[{"RowNum":2,"TopicCode":"ac8ce6dc-4b45-4d28-8a52-021ffa78692a","S004_TopicCode":"ac8ce6dc-4b45-4d28-8a52-021ffa78692a","S004_TopicName":"豆力脆品牌形象广告设计奖","S004_TopicNameComplex":"豆力脆品牌形象廣告設計獎","S004_TopicNameEN":"Brand Image Design Award of Douli Crisp","S004_TopicClass":"0","S004_EnterpriseCode":"5e615ed9-1e4a-4414-86be-60bdfb6f7fd6","S004_Pic":"/upload/image/f2b3c696-28f8-4629-8d8b-53f8bbd9290d.jpg","S004_VideoIntro":"","S004_WordIntro":"&lt;p style=&quot;margin-top: 0px; margin-bottom: 0px; white-space: normal; padding: 0px; background-color: rgb(255, 255, 255); font-family: &amp;quot;Times New Roman&amp;quot;, serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 14px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);&quot;&gt;平面、影片、动画、网络互动、环境媒体、广播、技术类&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;white-space: normal; padding: 0px; font-family: arial, &amp;quot;Microsoft yahei&amp;quot;; background-color: rgb(255, 255, 255); line-height: 1.75em;&quot;&gt;&lt;span style=&quot;color: rgb(89, 89, 89);&quot;&gt;&lt;span style=&quot;font-size: 14px;&quot;&gt;命题单位：龙王食品&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;white-space: normal; padding: 0px; font-family: arial, &amp;quot;Microsoft yahei&amp;quot;; background-color: rgb(255, 255, 255); line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: sans-serif; font-size: 14px;&quot;&gt;&lt;br/&gt;&lt;/span&gt;&lt;/p&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; padding: 4px 15px; margin: 0px 0px 15px; font-size: 18px; box-sizing: border-box; color: rgb(88, 88, 92); letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png&quot; width=&quot;24&quot; alt=&quot;6371909404234067936254272.png&quot; style=&quot;vertical-align: middle; border: 0px; max-width: 100%; box-sizing: border-box; height: auto; margin-right: 10px;&quot;/&gt;创作主题&lt;span style=&quot;box-sizing: border-box; display: inline-block; vertical-align: middle; font-family: arial, helvetica, sans-serif;&quot;&gt;：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; padding: 10px 20px; margin: 0px 0px 20px; font-family: arial, &amp;quot;Microsoft yahei&amp;quot;; background: rgb(255, 255, 255); box-sizing: border-box; border-left: 2px solid rgb(162, 122, 64);&quot;&gt;&lt;p style=&quot;margin-top: 0px; margin-bottom: 0px; padding: 0px; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;padding: 0px; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif; font-size: 16px;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;color: rgb(63, 63, 63);&quot;&gt;豆力脆-大豆脆片「南腔北调，味逗四方」&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; padding: 4px 15px; margin: 0px 0px 15px; font-size: 18px; box-sizing: border-box; color: rgb(88, 88, 92); letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png&quot; width=&quot;24&quot; alt=&quot;6371909404232503443025027.png&quot; style=&quot;vertical-align: middle; border: 0px; max-width: 100%; box-sizing: border-box; height: auto; margin-right: 10px;&quot;/&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif; box-sizing: border-box; display: inline-block; vertical-align: middle;&quot;&gt;传播/营销目的：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; padding: 10px 20px; margin: 0px 0px 20px; font-family: arial, &amp;quot;Microsoft yahei&amp;quot;; background: rgb(255, 255, 255); box-sizing: border-box; border-left: 2px solid rgb(162, 122, 64);&quot;&gt;&lt;p style=&quot;margin-top: 0px; margin-bottom: 0px; padding: 0px; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;color: rgb(63, 63, 63);&quot;&gt;1、与年轻人共创豆力脆品牌形象；&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;color: rgb(63, 63, 63);&quot;&gt;2、让消费者了解并认知豆力脆大豆脆片产品；&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;color: rgb(63, 63, 63);&quot;&gt;3、吸引消费者积极尝试、反馈；&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;color: rgb(63, 63, 63);&quot;&gt;4、以通过创意设计，加深消费者对品牌的印象，帮助品牌情感传播和记忆加深。