[{"RowNum":8,"TopicCode":"ad1cacf2-5118-45be-98d5-d0fc3fb16d57","S004_TopicCode":"ad1cacf2-5118-45be-98d5-d0fc3fb16d57","S004_TopicName":"旺旺集团广告设计奖-产品类","S004_TopicNameComplex":"旺旺集團廣告設計獎-產品類","S004_TopicNameEN":"Advertisement Design for Want Want Group - Product","S004_TopicClass":"0","S004_EnterpriseCode":"10ce8ce5-6ab9-44fc-aa34-0b72c62ddd4c","S004_Pic":"/upload/image/d7ba539e-3e09-41d1-b939-32bd50c0c1c8.jpg","S004_VideoIntro":"","S004_WordIntro":"&lt;h2 class=&quot;title-border mb20&quot; style=&quot;white-space: normal; box-sizing: border-box; font-family: Arial, &amp;quot;Microsoft yahei&amp;quot;, Helvetica, sans-serif; font-weight: 400; color: rgb(85, 85, 102); margin: 0px 0px 40px; font-size: 24px; letter-spacing: -1px; padding: 0px 0px 5px; border-bottom: 2px solid rgb(225, 225, 225); position: relative; background-color: rgb(255, 255, 255); line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;旺旺集团广告设计奖——产品类&lt;/span&gt;&lt;/h2&gt;&lt;p style=&quot;white-space: normal; font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;line-height: 24px; font-family: arial, helvetica, sans-serif; font-size: 14px;&quot;&gt;平面、影片、网络、动画、环境媒体、广播音频、技术类&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;white-space: normal; font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;line-height: 24px; font-family: arial, helvetica, sans-serif; font-size: 14px;&quot;&gt;命题单位：旺旺集团&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;white-space: normal; font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;br/&gt;&lt;/span&gt;&lt;/p&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://220.243.133.112:8084/ueditor/net/upload/image/20200306/6371909748457295583379793.png&quot; width=&quot;24&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;&lt;span style=&quot;color: rgb(255, 0, 0); font-family: arial, helvetica, sans-serif;&quot;&gt;【创作主题一：QQ糖系列——咬感分级，级级打满元气】&lt;/span&gt;&lt;/h3&gt;&lt;p style=&quot;white-space: normal;&quot;&gt;&lt;br/&gt;&lt;/p&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://220.243.133.112:8084/ueditor/net/upload/image/20200306/6371909748457295583379793.png&quot; width=&quot;24&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;传播/营销目的：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64);&quot;&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: arial, helvetica, sans-serif;&quot;&gt;提升产品认知度，推广QQ糖咬感分级的概念。让有故事或有趣的画面，使消费者对于旺仔QQ糖系列有分级的理念有更深的印象，进而提升品牌知名度与心占率。&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://220.243.133.112:8084/ueditor/net/upload/image/20200306/6371909748457295583379793.png&quot; width=&quot;24&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;产品说明&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64);&quot;&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;span style=&quot;font-size: initial;&quot;&gt;产品：旺仔软糖系列（1级：QQ果汁软糖、QQ肉垫糖；2级：QQ糖、QQ浆爆；3级：超QQ）&lt;/span&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://220.243.133.112:8084/ueditor/net/upload/image/20200306/6371909748457295583379793.png&quot; width=&quot;24&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;产品特色&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64);&quot;&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;链接:&lt;a href=&quot;https://pan.baidu.com/s/1Kf7LBe87HH6eftiEBInDWg&quot;&gt;https://pan.baidu.com/s/1Kf7LBe87HH6eftiEBInDWg&lt;/a&gt;&amp;nbsp;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;密码:z694&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://220.243.133.112:8084/ueditor/net/upload/image/20200306/6371909748457295583379793.png&quot; width=&quot;24&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;目标传播对象：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64);&quot;&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;/span&gt;&lt;span style=&quot;font-size: 16px; font-family: 微软雅黑, sans-serif;&quot;&gt;16岁-29岁的年轻群体，学生、上班族、追求潮流、热爱新奇尝鲜的软糖喜好消费者&lt;/span&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 16px; font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;br/&gt;&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://220.243.133.112:8084/ueditor/net/upload/image/20200306/6371909748457295583379793.png&quot; width=&quot;24&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;沟通调性：&lt;/span&gt;&lt;/h3&gt;&lt;p style=&quot;margin-top: 0px; margin-bottom: 20px; font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; border-left: 2px