[{"RowNum":9,"TopicCode":"b0395b25-7034-4311-9507-aa0827fcca19","S004_Optime":"2023-06-26T13:47:41.05","S004_ClickCount":95427,"S004_TopicFile":"","S004_TopicName":"旺旺集团广告设计奖-品牌类","S004_WordIntro":"<p style="margin-top: 0px; margin-bottom: 0px; white-space: normal; padding: 0px; background-color: rgb(255, 255, 255); font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;"><span style="line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);">广告设计类(平面、影片、动画、网络互动、环境媒体、广播音频)、技术类</span></p><p style="margin-top: 0px; margin-bottom: 0px; white-space: normal; padding: 0px; background-color: rgb(255, 255, 255); font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;"><span style="line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);">命题单位:旺旺集团</span></p><p style="margin-top: 0px; margin-bottom: 0px; white-space: normal; padding: 0px; background-color: rgb(255, 255, 255); font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em; text-align: center;"><span style="line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);"><video class="edui-upload-video vjs-default-skin video-js" controls="" preload="none" width="420" height="280" src="https://cms.timesawards.com/ueditor/net/upload/video/6381621595505754894858558.mp4" data-setup="{}"><source src="https://cms.timesawards.com/ueditor/net/upload/video/6381621595505754894858558.mp4" type="video/mp4"/></video></span></p><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="https://cms.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png" width="24" alt="6371909404232503443025027.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/><span style="box-sizing: border-box; display: inline-block; vertical-align: middle; color: rgb(255, 0, 0); font-family: arial, helvetica, sans-serif;">【创作主题一:QQ糖咬感升级了】</span></h3><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="https://cms.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png" width="24" alt="6371909404232503443025027.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/><span style="font-family: arial, helvetica, sans-serif;">传播/营销目的:</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="line-height: 1.75em;"><span style="font-family: 微软雅黑, sans-serif; font-size: 15px;"></span></p><p style="line-height: 1.75em;"><span style="font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);"></span></p><p style="line-height: 1.75em;"><span style="font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);"></span></p><p style="line-height: 1.75em;"><span style="font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);">「QQ糖咬感升级了」是旺旺集团2019年全力打造的一支广告宣传片,是一支主打‘’QQ糖品牌‘’及传播消费群体旺旺软糖以Q度分级别的概念。 ‘’QQ糖咬感升级了‘’更多主题打造QQ糖品牌帝国,故以「QQ糖咬感升级了」为主题,来打破消费者对QQ糖产品旧有的印象,提升品牌在受众群体中的新形象</span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="https://cms.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png" width="24" alt="6371909404234067936254272.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/><span style="font-family: arial, helvetica, sans-serif;">传播对象:</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;"><span style="font-family: 微软雅黑, sans-serif; font-size: 16px;"></span><span style="font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);"></span></p><p style="line-height: 1.75em;"><span style="font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);">6-15岁中小学生、父母</span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="https://cms.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png" width="24" alt="6371909404234067936254272.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>建议列入事项<span style="font-family: arial, helvetica, sans-serif;">:</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;"><span style="font-family: 微软雅黑, sans-serif; font-size: 16px;"></span></p><p style="line-height: 1.75em;"><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;"></span></p><p style="line-height: 1.75em;"><span style="font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);"></span></p><p style="line-height: 1.75em;"><span style="font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);">旺旺logo、‘’QQ糖咬感升级了‘’标语、I II III QQ级角标logo、旺旺QQ哥形象</span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="https://cms.timesawards.com/ueditor/net/upload/image/20200306/6371909509996773651924637.png" width="24" alt="6371909509996773651924637.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/><span style="font-family: arial, helvetica, sans-serif; color: rgb(255, 0, 0);">【创作主题二:Got Rice,大米做的我爱吃】</span></h3><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="https://cms.timesawards.com/ueditor/net/upload/image/20200306/6371909509996773651924637.png" width="24" alt="6371909509996773651924637.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/><span style="font-family: arial, helvetica, sans-serif;">传播/营销目的:</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;"><span style="font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;"></span></p><p style="line-height: 1.75em;"><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;"></span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;"></span></p><p style="line-height: 1.75em;"><span style="font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);"></span></p><p style="line-height: 1.75em;"><span style="font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);"></span></p><p style="line-height: 1.75em;"><span style="font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);">「Got Rice」是旺旺集团全力打造的一个全新品牌,主推“大米零食”系列,主打年轻消费群体,在中华名族几千年以来的饮食习惯中,“大米”一直深受国人的喜爱,有着独特的民族自豪感。