&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; padding: 4px 15px; margin: 0px 0px 15px; font-size: 18px; box-sizing: border-box; color: rgb(88, 88, 92); letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png&quot; width=&quot;24&quot; alt=&quot;6371909404232503443025027.png&quot; style=&quot;vertical-align: middle; border: 0px; max-width: 100%; box-sizing: border-box; height: auto; margin-right: 10px;&quot;/&gt;品牌介绍&lt;span style=&quot;box-sizing: border-box; display: inline-block; vertical-align: middle; font-family: arial, helvetica, sans-serif;&quot;&gt;：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; padding: 10px 20px; margin: 0px 0px 20px; font-family: arial, &amp;quot;Microsoft yahei&amp;quot;; background: rgb(255, 255, 255); box-sizing: border-box; border-left: 2px solid rgb(162, 122, 64);&quot;&gt;&lt;p style=&quot;padding: 0px; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: initial;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;color: rgb(63, 63, 63);&quot;&gt;豆力脆品牌是龙王食品旗下的子品牌，承载着龙王食品对豆类食品的热爱和探索，也是龙王食品自主研发的子品牌。豆力脆本着好玩、有趣的理念，再加上五湖四海、天南地北的各种地域口味，豆力脆可以说环绕“逗趣十足”的宗旨，让用户成为产品的策略者，与用户共创品牌！&amp;nbsp;&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; padding: 4px 15px; margin: 0px 0px 15px; font-size: 18px; box-sizing: border-box; color: rgb(88, 88, 92); letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png&quot; width=&quot;24&quot; alt=&quot;6371909404232503443025027.png&quot; style=&quot;vertical-align: middle; border: 0px; max-width: 100%; box-sizing: border-box; height: auto; margin-right: 10px;&quot;/&gt;产品介绍&lt;span style=&quot;font-family: arial, helvetica, sans-serif; box-sizing: border-box; display: inline-block; vertical-align: middle;&quot;&gt;：&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; padding: 10px 20px; margin: 0px 0px 20px; font-family: arial, &amp;quot;Microsoft yahei&amp;quot;; background: rgb(255, 255, 255); box-sizing: border-box; border-left: 2px solid rgb(162, 122, 64);&quot;&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;color: rgb(63, 63, 63);&quot;&gt;豆力脆大豆脆片基于非转基因大豆之上，研发出了富含植物大豆蛋白的膨化休闲零食，而此类型的休闲零食基本辐射全国，几乎家家都会买，青年群体是消费休闲零食的主力人群，他们易于接受和尝试新事物，所以在味型上也不拘泥于传统，以地域口味为主导，打造出富有地域文化的口味。从选料就开始不一样，赋予口味文化，使得豆力脆大豆脆片别有风味。&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;strong style=&quot;font-size: initial;&quot;&gt;&lt;span style=&quot;color: rgb(63, 63, 63);&quot;&gt;品牌名称：&lt;/span&gt;&lt;/strong&gt;&lt;span style=&quot;font-size: initial; color: rgb(63, 63, 63);&quot;&gt;豆力脆&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;strong&gt;&lt;span style=&quot;color: rgb(63, 63, 63);&quot;&gt;产品品类：&lt;/span&gt;&lt;/strong&gt;&lt;span style=&quot;color: rgb(63, 63, 63);&quot;&gt;大豆脆片&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;strong&gt;&lt;span style=&quot;color: rgb(63, 63, 63);&quot;&gt;品牌Slogan：&lt;/span&gt;&lt;/strong&gt;&lt;span style=&quot;color: rgb(63, 63, 63);&quot;&gt;Do Funny&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;strong&gt;&lt;span style=&quot;color: rgb(63, 63, 63);&quot;&gt;品牌Slogan解读：&lt;/span&gt;&lt;/strong&gt;&lt;span style=&quot;color: rgb(63, 63, 63);&quot;&gt;做有趣的···&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;strong&gt;&lt;span style=&quot;color: rgb(63, 63, 63);&quot;&gt;产品Slogan：&lt;/span&gt;&lt;/strong&gt;&lt;span style=&quot;color: rgb(63, 63, 63);&quot;&gt;片片轻脆 口口逗味&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;strong&gt;&lt;span style=&quot;color: rgb(63, 63, 63);&quot;&gt;产品Slogan解读：&lt;/span&gt;&lt;/strong&gt;&lt;span style=&quot;color: rgb(63, 63, 63);&quot;&gt;轻盈乐食，无负担；百变口味，都有趣。&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; padding: 4px 15px; margin: 0px 0px 15px; font-size: 18px; box-sizing: border-box; color: rgb(88, 88, 92); letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png&quot; width=&quot;24&quot; alt=&quot;6371909404232503443025027.png&quot; style=&quot;vertical-align: middle; border: 0px; max-width: 100%; box-sizing: border-box; height: auto; margin-right: 10px;&quot;/&gt;品牌文化&lt;span style=&quot;box-sizing: border-box; display: inline-block; vertical-align: middle; font-family: arial, helvetica, sans-serif;&quot;&gt;：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; padding: 10px 20px; margin: 0px 0px 20px; font-family: arial, &amp;quot;Microsoft yahei&amp;quot;; background: rgb(255, 255, 255); box-sizing: border-box; border-left: 2px solid rgb(162, 122, 64);&quot;&gt;&lt;p style=&quot;margin-top: 0px; margin-bottom: 0px; padding: 0px; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;color: rgb(63, 63, 63);&quot;&gt;豆力脆以地域口味为基础，在丰富了产品内涵的同时，也增加了品牌的趣味，增加了沟通的话题。