solid rgb(162, 122, 64); line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 16px; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;span style=&quot;font-size: 12pt; font-family: 微软雅黑, sans-serif;&quot;&gt;轻松活泼，元气感、年轻新潮&lt;/span&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://220.243.133.112:8084/ueditor/net/upload/image/20200306/6371909748457295583379793.png&quot; width=&quot;24&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;作品要求：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64);&quot;&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;strong&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;&quot;&gt;1、 平面作品&lt;/span&gt;&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;&quot;&gt;作品元素不限（可有不同创意IP人设….），需与消费者传递旺旺软糖已有分级概念，并有多种丰富新产品。创意风格不限，形象需结合产品的特色，具有一定产品辨识度。有朝气，让人耳目一新，体现年轻新潮。&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;br/&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;strong&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;&quot;&gt;2、视频作品&lt;/span&gt;&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;&quot;&gt;赋予QQ糖系列产品肢体动作结合分级概念，加以夸张生动的表情，向消费者传递 QQ糖咬感分3级，夸张好笑或配以无厘头旁白，加强视频的魔性。创作型式题材不限(可用简单夸张动画呈现、或真人拍摄)&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://220.243.133.112:8084/ueditor/net/upload/image/20200306/6371909748457295583379793.png&quot; width=&quot;24&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;建议列入事项：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64);&quot;&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;strong&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;&quot;&gt;加入旺旺logo、QQ糖系列产品&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: arial, helvetica, sans-serif;&quot;&gt;作品中不要出现产品的口感优先等级对比。&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;p style=&quot;white-space: normal;&quot;&gt;&lt;br/&gt;&lt;/p&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://220.243.133.112:8084/ueditor/net/upload/image/20200306/6371909748457295583379793.png&quot; width=&quot;24&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;&lt;span style=&quot;color: rgb(255, 0, 0); font-family: arial, helvetica, sans-serif;&quot;&gt;【创作主题二：旺仔小馒头——宝贝开心的营养陪伴】&lt;/span&gt;&lt;/h3&gt;&lt;p style=&quot;white-space: normal;&quot;&gt;&lt;br/&gt;&lt;/p&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://220.243.133.112:8084/ueditor/net/upload/image/20200306/6371909748457295583379793.png&quot; width=&quot;24&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;传播/营销目的：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64);&quot;&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;&quot;&gt;1、随着社会的发展旺仔小馒头在不断提升品质的同时也在不断创新，满足各个人群的需要。优选安全原料，品质安全。主张我们有心用心，妈妈才能安心放心。&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;&quot;&gt;2、可以作为休闲零食朋友分享，也可以作为营养早餐辅食补给，传播主题“宝贝开心的营养陪伴”。&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;&quot;&gt;3、希望通过视频的形式，加深消费者对于产品的认知。&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://220.243.133.112:8084/ueditor/net/upload/image/20200306/6371909748457295583379793.png&quot; width=&quot;24&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;目标对象：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64);&quot;&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;/span&gt;&lt;span style=&quot;font-size: 16px; font-family: 微软雅黑, sans-serif;&quot;&gt;3-6岁儿童及80/90后妈妈&lt;/span&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://220.243.133.112:8084/ueditor/net/upload/image/20200306/6371909748457295583379793.png&quot; width=&quot;24&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;沟通调性：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64);&quot;&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;&quot;&gt;1、旺仔小馒头不仅是零食补充还是与朋友家人分享快乐传递能量；&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;&quot;&gt;2、与生活中的不同情境相结合，引发消费者的需求。多种创作吃法，满足一天营养快乐补给；&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;&quot;&gt;3、旺仔小馒头在接受众多竞品挑战中，依然是那个屹立不到的“旺牌”馒头，不断提升不断创新，只用品质说实话。&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://220.243.133.112:8084/ueditor/net/upload/image/20200306/6371909748457295583379793.png&quot; width=&quot;24&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;作品要求：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64);&quot;&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;&quot;&gt;1、贴近生活，从安心制作到多种吃法，打破小馒头单一食用模式的同时也要紧扣主题；&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 16px; font-family: 微软雅黑, sans-serif;&quot;&gt;2、影片、动画作品单一剧情也可多剧情拼接。