旺旺致力于对“大米”进行创新,做成人们喜爱的零食,变成一种新的潮流,是对大米的一种传承!旺旺大米零食(米果)产品多样,有雪饼、仙贝、小小酥、大米饼,黑米雪饼、厚烧海苔、米虾片、米果卷等系列产品。</span></p><p style="line-height: 1.75em;"><span style="font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);">本次希望通过国人对大米制品的认同感&amp;骄傲感作为情感触动,通过国风、年轻化、有趣(好吃好玩)、自信的品牌个性,建立「Got Rice」品牌在年轻消费者心目中的形象。</span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="https://cms.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png" width="24" alt="6371909404234067936254272.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>传播对象<span style="font-family: arial, helvetica, sans-serif;">:</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;"><span style="font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;"></span></p><p style="font-size: 16px; font-family: 宋体; line-height: 1.75em;"><span style="font-family: 微软雅黑, sans-serif;"></span></p><p style="line-height: 1.75em;"><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;"></span></p><p style="line-height: 1.75em;"><span style="font-family: 微软雅黑, sans-serif; font-size: 16px; color: rgb(89, 89, 89);"></span></p><p style="line-height: 1.75em;"><span style="font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);">90后、00后年轻群体</span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="https://cms.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png" width="24" alt="6371909404234067936254272.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>建议列入事项<span style="font-family: arial, helvetica, sans-serif;">:</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;"><span style="font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;"></span></p><p style="font-size: 16px; font-family: 宋体; line-height: 1.75em;"><span style="font-family: 微软雅黑, sans-serif;"></span></p><p style="line-height: 1.75em;"><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;"></span></p><p style="line-height: 1.75em;"><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;"></span></p><p style="line-height: 1.75em;"><span style="font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);"></span></p><p style="line-height: 1.75em;"><span style="font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);">旺旺logo、Got Rice大米做的我爱吃(字体不限),旺旺雪饼、仙贝、小小酥、大米饼、黑米雪饼、厚烧海苔的产品包装形象(产品可包含部分或全部)</span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="https://cms.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png" width="24" alt="6371909404232503443025027.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/><span style="box-sizing: border-box; display: inline-block; vertical-align: middle; color: rgb(255, 0, 0); font-family: arial, helvetica, sans-serif;">【创作主题三:“卷”到极致,“浪”到飞起】</span></h3><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="https://cms.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png" width="24" alt="6371909404232503443025027.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/><span style="font-family: arial, helvetica, sans-serif;">传播/营销目的:</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="line-height: 1.75em;"><span style="font-family: 微软雅黑, sans-serif; font-size: 15px;"></span></p><p style="line-height: 1.75em;"><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;"></span></p><p style="line-height: 1.75em;"><span style="font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);"></span></p><p style="line-height: 1.75em;"><span style="font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);"></span></p><p style="line-height: 1.75em;"><span style="font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);">浪味仙品牌已诞生三十多年,以独特的DNA螺旋饼为核心,浪味仙有了很多的口味,蔬菜口味更是消费者眼中的童年回忆,近两年新出的蒜香芝士味、限量玫瑰和限量黑松露味更是一经上市,就受到了众多消费者的喜欢。希望加强浪味仙胚体造型记忆点,表达新颖,以浪味仙ip和DNA螺旋为核心进行创作,与消费者产生共鸣,激起消费者的回忆与提升消费者心中品牌的新形象</span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="https://cms.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png" width="24" alt="6371909404234067936254272.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/><span style="font-family: arial, helvetica, sans-serif;">消费群体:</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;"><span style="font-family: 微软雅黑, sans-serif; font-size: 16px;"></span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;"></span></p><p style="line-height: 1.75em;"><span style="font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);"></span></p><p style="line-height: 1.75em;"><span style="font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);">年轻大学生、蓝领、白领、年轻妈妈、z世代</span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="https://cms.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png" width="24" alt="6371909404234067936254272.