&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; padding: 4px 15px; margin: 0px 0px 15px; font-size: 18px; box-sizing: border-box; color: rgb(88, 88, 92); letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png&quot; width=&quot;24&quot; alt=&quot;6371909404234067936254272.png&quot; style=&quot;vertical-align: middle; border: 0px; max-width: 100%; box-sizing: border-box; height: auto; margin-right: 10px;&quot;/&gt;核心价值&lt;span style=&quot;box-sizing: border-box; display: inline-block; vertical-align: middle; font-family: arial, helvetica, sans-serif;&quot;&gt;：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; padding: 10px 20px; margin: 0px 0px 20px; font-family: arial, &amp;quot;Microsoft yahei&amp;quot;; background: rgb(255, 255, 255); box-sizing: border-box; border-left: 2px solid rgb(162, 122, 64);&quot;&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;/span&gt;&lt;span style=&quot;color: rgb(89, 89, 89);&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;color: rgb(63, 63, 63);&quot;&gt;在休闲零食、膨化食品类目中豆力脆的高蛋白含量是产品突围的核心差异化，是消费驱动力。&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; padding: 4px 15px; margin: 0px 0px 15px; font-size: 18px; box-sizing: border-box; color: rgb(88, 88, 92); letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png&quot; width=&quot;24&quot; alt=&quot;6371909404232503443025027.png&quot; style=&quot;vertical-align: middle; border: 0px; max-width: 100%; box-sizing: border-box; height: auto; margin-right: 10px;&quot;/&gt;传播对象&lt;span style=&quot;box-sizing: border-box; display: inline-block; vertical-align: middle; font-family: arial, helvetica, sans-serif;&quot;&gt;：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; padding: 10px 20px; margin: 0px 0px 20px; font-family: arial, &amp;quot;Microsoft yahei&amp;quot;; background: rgb(255, 255, 255); box-sizing: border-box; border-left: 2px solid rgb(162, 122, 64);&quot;&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;color: rgb(63, 63, 63);&quot;&gt;1、15-24岁充满活力，对未知充满好奇，敢于挑战的青年群体。&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;color: rgb(63, 63, 63);&quot;&gt;2、25-35岁渴望健康品质生活的千禧一代。&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; padding: 4px 15px; margin: 0px 0px 15px; font-size: 18px; box-sizing: border-box; color: rgb(88, 88, 92); letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png&quot; width=&quot;24&quot; alt=&quot;6371909404232503443025027.png&quot; style=&quot;vertical-align: middle; border: 0px; max-width: 100%; box-sizing: border-box; height: auto; margin-right: 10px;&quot;/&gt;设计调性&lt;span style=&quot;box-sizing: border-box; display: inline-block; vertical-align: middle; font-family: arial, helvetica, sans-serif;&quot;&gt;：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; padding: 10px 20px; margin: 0px 0px 20px; font-family: arial, &amp;quot;Microsoft yahei&amp;quot;; background: rgb(255, 255, 255); box-sizing: border-box; border-left: 2px solid rgb(162, 122, 64);&quot;&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;color: rgb(63, 63, 63);&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;color: rgb(63, 63, 63);&quot;&gt;休闲、有趣、活力、时尚、健康、愉悦、享受、上进。