&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://220.243.133.112:8084/ueditor/net/upload/image/20200306/6371909748457295583379793.png&quot; width=&quot;24&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;建议列入事项：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64);&quot;&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 16px; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;&quot;&gt;旺旺logo、旺仔小馒头产品&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://220.243.133.112:8084/ueditor/net/upload/image/20200306/6371909748457295583379793.png&quot; width=&quot;24&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;参考链接：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64);&quot;&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: initial; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;链接:https://pan.baidu.com/s/10As7OmhvkXy9p88lq2JL8g&amp;nbsp;&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif; font-size: initial;&quot;&gt;密码:chyi&lt;/span&gt;&lt;br/&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://220.243.133.112:8084/ueditor/net/upload/image/20200306/6371909748457295583379793.png&quot; width=&quot;24&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;&lt;span style=&quot;color: rgb(255, 0, 0); font-family: arial, helvetica, sans-serif;&quot;&gt;【创作主题三：旺旺邦德先生】&lt;/span&gt;&lt;/h3&gt;&lt;p style=&quot;white-space: normal;&quot;&gt;&lt;br/&gt;&lt;/p&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://220.243.133.112:8084/ueditor/net/upload/image/20200306/6371909748457295583379793.png&quot; width=&quot;24&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;传播/营销目的：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64);&quot;&gt;&lt;p style=&quot;text-align: justify; font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;&quot;&gt;「邦德先生」是旺旺集团全力打造的一个新的品牌IP，为旺旺集团自倾力打造的新品系列，主打年轻消费群体 。「邦德先生」IP通过创意内容，建立邦德在消费者心目中形象，树立邦德先生的诙谐、积极的人物个性。通过有趣的人物IP形象，让消费者记住品牌、认可产品。&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://220.243.133.112:8084/ueditor/net/upload/image/20200306/6371909748457295583379793.png&quot; width=&quot;24&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;传播对象：&lt;/span&gt;&lt;/h3&gt;&lt;p style=&quot;margin-top: 0px; margin-bottom: 20px; font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; border-left: 2px solid rgb(162, 122, 64); line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 16px; font-family: 微软雅黑, sans-serif;&quot;&gt;16-25岁学生、上班族人群&lt;/span&gt;&lt;/p&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://220.243.133.112:8084/ueditor/net/upload/image/20200306/6371909748457295583379793.png&quot; width=&quot;24&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;以下主题择一创作&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;：&lt;/span&gt;&lt;/h3&gt;&lt;p style=&quot;margin-top: 0px; margin-bottom: 20px; font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; border-left: 2px solid rgb(162, 122, 64); line-height: 1.75em;&quot;&gt;【旺旺邦德咖啡——我年轻 我咖啡】&amp;nbsp; &amp;nbsp;&amp;nbsp;&lt;span style=&quot;font-size: 16px; font-family: 微软雅黑, sans-serif;&quot;&gt;【旺旺邦德奶昔——Shake Your Bond Bond】&lt;/span&gt;&lt;/p&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://220.243.133.112:8084/ueditor/net/upload/image/20200306/6371909748457295583379793.png&quot; width=&quot;24&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;产品特色：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64);&quot;&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;链接:https://pan.baidu.com/s/1pJtlES1v8SE3cwJO91108g&amp;nbsp;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif; font-size: initial;&quot;&gt;密码:m68j&lt;/span&gt;&lt;br/&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://220.243.133.112:8084/ueditor/net/upload/image/20200306/6371909748457295583379793.png&quot; width=&quot;24&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;作品要求：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64);&quot;&gt;&lt;p style=&quot;text-align: justify; font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;strong&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;&quot;&gt;1、&lt;/span&gt;&lt;/strong&gt;&lt;strong&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;&quot;&gt;平面作品&lt;/span&gt;&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: arial, helvetica, sans-serif;&quot;&gt;创意形式不拘，传递「我年轻，我咖啡」或「Shake Your Bond Bond」的广告语，并在报名表中附创作主题构想及创意说明。