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>建议列入事项<span style="font-family: arial, helvetica, sans-serif;">:</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;"><span style="font-family: 微软雅黑, sans-serif; font-size: 16px;"></span></p><p style="line-height: 1.75em;"><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;"></span></p><p style="line-height: 1.75em;"><span style="font-family: 微软雅黑; font-size: 15px;"></span></p><p style="line-height: 1.75em;"><span style="font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);"></span></p><p style="line-height: 1.75em;"><span style="font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);">浪味仙logo,浪味仙IP形象,浪味仙DNA螺旋饼体</span></p></blockquote><p style="white-space: normal; line-height: 1.75em;"><span style="font-family: 微软雅黑; font-size: 15px;"></span></p><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="https://cms.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png" width="24" alt="6371909404232503443025027.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/><span style="box-sizing: border-box; display: inline-block; vertical-align: middle; color: rgb(255, 0, 0); font-family: arial, helvetica, sans-serif;">【创作主题四:旺旺挑豆】</span></h3><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="https://cms.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png" width="24" alt="6371909404232503443025027.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/><span style="font-family: arial, helvetica, sans-serif;">传播/营销目的:</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="line-height: 1.75em;"><span style="font-family: 微软雅黑, sans-serif; font-size: 15px;"></span></p><p style="line-height: 1.75em;"><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;"></span></p><p style="line-height: 1.75em;"><span style="font-family: 微软雅黑; font-size: 15px;"></span></p><p style="line-height: 1.75em;"><span style="color: rgb(89, 89, 89);"></span></p><p style="line-height: 1.75em;"><span style="font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);"></span></p><p style="line-height: 1.75em;"><span style="font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);">挑豆品牌的独特卖点—「裹粉工艺、口口酥脆」,加深消费者对产品香、酥、脆的喜爱度及品牌印象</span></p><p style="line-height: 1.75em;"><span style="font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);">「挑 “豆”」是旺旺集团全力打造的经典坚果炒货类零食品牌,采用独特且先进的加工工艺—— 裹粉“滚煎工艺” 制作,酥脆的果衣为酥脆的果仁加持,脆上加脆,实现一口多重美味、一口多重酥脆;在坚果炒货类市场中成为别具一格的存在。(挑豆零食裹粉产品含:海苔花生、回味蚕豆、豌豆、脆皮花生、椒麻蚕豆、蒜片豆果)</span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="https://cms.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png" width="24" alt="6371909404234067936254272.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/><span style="font-family: arial, helvetica, sans-serif;">传播对象:</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;"><span style="font-family: 微软雅黑, sans-serif; font-size: 16px;"></span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;"></span></p><p style="line-height: 1.75em;"><span style="font-family: 微软雅黑; font-size: 15px;"></span></p><p style="line-height: 1.75em;"><span style="font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);"></span></p><p style="line-height: 1.75em;"><span style="font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);">18-45 岁人群</span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="https://cms.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png" width="24" alt="6371909404234067936254272.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>建议列入事项<span style="font-family: arial, helvetica, sans-serif;">:</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="line-height: 1.75em;"><span style="font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);"></span></p><p style="line-height: 1.75em;"><span style="font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);">挑豆logo、旺旺品牌logo</span></p></blockquote><p style="line-height: 1.75em;"><span style="font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(255, 0, 0);">*以上产品,均可前往天猫「旺旺食品旗舰店」,查询了解产品宝贝详情</span></p><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="https://cms.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png" width="24" alt="6371909404232503443025027.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/><span style="box-sizing: border-box; display: inline-block; vertical-align: middle; color: rgb(255, 0, 0); font-family: arial, helvetica, sans-serif;">【创作主题五:旺旺水神安全除菌】</span></h3><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="https://cms.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png" width="24" alt="6371909404232503443025027.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/><span style="font-family: arial, helvetica, sans-serif;">传播/营销目的:</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="line-height: 1.75em;"><span style="font-family: 微软雅黑, sans-serif; font-size: 15px;"></span></p><p style="line-height: 1.75em;"><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;"></span></p><p style="line-height: 1.75em;"><span style="font-family: 微软雅黑; font-size: 15px;"></span></p><p style="line-height: 1.75em;"><span style="font-family: 微软雅黑; font-size: 15px;"></span></p><p style="line-height: 1.75em;"><span style="font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);"></span></p><p style="line-height: 1.75em;"><span style="font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);"></span></p><p style="line-height: 1.75em;"><span style="font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);">旺旺水神希望“成为您健康生活的守护神,为全球每个人的健康生活保驾护航”。