&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; padding: 4px 15px; margin: 0px 0px 15px; font-size: 18px; box-sizing: border-box; color: rgb(88, 88, 92); letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png&quot; width=&quot;24&quot; alt=&quot;6371909404232503443025027.png&quot; style=&quot;vertical-align: middle; border: 0px; max-width: 100%; box-sizing: border-box; height: auto; margin-right: 10px;&quot;/&gt;使用场合及规范&lt;span style=&quot;box-sizing: border-box; display: inline-block; vertical-align: middle; font-family: arial, helvetica, sans-serif;&quot;&gt;：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; padding: 10px 20px; margin: 0px 0px 20px; font-family: arial, &amp;quot;Microsoft yahei&amp;quot;; background: rgb(255, 255, 255); box-sizing: border-box; border-left: 2px solid rgb(162, 122, 64);&quot;&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;color: rgb(63, 63, 63);&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;color: rgb(63, 63, 63);&quot;&gt;不限，创意第一（符合国家法规及原则）&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; padding: 4px 15px; margin: 0px 0px 15px; font-size: 18px; box-sizing: border-box; color: rgb(88, 88, 92); letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png&quot; width=&quot;24&quot; alt=&quot;6371909404232503443025027.png&quot; style=&quot;vertical-align: middle; border: 0px; max-width: 100%; box-sizing: border-box; height: auto; margin-right: 10px;&quot;/&gt;建议列入事项&lt;span style=&quot;box-sizing: border-box; display: inline-block; vertical-align: middle; font-family: arial, helvetica, sans-serif;&quot;&gt;：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; padding: 10px 20px; margin: 0px 0px 20px; font-family: arial, &amp;quot;Microsoft yahei&amp;quot;; background: rgb(255, 255, 255); box-sizing: border-box; border-left: 2px solid rgb(162, 122, 64);&quot;&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;color: rgb(63, 63, 63);&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;color: rgb(63, 63, 63);&quot;&gt;豆力脆logo，大豆脆片（产品名称）&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; padding: 4px 15px; margin: 0px 0px 15px; font-size: 18px; box-sizing: border-box; color: rgb(88, 88, 92); letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png&quot; width=&quot;24&quot; alt=&quot;6371909404232503443025027.png&quot; style=&quot;vertical-align: middle; border: 0px; max-width: 100%; box-sizing: border-box; height: auto; margin-right: 10px;&quot;/&gt;产品详情链接&lt;span style=&quot;box-sizing: border-box; display: inline-block; vertical-align: middle; font-family: arial, helvetica, sans-serif;&quot;&gt;：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; padding: 10px 20px; margin: 0px 0px 20px; font-family: arial, &amp;quot;Microsoft yahei&amp;quot;; background: rgb(255, 255, 255); box-sizing: border-box; border-left: 2px solid rgb(162, 122, 64);&quot;&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;color: rgb(63, 63, 63);&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;color: rgb(63, 63, 63);&quot;&gt;https://doulicui.tmall.com/&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; padding: 4px 15px; margin: 0px 0px 15px; font-size: 18px; box-sizing: border-box; color: rgb(88, 88, 92); letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png&quot; width=&quot;24&quot; alt=&quot;6371909404232503443025027.png&quot; style=&quot;vertical-align: middle; border: 0px; max-width: 100%; box-sizing: border-box; height: auto; margin-right: 10px;&quot;/&gt;特别注意&lt;span style=&quot;box-sizing: border-box; display: inline-block; vertical-align: middle; font-family: arial, helvetica, sans-serif;&quot;&gt;：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; padding: 10px 20px; margin: 0px 0px 20px; font-family: arial, &amp;quot;Microsoft yahei&amp;quot;; background: rgb(255, 255, 255); box-sizing: border-box; border-left: 2px solid rgb(162, 122, 64);&quot;&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;color: rgb(63, 63, 63);&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;color: rgb(63, 63, 63);&quot;&gt;获奖作品有机会获得颁奖现场额外奖励&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;color: rgb(63, 63, 63);&quot;&gt;优秀团队有机会受邀在龙王食品「北京总部」公司实习/就业机会&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;p&gt;&lt;br/&gt;&lt;/p&gt;","S004_WordIntroComplex":"&lt;p style=&quot;margin-top: 0px; margin-bottom: 0px; white-space: normal; padding: 0px; background-color: rgb(255, 255, 255); font-family: &amp;quot;Times