&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;&quot;&gt;※应用场景不拘，可为线上手机开屏或户外广告墙等。&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; color: rgb(255, 0, 0); font-family: arial, helvetica, sans-serif;&quot;&gt;特别注意，广告作品必要列入选项（广播类除外）&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: arial, helvetica, sans-serif;&quot;&gt;咖啡选题：可参照现市售邦德咖啡 240ml铁罐，对瓶身版面进行创作发想，作为创意作品主要元素&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: arial, helvetica, sans-serif;&quot;&gt;奶昔选题：可参照现市售邦德奶昔 250mlPET，对瓶身版面进行创作发想，作为创意作品主要元素&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 21px;&quot;&gt;&lt;br/&gt;&lt;/p&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;strong&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;&quot;&gt;2&lt;/span&gt;&lt;/strong&gt;&lt;strong&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;&quot;&gt;、视频作品&lt;/span&gt;&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;&quot;&gt;创意风格不限，从品牌形象出发结合产品主题，树立IP形象&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://220.243.133.112:8084/ueditor/net/upload/image/20200306/6371909748457295583379793.png&quot; width=&quot;24&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;建议列入事项：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64);&quot;&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 16px; font-family: 微软雅黑, sans-serif;&quot;&gt;邦德咖啡logo、邦德咖啡产品形象、邦德先生人物形象&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;p&gt;&lt;br/&gt;&lt;/p&gt;","S004_WordIntroComplex":"&lt;h2 class=&quot;title-border mb20&quot; style=&quot;white-space: normal; box-sizing: border-box; font-family: Arial, &amp;quot;Microsoft yahei&amp;quot;, Helvetica, sans-serif; font-weight: 400; color: rgb(85, 85, 102); margin: 0px 0px 40px; font-size: 24px; letter-spacing: -1px; padding: 0px 0px 5px; border-bottom: 2px solid rgb(225, 225, 225); position: relative; background-color: rgb(255, 255, 255); line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;旺旺集團廣告設計獎——產品類&lt;/span&gt;&lt;/h2&gt;&lt;p style=&quot;white-space: normal; font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;line-height: 24px; font-family: arial, helvetica, sans-serif; font-size: 14px;&quot;&gt;平面、影片、網路、動畫、環境媒體、廣播音頻、技術類&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;white-space: normal; font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;line-height: 24px; font-family: arial, helvetica, sans-serif; font-size: 14px;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;;font-family: Calibri;font-size: 14px;white-space: normal&quot;&gt;&lt;span style=&quot;font-size: 14px;&quot;&gt;&lt;span style=&quot;letter-spacing: 0px; font-size: 14px; font-family: 宋体;&quot;&gt;命題單位&lt;/span&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif; font-size: 16px; text-align: justify;&quot;&gt;：旺旺集團&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;white-space: normal; font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;br/&gt;&lt;/span&gt;&lt;/p&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://220.243.133.112:8084/ueditor/net/upload/image/20200902/6373464219595579314225868.png&quot; width=&quot;24&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;&lt;span style=&quot;color: rgb(255, 0, 0); font-family: arial, helvetica, sans-serif;&quot;&gt;【創作主題一：QQ糖系列——咬感分级，级级打滿元氣】&lt;/span&gt;&lt;/h3&gt;&lt;p style=&quot;white-space: normal;&quot;&gt;&lt;br/&gt;&lt;/p&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://220.243.133.112:8084/ueditor/net/upload/image/20200902/6373464219595579314225868.png&quot; width=&quot;24&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;傳&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;播/營銷目的：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64);&quot;&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif; font-size: 16px;&quot;&gt;提升產品認知度，推廣QQ糖咬感分級的概念。讓有故事或有趣的畫面，使消費者對於旺仔QQ糖系列有分級的理念有更深的印象，進而提升品牌知名度與心佔率。