="display: inline-block; vertical-align: bottom; width: auto; flex: 0 0 auto; box-shadow: rgb(0, 0, 0) 0px 0px 0px; line-height: 0; letter-spacing: 0px; box-sizing: border-box;"><section style="position: static; transform: rotateZ(45deg); box-sizing: border-box;"><section style="margin: 0px; position: static; box-sizing: border-box;"><section style="display: inline-block; width: 9px; height: 9px; vertical-align: top; overflow: hidden; background-color: rgb(199, 44, 62); border-width: 1px; border-style: solid; border-color: rgb(62, 62, 62); box-shadow: rgb(255, 255, 255) 1px 1px 0px inset; line-height: 0; letter-spacing: 0px; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section></section></section></section></section></section></section><section style="text-align: left; justify-content: flex-start; margin: 10px 0px; display: flex; flex-flow: row; position: static; box-sizing: border-box;"><section style="display: inline-block; width: auto; vertical-align: top; background-color: rgb(255, 220, 224); min-width: 10%; max-width: 100%; flex: 0 0 auto; height: auto; border-left: 4px solid rgb(199, 44, 62); border-bottom-left-radius: 0px; align-self: flex-start; box-sizing: border-box;"><section style="font-size: 14px; color: rgb(199, 44, 62); padding: 0px 10px; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">参赛资格</strong></p></section></section></section><section style="margin: -20px 0px 0px; display: inline-block; width: 1818.18px; border: 1px solid rgba(0, 0, 0, 0); padding: 20px; background-color: rgba(0, 0, 0, 0); box-shadow: rgba(0, 0, 0, 0) 0px 0px 0px; position: static; box-sizing: border-box;"><section style="color: rgb(81, 81, 81); font-size: 14px; line-height: 1.9; width: 1776.51px; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><span style="background-color: rgba(1, 0, 0, 0); box-sizing: border-box;">· 全球在校大学(研究生、本科生、专科生、高职)、高中(职高、中专、技校)学生、进修生及其他拥有学生证明身份者皆可报名参加。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">· 新锐组,仅限高中(职高、中专、技校)等创作者报名参赛。</p></section></section><section style="text-align: left; justify-content: flex-start; margin: 10px 0px; display: flex; flex-flow: row; position: static; box-sizing: border-box;"><section style="display: inline-block; width: auto; vertical-align: top; background-color: rgb(255, 220, 224); min-width: 10%; max-width: 100%; flex: 0 0 auto; height: auto; border-left: 4px solid rgb(199, 44, 62); border-bottom-left-radius: 0px; align-self: flex-start; box-sizing: border-box;"><section style="font-size: 14px; color: rgb(199, 44, 62); padding: 0px 10px; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">参赛类别</strong></p></section></section></section><section style="margin: -20px 0px 0px; display: inline-block; width: 1818.18px; border: 1px solid rgba(0, 0, 0, 0); padding: 20px; background-color: rgba(0, 0, 0, 0); box-shadow: rgba(0, 0, 0, 0) 0px 0px 0px; position: static; box-sizing: border-box;"><section style="color: rgb(81, 81, 81); font-size: 14px; line-height: 1.9; width: 1776.51px; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;"><span style="background-color: rgba(1, 0, 0, 0); box-sizing: border-box;">一、行销企划案:</span></strong></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">创作内容请参照以上作品规格与提交要求。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">二、跨界合作类:</strong><strong style="background-color: rgba(1, 0, 0, 0); box-sizing: border-box;"><span style="background-color: rgba(0, 0, 0, 0); box-sizing: border-box;">鼓励全球青年交流合作,大会特别设立</span></strong></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">凡参与金犊奖各项策略单的作品,其小组成员如存在跨境、跨校或跨系合作,除按原策略单要求报名参赛外,亦可选择重复报名至跨界合作类。</p></section></section><section style="text-align: left; justify-content: flex-start; margin: 10px 0px; display: flex; flex-flow: row; position: static; box-sizing: border-box;"><section style="display: inline-block; width: auto; vertical-align: top; background-color: rgb(255, 220, 224); min-width: 10%; max-width: 100%; flex: 0 0 auto; height: auto; border-left: 4px solid rgb(199, 44, 62); border-bottom-left-radius: 0px; align-self: flex-start; box-sizing: border-box;"><section style="font-size: 14px; color: rgb(199, 44, 62); padding: 0px 10px; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">报名方式</strong></p></section></section></section><section style="margin: -20px 0px 0px; display: inline-block; width: 1818.18px; border: 1px solid rgba(0, 0, 0, 0); padding: 20px; background-color: rgba(0, 0, 0, 0); box-shadow: rgba(0, 0, 0, 0) 0px 0px 0px; position: static; box-sizing: border-box;"><section style="color: rgb(81, 81, 81); font-size: 14px; line-height: 1.9; width: 1776.51px; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><span style="background-color: rgba(1, 0, 0, 0); box-sizing: border-box;">1、不收取报名费</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><span style="background-color: rgba(1, 0, 0, 0); box-sizing: border-box;">2、报名时间:2025年3月1日-5月10日</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">3、<span style="background-color: rgba(1, 0, 0, 0); box-sizing: border-box;">一律采用在线交件方式,报名网站:</span><a href="http://www.ad-young.com/" style="color: rgb(199, 44, 62); box-sizing: border-box;"><span style="box-sizing: border-box;">www.ad-young.com</span></a></p></section></section><section style="text-align: left; justify-content: flex-start; margin: 10px 0px; display: flex; flex-flow: row; position: static; box-sizing: border-box;"><section style="display: inline-block; width: auto; vertical-align: top; background-color: rgb(255, 220, 224); min-width: 10%; max-width: 100%; flex: 0 0 auto; height: auto; border-left: 4px solid rgb(199, 44, 62); border-bottom-left-radius: 0px; align-self: flex-start; box-sizing: border-box;"><section style="font-size: 14px; color: rgb(199, 44, 62); padding: 0px 10px; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">报名规则</strong></p></section></section></section><section style="margin: -20px 0px 0px; display: inline-block; width: 1818.18px; border: 1px solid rgba(0, 0, 0, 0); padding: 20px; background-color: rgba(0, 0, 0, 0); box-shadow: rgba(0, 0, 0, 0) 0px 0px 0px; position: static; box-sizing: border-box;"><section style="color: rgb(81, 81, 81); font-size: 14px; line-height: 1.9; width: 1776.51px; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">1、作品提交前请务必确认相关信息填写无误</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">2、请勿于作品中呈现姓名、学校、作品编号等作者资料相关信息</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">3、若为系列件作品,请按照系列作品分别上传</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">4、所有成员(作者及指导老师)必须官网注册方可报名,每一作品创作团队最多不得超于10人(含),指导教师不得超于5人(含),报名时请务必确认创作者及指导教师顺序,依序填入</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">5、报名后48小时内可进行报名资料修改,请务必确认成员信息,确保无遗漏和错误&nbsp;</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><span style="font-size: 12px; color: rgb(199, 44, 62); box-sizing: border-box;">*若截止报名时间不足48小时,修改时间依截止报名时间为准</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">6、作品提交前请务必检查是否符合主办单位规定,举凡不符规定或作品资料不完整者,将取消资格,恕不另行通知</p></section></section><section style="text-align: left; justify-content: flex-start; margin: 10px 0px; display: flex; flex-flow: row; position: static; box-sizing: border-box;"><section style="display: inline-block; width: auto; vertical-align: top; background-color: rgb(255, 220, 224); min-width: 10%; max-width: 100%; flex: 0 0 auto; height: auto; border-left: 4px solid rgb(199, 44, 62); border-bottom-left-radius: 0px; align-self: flex-start; box-sizing: border-box;"><section style="font-size: 14px; color: rgb(199, 44, 62); padding: 0px 10px; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">奖励办法</strong></p></section></section></section><section style="margin: -20px 0px 0px; display: inline-block; width: 1818.18px; border: 1px solid rgba(0, 0, 0, 0); padding: 20px; background-color: rgba(0, 0, 0, 0); box-shadow: rgba(0, 0, 0, 0) 0px 0px 0px; position: static; box-sizing: border-box;"><section style="color: rgb(81, 81, 81); font-size: 14px; line-height: 1.9; width: 1776.51px; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;"><span style="background-color: rgba(1, 0, 0, 0); box-sizing: border-box;">全球奖:</span></strong><span style="background-color: rgba(1, 0, 0, 0); box-sizing: border-box;">选出以下得奖者:</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">金奖:1 名,荣获奖学金人民币10000元、奖杯一座、奖状一份</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">银奖:1 名,荣获奖学金人民币7000元、奖杯一座、奖状一份</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">铜奖:1 名,荣获奖学金人民币5000元、奖杯一座、奖状一份</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">最佳新锐奖:1名,奖学金人民币3000元、奖杯一座、奖状一份</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">赛区奖:</strong>各赛区分别选出以下得奖者:</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">一等奖:1 