New Roman&amp;quot;, serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 14px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);&quot;&gt;平面、影片、动画、网络互动、环境媒体、广播、技术类&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;white-space: normal; padding: 0px; font-family: arial, &amp;quot;Microsoft yahei&amp;quot;; background-color: rgb(255, 255, 255); line-height: 1.75em;&quot;&gt;&lt;span style=&quot;color: rgb(89, 89, 89);&quot;&gt;&lt;span style=&quot;font-size: 14px;&quot;&gt;命题单位：龙王食品&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;white-space: normal; padding: 0px; font-family: arial, &amp;quot;Microsoft yahei&amp;quot;; background-color: rgb(255, 255, 255); line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: sans-serif; font-size: 14px;&quot;&gt;&lt;br/&gt;&lt;/span&gt;&lt;/p&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; padding: 4px 15px; margin: 0px 0px 15px; font-size: 18px; box-sizing: border-box; color: rgb(88, 88, 92); letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png&quot; width=&quot;24&quot; alt=&quot;6371909404234067936254272.png&quot; style=&quot;vertical-align: middle; border: 0px; max-width: 100%; box-sizing: border-box; height: auto; margin-right: 10px;&quot;/&gt;创作主题&lt;span style=&quot;box-sizing: border-box; display: inline-block; vertical-align: middle; font-family: arial, helvetica, sans-serif;&quot;&gt;：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; padding: 10px 20px; margin: 0px 0px 20px; font-family: arial, &amp;quot;Microsoft yahei&amp;quot;; background: rgb(255, 255, 255); box-sizing: border-box; border-left: 2px solid rgb(162, 122, 64);&quot;&gt;&lt;p style=&quot;margin-top: 0px; margin-bottom: 0px; padding: 0px; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;padding: 0px; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif; font-size: 16px;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;color: rgb(63, 63, 63);&quot;&gt;豆力脆-大豆脆片「南腔北调，味逗四方」&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; padding: 4px 15px; margin: 0px 0px 15px; font-size: 18px; box-sizing: border-box; color: rgb(88, 88, 92); letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png&quot; width=&quot;24&quot; alt=&quot;6371909404232503443025027.png&quot; style=&quot;vertical-align: middle; border: 0px; max-width: 100%; box-sizing: border-box; height: auto; margin-right: 10px;&quot;/&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif; box-sizing: border-box; display: inline-block; vertical-align: middle;&quot;&gt;传播/营销目的：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; padding: 10px 20px; margin: 0px 0px 20px; font-family: arial, &amp;quot;Microsoft yahei&amp;quot;; background: rgb(255, 255, 255); box-sizing: border-box; border-left: 2px solid rgb(162, 122, 64);&quot;&gt;&lt;p style=&quot;margin-top: 0px; margin-bottom: 0px; padding: 0px; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;color: rgb(63, 63, 63);&quot;&gt;1、与年轻人共创豆力脆品牌形象；&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;color: rgb(63, 63, 63);&quot;&gt;2、让消费者了解并认知豆力脆大豆脆片产品；&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;color: rgb(63, 63, 63);&quot;&gt;3、吸引消费者积极尝试、反馈；&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;color: rgb(63, 63, 63);&quot;&gt;4、以通过创意设计，加深消费者对品牌的印象，帮助品牌情感传播和记忆加深。&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; padding: 4px 15px; margin: 0px 0px 15px; font-size: 18px; box-sizing: border-box; color: rgb(88, 88, 92); letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png&quot; width=&quot;24&quot; alt=&quot;6371909404232503443025027.png&quot; style=&quot;vertical-align: middle; border: 0px; max-width: 100%; box-sizing: border-box; height: auto; margin-right: 10px;&quot;/&gt;品牌介绍&lt;span style=&quot;box-sizing: border-box; display: inline-block; vertical-align: middle; font-family: arial, helvetica, sans-serif;&quot;&gt;：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; padding: 10px 20px; margin: 0px 0px 20px; font-family: arial, &amp;quot;Microsoft yahei&amp;quot;; background: rgb(255, 255, 255); box-sizing: border-box; border-left: 2px solid rgb(162, 122, 64);&quot;&gt;&lt;p style=&quot;padding: 0px; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: initial;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;color: rgb(63, 63, 63);&quot;&gt;豆力脆品牌是龙王食品旗下的子品牌，承载着龙王食品对豆类食品的热爱和探索，也是龙王食品自主研发的子品牌。