通过品牌理念及产品特点,来提升品牌影响力,以及产品信赖感,能够真正传递健康成为生活健康必备佳品</span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="https://cms.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png" width="24" alt="6371909404234067936254272.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>产品特点<span style="font-family: arial, helvetica, sans-serif;">:</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;"><span style="font-family: 微软雅黑, sans-serif; font-size: 16px;"></span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;"></span></p><p style="line-height: 1.75em;"><span style="font-family: 微软雅黑; font-size: 15px;"></span></p><p style="line-height: 1.75em;"><span style="font-family: 微软雅黑; font-size: 15px;"></span></p><p style="line-height: 1.75em;"><span style="font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);"></span></p><p style="line-height: 1.75em;"><span style="font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);"></span></p><p style="line-height: 1.75em;"><span style="font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);">强调水神除菌液和传统消毒液的不同,安全温和不刺激,急性经口与吸入无毒、对眼睛、皮肤、呼吸道无刺激;孕婴、老人、宠物均可使用。免洗免稀释、小规格产品便携等,可登机可上高铁,适合出行消毒使用</span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="https://cms.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png" width="24" alt="6371909404234067936254272.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>产品系列<span style="font-family: arial, helvetica, sans-serif;">:</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;"><span style="font-family: 微软雅黑, sans-serif; font-size: 16px;"></span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;"></span></p><p style="line-height: 1.75em;"><span style="font-family: 微软雅黑; font-size: 15px;"></span></p><p style="line-height: 1.75em;"><span style="font-family: 微软雅黑; font-size: 15px;"></span></p><p style="line-height: 1.75em;"><span style="font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);"></span></p><p style="line-height: 1.75em;"><span style="font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);"></span></p><p style="line-height: 1.75em;"><span style="font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);">母婴系列、宠物系列</span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="https://cms.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png" width="24" alt="6371909404234067936254272.png" style="font-family: inherit; box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>传播对象:</h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;"><span style="font-family: 微软雅黑, sans-serif; font-size: 16px;"></span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;"></span></p><p style="line-height: 1.75em;"><span style="font-family: 微软雅黑; font-size: 15px;"></span></p><p style="line-height: 1.75em;"><span style="font-family: 微软雅黑; font-size: 15px;"></span></p><p style="line-height: 1.75em;"><span style="font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);"></span></p><p style="line-height: 1.75em;"><span style="font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);">年轻宝妈、养宠人群</span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="https://cms.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png" width="24" alt="6371909404234067936254272.png" style="font-family: inherit; box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>重点体现:</h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;"><span style="font-family: 微软雅黑, sans-serif; font-size: 16px;"></span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;"></span></p><p style="line-height: 1.75em;"><span style="font-family: 微软雅黑; font-size: 15px;"></span></p><p style="line-height: 1.75em;"><span style="font-family: 微软雅黑; font-size: 15px;"></span></p><p style="line-height: 1.75em;"><span style="font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);"></span></p><p style="line-height: 1.75em;"><span style="font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);"></span></p><p style="margin-left: 19px; line-height: 1.75em;"><span style="font-family: 微软雅黑;font-size: 12px"></span></p><p style="line-height: 1.75em;"><span style="font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);">1、水神是突破创新的新型次氯酸消毒剂,安全到可以入口,颠覆传统消毒液认知,适用范围更广、适用人群更多,使用更便捷</span></p><p style="line-height: 1.75em;"><span style="font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);">2、魔性、洗脑为佳,结合应用场景,可为媒体宣传使用</span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="https://cms.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png" width="24" alt="6371909404234067936254272.png" style="font-family: inherit; box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>建议列入事项:</h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="line-height: 1.75em;"><span style="font-family: 微软雅黑; font-size: 15px;"></span></p><p style="line-height: 1.75em;"><span style="font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);"></span></p><p style="line-height: 1.75em;"><span style="font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);">水神logo、水神产品形象(根据针对群体呈现不同产品)&nbsp;&nbsp;</span></p></blockquote><p><br/></p>"}]