&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://220.243.133.112:8084/ueditor/net/upload/image/20200902/6373464219595579314225868.png&quot; width=&quot;24&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;產品說明&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64);&quot;&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;span style=&quot;font-size: initial;&quot;&gt;1、產品：旺仔軟糖系列（1級：QQ果汁軟糖、QQ肉墊糖；2級：QQ糖、QQ漿爆；3級：超QQ）&lt;/span&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://220.243.133.112:8084/ueditor/net/upload/image/20200902/6373464219595579314225868.png&quot; width=&quot;24&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;目標傳播對象：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64);&quot;&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: 微软雅黑, sans-serif; font-size: 16px;&quot;&gt;16歲-29歲的年輕群體，學生、上班族、追求潮流、熱愛新奇嘗鮮的軟糖喜好消費者&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://220.243.133.112:8084/ueditor/net/upload/image/20200902/6373464219595579314225868.png&quot; width=&quot;24&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;溝通調&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;性：&lt;/span&gt;&lt;/h3&gt;&lt;p style=&quot;margin-top: 0px; margin-bottom: 20px; font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; border-left: 2px solid rgb(162, 122, 64); line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 16px; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;span style=&quot;font-size: 12pt; font-family: 微软雅黑, sans-serif;&quot;&gt;輕鬆活潑、元氣感、年輕新潮&amp;nbsp;&lt;/span&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://220.243.133.112:8084/ueditor/net/upload/image/20200902/6373464219595579314225868.png&quot; width=&quot;24&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;作品要求：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64);&quot;&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: 微软雅黑, sans-serif; font-size: 16px;&quot;&gt;1、&amp;nbsp;平面作品&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;;font-size: 14px;font-family: Calibri, sans-serif;white-space: normal;line-height: 21px&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;&quot;&gt;作品元素不限（可有不同創意IP人設….），需與消費者傳遞旺旺軟糖已有分級概念，並有多種豐富新產品。創意風格不限，形象需結合產品的特色，具有一定產品辨識度。有朝氣，讓人耳目一新，體現年輕新潮。&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;;font-size: 14px;font-family: Calibri, sans-serif;white-space: normal;line-height: 21px&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;br/&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;;font-size: 14px;font-family: Calibri, sans-serif;white-space: normal;line-height: 21px&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;&quot;&gt;2、視頻作品&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;;font-size: 14px;font-family: Calibri, sans-serif;white-space: normal;line-height: 21px&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;&quot;&gt;賦予QQ糖系列產品肢體動作結合分級概念，加以誇張生動的表情，向消費者傳遞&amp;nbsp;QQ糖咬感分3級，誇張好笑或配以無厘頭旁白，加強視頻的魔性。創作型式題材不限(可用簡單誇張動畫呈現、或真人拍攝)&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://220.243.133.112:8084/ueditor/net/upload/image/20200902/6373464219595579314225868.png&quot; width=&quot;24&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;建議列入事項：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64);&quot;&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;;font-size: 14px;font-family: Calibri, sans-serif;white-space: normal;line-height: 21px&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: arial, helvetica, sans-serif;&quot;&gt;加入旺旺logo、QQ糖系列產品&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;;font-size: 14px;font-family: Calibri, sans-serif;white-space: normal;line-height: 21px&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: arial, helvetica, sans-serif;&quot;&gt;作品中不要出現產品的口感優先等級對比。&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;p style=&quot;white-space: normal;&quot;&gt;&lt;br/&gt;&lt;/p&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://220.243.133.112:8084/ueditor/net/upload/image/20200902/6373464219595579314225868.png&quot; width=&quot;24&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;&lt;span style=&quot;color: rgb(255, 0, 0); font-family: arial, helvetica, sans-serif;&quot;&gt;【創作主題二：旺仔小饅頭——寶貝開心的營養陪伴】&lt;/span&gt;&lt;/h3&gt;&lt;p style=&quot;white-space: normal;&quot;&gt;&lt;br/&gt;&lt;/p&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://220.243.133.112:8084/ueditor/net/upload/image/20200902/6373464219595579314225868.png&quot; width=&quot;24&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;傳&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;播/營銷目的：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64);&quot;&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;;font-size: 14px;font-family: Calibri, sans-serif;white-space: normal;line-height: 21px&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;&quot;&gt;1、隨著社會的發展旺仔小饅頭在不斷提升品質的同時也在不斷創新，滿足各個人群的需要。優選安全原料，品質安全。