豆力脆本着好玩、有趣的理念，再加上五湖四海、天南地北的各种地域口味，豆力脆可以说环绕“逗趣十足”的宗旨，让用户成为产品的策略者，与用户共创品牌！&amp;nbsp;&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; padding: 4px 15px; margin: 0px 0px 15px; font-size: 18px; box-sizing: border-box; color: rgb(88, 88, 92); letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png&quot; width=&quot;24&quot; alt=&quot;6371909404232503443025027.png&quot; style=&quot;vertical-align: middle; border: 0px; max-width: 100%; box-sizing: border-box; height: auto; margin-right: 10px;&quot;/&gt;产品介绍&lt;span style=&quot;font-family: arial, helvetica, sans-serif; box-sizing: border-box; display: inline-block; vertical-align: middle;&quot;&gt;：&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; padding: 10px 20px; margin: 0px 0px 20px; font-family: arial, &amp;quot;Microsoft yahei&amp;quot;; background: rgb(255, 255, 255); box-sizing: border-box; border-left: 2px solid rgb(162, 122, 64);&quot;&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;color: rgb(63, 63, 63);&quot;&gt;豆力脆大豆脆片基于非转基因大豆之上，研发出了富含植物大豆蛋白的膨化休闲零食，而此类型的休闲零食基本辐射全国，几乎家家都会买，青年群体是消费休闲零食的主力人群，他们易于接受和尝试新事物，所以在味型上也不拘泥于传统，以地域口味为主导，打造出富有地域文化的口味。从选料就开始不一样，赋予口味文化，使得豆力脆大豆脆片别有风味。&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;strong style=&quot;font-size: initial;&quot;&gt;&lt;span style=&quot;color: rgb(63, 63, 63);&quot;&gt;品牌名称：&lt;/span&gt;&lt;/strong&gt;&lt;span style=&quot;font-size: initial; color: rgb(63, 63, 63);&quot;&gt;豆力脆&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;strong&gt;&lt;span style=&quot;color: rgb(63, 63, 63);&quot;&gt;产品品类：&lt;/span&gt;&lt;/strong&gt;&lt;span style=&quot;color: rgb(63, 63, 63);&quot;&gt;大豆脆片&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;strong&gt;&lt;span style=&quot;color: rgb(63, 63, 63);&quot;&gt;品牌Slogan：&lt;/span&gt;&lt;/strong&gt;&lt;span style=&quot;color: rgb(63, 63, 63);&quot;&gt;Do Funny&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;strong&gt;&lt;span style=&quot;color: rgb(63, 63, 63);&quot;&gt;品牌Slogan解读：&lt;/span&gt;&lt;/strong&gt;&lt;span style=&quot;color: rgb(63, 63, 63);&quot;&gt;做有趣的···&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;strong&gt;&lt;span style=&quot;color: rgb(63, 63, 63);&quot;&gt;产品Slogan：&lt;/span&gt;&lt;/strong&gt;&lt;span style=&quot;color: rgb(63, 63, 63);&quot;&gt;片片轻脆&amp;nbsp;口口逗味&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;strong&gt;&lt;span style=&quot;color: rgb(63, 63, 63);&quot;&gt;产品Slogan解读：&lt;/span&gt;&lt;/strong&gt;&lt;span style=&quot;color: rgb(63, 63, 63);&quot;&gt;轻盈乐食，无负担；百变口味，都有趣。&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; padding: 4px 15px; margin: 0px 0px 15px; font-size: 18px; box-sizing: border-box; color: rgb(88, 88, 92); letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png&quot; width=&quot;24&quot; alt=&quot;6371909404232503443025027.png&quot; style=&quot;vertical-align: middle; border: 0px; max-width: 100%; box-sizing: border-box; height: auto; margin-right: 10px;&quot;/&gt;品牌文化&lt;span style=&quot;box-sizing: border-box; display: inline-block; vertical-align: middle; font-family: arial, helvetica, sans-serif;&quot;&gt;：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; padding: 10px 20px; margin: 0px 0px 20px; font-family: arial, &amp;quot;Microsoft yahei&amp;quot;; background: rgb(255, 255, 255); box-sizing: border-box; border-left: 2px solid rgb(162, 122, 64);&quot;&gt;&lt;p style=&quot;margin-top: 0px; margin-bottom: 0px; padding: 0px; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;color: rgb(63, 63, 63);&quot;&gt;豆力脆以地域口味为基础，在丰富了产品内涵的同时，也增加了品牌的趣味，增加了沟通的话题。