名,荣获奖状一份</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">二等奖:3名,荣获奖状一份</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">三等奖:5名,荣获奖状一份</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">新锐奖:2名,荣获奖状一份</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">优秀奖:各主题作品总数15%-25%,荣获奖状一份</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><span style="font-size: 12px; color: rgb(199, 44, 62); box-sizing: border-box;">*赛区奖,可申请加订奖杯</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">跨界合作特别奖:</strong>大会特别奖,由参加跨界合作类作品中选出:</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">跨界合作特别奖:1名,荣获奖学金人民币5000元、奖杯一座、奖状一份</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">佳作奖:5名,荣获奖状一份</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">优秀奖:本类作品总数15%-25%,荣获奖状一份</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><span style="font-size: 12px; color: rgb(199, 44, 62); box-sizing: border-box;">*佳作奖、优秀奖,可申请加订奖杯</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><span style="font-size: 12px; color: rgb(199, 44, 62); box-sizing: border-box;"><br style="box-sizing: border-box;"/></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><span style="color: rgb(199, 44, 62); box-sizing: border-box;">特别说明:</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><span style="color: rgb(199, 44, 62); box-sizing: border-box;">*本奖项属于晋级赛,所有获奖者,将以最高奖项颁发</span></p></section></section><p style="margin-top: 0px; margin-bottom: 0px; text-wrap: wrap; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><section style="margin-top: 10px; margin-bottom: 10px; text-align: left; position: static; box-sizing: border-box;"><section style="display: inline-block; vertical-align: middle; border-right: 2px solid rgb(199, 44, 62); padding-right: 2px; border-top-color: rgb(199, 44, 62); border-bottom-color: rgb(199, 44, 62); border-left-color: rgb(199, 44, 62); box-sizing: border-box;"><section style="border-right: 3px solid rgb(199, 44, 62); padding-right: 3px; border-top-color: rgb(199, 44, 62); border-bottom-color: rgb(199, 44, 62); border-left-color: rgb(199, 44, 62); box-sizing: border-box;"><section style="background-color: rgb(199, 44, 62); padding-left: 5px; padding-right: 5px; font-size: 14px; color: rgb(255, 255, 255); box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">加入互动群</strong></p></section></section></section></section><section style="text-align: center; margin-top: 10px; margin-bottom: 10px; line-height: 0; position: static; box-sizing: border-box;"><section style="max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0; width: 636.354px; height: auto; box-sizing: border-box;"><img class="raw-image" data-ratio="1.0038023" data-w="526" _width="100%" data-s="300,640" crossorigin="anonymous" src="http://sys.timesawards.com/ueditor/net/upload/image/6387729804362535633881669.png" title="旺旺集团创作奖 (2).png" alt="旺旺集团创作奖 (2).png" style="vertical-align: middle; max-width: 100%; width: 636.354px; box-sizing: border-box;"/></section></section><section style="text-align: center; font-size: 12px; font-family: PingFangSC-light; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">旺旺集团创作奖互动群</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">打开小红书扫码入群</p></section><p style="margin-top: 0px; margin-bottom: 0px; text-wrap: wrap; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><section style="margin: -20px 0px 0px; position: static; box-sizing: border-box;"><section style="display: inline-block; width: 1818.18px; border: 1px solid rgba(0, 0, 0, 0); padding: 20px; background-color: rgba(0, 0, 0, 0); box-shadow: rgba(0, 0, 0, 0) 0px 0px 0px; box-sizing: border-box;"><section style="color: rgb(81, 81, 81); font-size: 14px; font-family: PingFangSC-light; line-height: 1.9; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><span style="background-color: rgba(1, 0, 0, 0); box-sizing: border-box;">若群满无法加入</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">请关注金犊奖小红书官方账号私信联系组委会进群</p></section><section style="text-align: center; margin-top: 10px; margin-bottom: 10px; line-height: 0; position: static; box-sizing: border-box;"><section style="max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0; width: 710.599px; height: auto; box-sizing: border-box;"><img class="raw-image" data-ratio="1" data-w="400" _width="100%" data-s="300,640" crossorigin="anonymous" src="http://sys.timesawards.com/ueditor/net/upload/image/6387729805373257285659179.png" title="金犊奖小红书.png" alt="金犊奖小红书.png" style="vertical-align: middle; 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