主張我們有心用&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;;font-size: 14px;font-family: Calibri, sans-serif;white-space: normal;line-height: 21px&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;&quot;&gt;&amp;nbsp; &amp;nbsp; 心，媽媽才能安心放心。&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;;font-size: 14px;font-family: Calibri, sans-serif;white-space: normal;line-height: 21px&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;&quot;&gt;2、可以作為休閒零食朋友分享，也可以作為營養早餐輔食補給，傳播主題“寶貝開心的營養陪伴”。&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;;font-size: 14px;font-family: Calibri, sans-serif;white-space: normal;line-height: 21px&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;&quot;&gt;3、希望通過視頻的形式，加深消費者對於產品的認知。&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://220.243.133.112:8084/ueditor/net/upload/image/20200902/6373464219595579314225868.png&quot; width=&quot;24&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;目標對象：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64);&quot;&gt;&lt;p style=&quot;;font-size: 14px;font-family: Calibri, sans-serif;white-space: normal;line-height: 21px&quot;&gt;&lt;span style=&quot;font-size: 16px; font-family: 微软雅黑, sans-serif;&quot;&gt;3-6歲兒童及80/90後媽媽&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://220.243.133.112:8084/ueditor/net/upload/image/20200902/6373464219595579314225868.png&quot; width=&quot;24&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;溝&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;通調性：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64);&quot;&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: 微软雅黑, &amp;quot;Microsoft YaHei&amp;quot;; font-size: 16px; line-height: 24px;&quot;&gt;1、旺仔小饅頭不僅是零食補充還是與朋友家人分享快樂傳遞能量；&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;;font-size: 14px;font-family: Calibri, sans-serif;white-space: normal;line-height: 21px&quot;&gt;&lt;span style=&quot;font-family: 微软雅黑, &amp;quot;Microsoft YaHei&amp;quot;; font-size: 16px; line-height: 24px;&quot;&gt;2、與生活中的不同情境相結合，引發消費者的需求。多種創作吃法，滿足一天營養快樂補給；&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style=&quot;font-family: 微软雅黑, &amp;quot;Microsoft YaHei&amp;quot;; font-size: 16px;&quot;&gt;3、旺仔小饅頭在接受眾多競品挑戰中，依然是那個屹立不到的“旺牌”饅頭，不斷提升不斷創新，只用品質說實話。&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://220.243.133.112:8084/ueditor/net/upload/image/20200902/6373464219595579314225868.png&quot; width=&quot;24&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;作品要求：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64);&quot;&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 16px; font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;;font-size: 14px;font-family: Calibri, sans-serif;white-space: normal;line-height: 21px&quot;&gt;&lt;span style=&quot;font-size: 16px; font-family: 微软雅黑, sans-serif;&quot;&gt;1、貼近生活，從安心製作到多種吃法，打破小饅頭單一食用模式的同時也要緊扣主題；&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style=&quot;font-size: 16px; font-family: 微软雅黑, sans-serif;&quot;&gt;2、影片、動畫作品單一劇情也可多劇情拼接。&amp;nbsp; &amp;nbsp;&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://220.243.133.112:8084/ueditor/net/upload/image/20200902/6373464219595579314225868.png&quot; width=&quot;24&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;建議列入事項：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64);&quot;&gt;&lt;p style=&quot;;font-size: 14px;font-family: Calibri, sans-serif;white-space: normal;line-height: 21px&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;&quot;&gt;旺旺logo、旺仔小饅頭產品&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://220.243.133.112:8084/ueditor/net/upload/image/20200902/6373464219595579314225868.png&quot; width=&quot;24&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;&lt;span style=&quot;color: rgb(255, 0, 0); font-family: arial, helvetica, sans-serif;&quot;&gt;【創作主題三：旺旺邦德先生】&lt;/span&gt;&lt;/h3&gt;&lt;p style=&quot;white-space: normal;&quot;&gt;&lt;br/&gt;&lt;/p&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://220.243.133.112:8084/ueditor/net/upload/image/20200902/6373464219595579314225868.png&quot; width=&quot;24&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;傳&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;播/營銷目的：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64);&quot;&gt;&lt;p style=&quot;text-align: justify; font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: 微软雅黑, sans-serif; font-size: 16px;&quot;&gt;「邦德先生」是旺旺集團全力打造的一個新的品牌IP，為旺旺集團自傾力打造的新品系列，主打年輕消費群體。