&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; padding: 4px 15px; margin: 0px 0px 15px; font-size: 18px; box-sizing: border-box; color: rgb(88, 88, 92); letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png&quot; width=&quot;24&quot; alt=&quot;6371909404234067936254272.png&quot; style=&quot;vertical-align: middle; border: 0px; max-width: 100%; box-sizing: border-box; height: auto; margin-right: 10px;&quot;/&gt;核心价值&lt;span style=&quot;box-sizing: border-box; display: inline-block; vertical-align: middle; font-family: arial, helvetica, sans-serif;&quot;&gt;：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; padding: 10px 20px; margin: 0px 0px 20px; font-family: arial, &amp;quot;Microsoft yahei&amp;quot;; background: rgb(255, 255, 255); box-sizing: border-box; border-left: 2px solid rgb(162, 122, 64);&quot;&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;/span&gt;&lt;span style=&quot;color: rgb(89, 89, 89);&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;color: rgb(63, 63, 63);&quot;&gt;在休闲零食、膨化食品类目中豆力脆的高蛋白含量是产品突围的核心差异化，是消费驱动力。&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; padding: 4px 15px; margin: 0px 0px 15px; font-size: 18px; box-sizing: border-box; color: rgb(88, 88, 92); letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png&quot; width=&quot;24&quot; alt=&quot;6371909404232503443025027.png&quot; style=&quot;vertical-align: middle; border: 0px; max-width: 100%; box-sizing: border-box; height: auto; margin-right: 10px;&quot;/&gt;传播对象&lt;span style=&quot;box-sizing: border-box; display: inline-block; vertical-align: middle; font-family: arial, helvetica, sans-serif;&quot;&gt;：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; padding: 10px 20px; margin: 0px 0px 20px; font-family: arial, &amp;quot;Microsoft yahei&amp;quot;; background: rgb(255, 255, 255); box-sizing: border-box; border-left: 2px solid rgb(162, 122, 64);&quot;&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;color: rgb(63, 63, 63);&quot;&gt;1、15-24岁充满活力，对未知充满好奇，敢于挑战的青年群体。&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;color: rgb(63, 63, 63);&quot;&gt;2、25-35岁渴望健康品质生活的千禧一代。&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; padding: 4px 15px; margin: 0px 0px 15px; font-size: 18px; box-sizing: border-box; color: rgb(88, 88, 92); letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png&quot; width=&quot;24&quot; alt=&quot;6371909404232503443025027.png&quot; style=&quot;vertical-align: middle; border: 0px; max-width: 100%; box-sizing: border-box; height: auto; margin-right: 10px;&quot;/&gt;设计调性&lt;span style=&quot;box-sizing: border-box; display: inline-block; vertical-align: middle; font-family: arial, helvetica, sans-serif;&quot;&gt;：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; padding: 10px 20px; margin: 0px 0px 20px; font-family: arial, &amp;quot;Microsoft yahei&amp;quot;; background: rgb(255, 255, 255); box-sizing: border-box; border-left: 2px solid rgb(162, 122, 64);&quot;&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;color: rgb(63, 63, 63);&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;color: rgb(63, 63, 63);&quot;&gt;休闲、有趣、活力、时尚、健康、愉悦、享受、上进。&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; padding: 4px 15px; margin: 0px 0px 15px; font-size: 18px; box-sizing: border-box; color: rgb(88, 88, 92); letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png&quot; width=&quot;24&quot; alt=&quot;6371909404232503443025027.png&quot; style=&quot;vertical-align: middle; border: 0px; max-width: 100%; box-sizing: border-box; height: auto; margin-right: 10px;&quot;/&gt;使用场合及规范&lt;span style=&quot;box-sizing: border-box; display: inline-block; vertical-align: middle; font-family: arial, helvetica, sans-serif;&quot;&gt;：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; padding: 10px 20px; margin: 0px 0px 20px; font-family: arial, &amp;quot;Microsoft yahei&amp;quot;; background: rgb(255, 255, 255); box-sizing: border-box; border-left: 2px solid rgb(162, 122, 64);&quot;&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;color: rgb(63, 63, 63);&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;color: rgb(63, 63, 63);&quot;&gt;不限，创意第一（符合国家法规及原则）&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; padding: 4px 15px; margin: 0px 0px 15px; font-size: 18px; box-sizing: border-box; color: rgb(88, 88, 92); letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png&quot; width=&quot;24&quot; alt=&quot;6371909404232503443025027.png&quot; style=&quot;vertical-align: middle; border: 0px; max-width: 100%; box-sizing: border-box; height: auto; margin-right: 10px;&quot;/&gt;建议列入事项&lt;span style=&quot;box-sizing: border-box; display: inline-block; vertical-align: middle; font-family: arial, helvetica, sans-serif;&quot;&gt;：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; padding: 10px 20px; margin: 0px 0px 20px; font-family: arial, &amp;quot;Microsoft yahei&amp;quot;; background: rgb(255, 255, 255); box-sizing: border-box; border-left: 2px solid rgb(162, 122, 64);&quot;&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;color: rgb(63, 63, 63);&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;color: rgb(63, 63, 63);&quot;&gt;豆力脆logo，大豆脆片（产品名称）&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; padding: 4px 15px; margin: 0px 0px 15px; font-size: 18px; box-sizing: border-box; color: rgb(88, 88, 92); letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png&quot; width=&quot;24&quot; alt=&quot;6371909404232503443025027.png&quot; style=&quot;vertical-align: middle; border: 0px; max-width: 100%; box-sizing: border-box; height: auto; margin-right: 10px;&quot;/&gt;产品详情链接&lt;span style=&quot;box-sizing: border-box; display: inline-block; vertical-align: middle; font-family: arial, helvetica, sans-serif;&quot;&gt;：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; padding: 10px 20px; margin: 0px 0px 20px; font-family: arial, &amp;quot;Microsoft yahei&amp;quot;; background: rgb(255, 255, 255); box-sizing: border-box; border-left: 2px solid rgb(162, 122, 64);&quot;&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;color: rgb(63, 63, 63);&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;color: rgb(63, 63, 63);&quot;&gt;https://doulicui.tmall.com/&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; padding: 4px 15px; margin: 0px 0px 15px; font-size: 18px; box-sizing: border-box; color: rgb(88, 88, 92); letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png&quot; width=&quot;24&quot; alt=&quot;6371909404232503443025027.png&quot; style=&quot;vertical-align: middle; border: 0px; max-width: 100%; box-sizing: border-box; height: auto; margin-right: 10px;&quot;/&gt;特别注意&lt;span style=&quot;box-sizing: border-box; display: inline-block; vertical-align: middle; font-family: arial, helvetica, sans-serif;&quot;&gt;：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; padding: 10px 20px; margin: 0px 0px 20px; font-family: arial, &amp;quot;Microsoft yahei&amp;quot;; background: rgb(255, 255, 255); box-sizing: border-box; border-left: 2px solid rgb(162, 122, 64);&quot;&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;color: rgb(63, 63, 63);&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;color: rgb(63, 63, 63);&quot;&gt;获奖作品有机会获得颁奖现场额外奖励&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;color: rgb(63, 63, 63);&quot;&gt;优秀团队有机会受邀在龙王食品「北京总部」公司实习/就业机会&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;p&gt;&lt;br style=&quot;white-space: normal;&quot;/&gt;&lt;/p&gt;&lt;p&gt;&lt;br/&gt;&lt;/p&gt;","S004_TopicFile":"/upload/file/077b0b6e-b8a9-400c-b052-ae6ae70b9447.zip","S004_TopicFileType":"","S004_Remark":"","S004_IsCancel":false,"S004_SubjectGroupCode":null,"S004_SubjectCode":"d4057dc4-e458-49ab-acd8-4faf65c73a8b","S004_BusinessDomainCode":"01","S004_Oper":"qifeng","S004_Optime":"2021-07-16T18:23:57.39","S004_PicComplex":"/upload/image/f2b3c696-28f8-4629-8d8b-53f8bbd9290d.jpg","S004_IsShow":true,"S004_Order":0,"S004_EnglishVersion":false,"S004_IsMarketing":false,"S004_IsSeriescharge":true,"S004_IsPublicWelfare":false,"S004_ClickCount":51007,"S004_KeyWord":null,"S004_OriginalFile":null,"S004_OriginalDesc":null,"S004_IsWork":null,"S004_Slogan":null,"S004_SloganDesc":null}]