「邦德先生」IP通過創意內容，建立邦德在消費者心目中形象，樹立邦德先生的詼諧、積極的人物個性。通過有趣的人物IP形象，讓消費者記住品牌、認可產品。&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://220.243.133.112:8084/ueditor/net/upload/image/20200902/6373464219595579314225868.png&quot; width=&quot;24&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;傳&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;播對象：&lt;/span&gt;&lt;/h3&gt;&lt;p style=&quot;margin-top: 0px; margin-bottom: 20px; font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; border-left: 2px solid rgb(162, 122, 64); line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 16px; font-family: 微软雅黑, sans-serif;&quot;&gt;16-25歲學生、上班族人群&lt;/span&gt;&lt;/p&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://220.243.133.112:8084/ueditor/net/upload/image/20200902/6373464219595579314225868.png&quot; width=&quot;24&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;以下主題擇一創作&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;：&lt;/span&gt;&lt;/h3&gt;&lt;p style=&quot;margin-top: 0px; margin-bottom: 20px; font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; border-left: 2px solid rgb(162, 122, 64); line-height: 1.75em;&quot;&gt;【旺旺邦德咖啡——我年輕 我咖啡】&amp;nbsp; &amp;nbsp;&amp;nbsp;&lt;span style=&quot;font-size: 16px; font-family: 微软雅黑, sans-serif;&quot;&gt;【旺旺邦德奶昔——Shake Your Bond Bond】&lt;/span&gt;&lt;/p&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://220.243.133.112:8084/ueditor/net/upload/image/20200902/6373464219595579314225868.png&quot; width=&quot;24&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;作品要求：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64);&quot;&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;text-align: left;text-indent: 0;line-height: 150%&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;&quot;&gt;1、平面作品&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;text-align: left;white-space: normal;line-height: 21px&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;&quot;&gt;創意形式不拘，傳遞「我年輕，我咖啡」或「Shake Your Bond Bond」的廣告語，並在報名表中附創作主題構想及創意說明。&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;text-align: left;white-space: normal;line-height: 21px&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;&quot;&gt;※應用場景不拘，可為線上手機開屏或戶外廣告牆等。&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;text-align: left;white-space: normal;line-height: 21px&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;&quot;&gt;特別注意，廣告作品必要列入選項（廣播類除外）&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;text-align: left;white-space: normal;line-height: 21px&quot;&gt;&lt;span style=&quot;font-family: 微软雅黑, sans-serif; font-size: 16px;&quot;&gt;﹒咖啡選題：可參照現市售邦德咖啡&amp;nbsp;240ml鐵罐，對瓶身版面進行創作發想，作為創意作品主要元素&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;text-align: left;white-space: normal;line-height: 21px&quot;&gt;&lt;span style=&quot;font-size: 16px; font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;span style=&quot;font-family: 微软雅黑, sans-serif;&quot;&gt;﹒&lt;/span&gt;奶昔選題：可參照現市售邦德奶昔&amp;nbsp;250mlPET，對瓶身版面進行創作發想，作為創意作品主要元素&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;margin-left: 75px;text-align: left;white-space: normal;line-height: 21px&quot;&gt;&lt;span style=&quot;font-family: 微软雅黑, sans-serif; font-size: 16px;&quot;&gt;&lt;br/&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;text-align: left;white-space: normal;line-height: 21px&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;&quot;&gt;2、視頻作品&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;text-align: left;white-space: normal;line-height: 21px&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;&quot;&gt;創意風格不限，從品牌形象出發結合產品主題，樹立IP形象&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;&quot;&gt;建議列入事項：邦德咖啡logo、邦德咖啡產品形象、邦德先生人物形象&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;br/&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://220.243.133.112:8084/ueditor/net/upload/image/20200902/6373464219595579314225868.png&quot; width=&quot;24&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;建議列入事項：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64);&quot;&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 16px; font-family: 微软雅黑, sans-serif;&quot;&gt;邦德咖啡logo、邦德咖啡產品形象、邦德先生人物形象&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;p&gt;&lt;span style=&quot;color: rgb(34, 34, 34); 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