[{"RowNum":4,"TopicCode":"efc41eaa-7124-4e78-9257-4d052a8b4eec","S004_Optime":"2022-05-30T13:57:41.717","S004_ClickCount":177324,"S004_TopicFile":"/upload/file/e98fb006-a016-4d8c-9c8f-48d8c208892c.rar","S004_TopicName":"海底捞品牌形象设计奖","S004_WordIntro":"&lt;p style=&quot;white-space: normal; font-size: 14px; font-family: Calibri, sans-serif; line-height: 2em;&quot;&gt;&lt;span style=&quot;line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);&quot;&gt;指定品牌类：&lt;/span&gt;&lt;span style=&quot;line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);&quot;&gt;IP形象文创周边设计、&lt;/span&gt;&lt;span style=&quot;line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);&quot;&gt;包装设计&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;white-space: normal; font-size: 14px; font-family: Calibri, sans-serif; line-height: 2em;&quot;&gt;&lt;span style=&quot;line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);&quot;&gt;命题单位：海底捞&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;white-space: normal; font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;br/&gt;&lt;/p&gt;&lt;p style=&quot;white-space: normal; font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em; text-align: center;&quot;&gt;&lt;video class=&quot;edui-faked-video  video-js&quot; controls=&quot;&quot; preload=&quot;none&quot; width=&quot;420&quot; height=&quot;280&quot; src=&quot;https://jindumedia.dbbbkj.com/sv/17950265-18002b8f9ee/17950265-18002b8f9ee.mp4&quot; data-setup=&quot;{}&quot;&gt;&lt;source src=&quot;https://jindumedia.dbbbkj.com/sv/17950265-18002b8f9ee/17950265-18002b8f9ee.mp4&quot; type=&quot;video/mp4&quot;/&gt;&lt;/video&gt;&lt;/p&gt;&lt;p style=&quot;white-space: normal; font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;br/&gt;&lt;/p&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 2em;&quot;&gt;&lt;img src=&quot;https://cms.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png&quot; width=&quot;24&quot; alt=&quot;6371909404232503443025027.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;&lt;span style=&quot;color: rgb(255, 0, 0);&quot;&gt;&lt;span style=&quot;box-sizing: border-box; display: inline-block; vertical-align: middle; font-family: arial, helvetica, sans-serif;&quot;&gt;【创作主题一：&lt;/span&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;海底捞IP形象文创周边设计&lt;/span&gt;】&lt;/span&gt;&lt;/h3&gt;&lt;p style=&quot;white-space: normal;&quot;&gt;&lt;br/&gt;&lt;/p&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 2em;&quot;&gt;&lt;img src=&quot;https://cms.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png&quot; width=&quot;24&quot; alt=&quot;6371909404232503443025027.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;传播/营销目的：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p style=&quot;line-height: 2em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 2em;&quot;&gt;&lt;span style=&quot;color: rgb(89, 89, 89);&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;“小嗨”（海底捞首席陪吃官）作为海底捞品牌唯一的IP形象，深受广大顾客群体喜爱，但“小&lt;/span&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif; text-indent: 126px; font-size: initial;&quot;&gt;嗨”绝对不仅仅是“陪吃娃娃”那么简单，为提升品牌形象，海底捞从潮玩到文创周边，以IP形象打造全新系列周边衍生商品，提升顾客好感度，欢迎与海底捞一同有嗨生活，玩出花样&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 2em;&quot;&gt;&lt;img src=&quot;https://cms.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png&quot; width=&quot;24&quot; alt=&quot;6371909404234067936254272.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;IP调性&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p style=&quot;line-height: 2em;&quot;&gt;&lt;span style=&quot;color: rgb(89, 89, 89); font-family: arial, helvetica, sans-serif; font-size: initial;&quot;&gt;小嗨，性别：小男孩&lt;br/&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 2em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);&quot;&gt;特点：番茄头，性格：萌萌哒、慢吞吞的小可爱，爱吃火锅、善于倾听&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 2em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif; text-align: justify; text-indent: 88px; font-size: initial; color: rgb(89, 89, 89);&quot;&gt;职业：海底捞首席陪吃官，以人偶娃娃的形式陪伴海底捞单独到店的顾客在门店用餐&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 2em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif; text-align: justify; text-indent: 132px; font-size: initial;&quot;&gt;&amp;nbsp;&lt;img src=&quot;https://cms.timesawards.com/ueditor/net/upload/image/6378123306449945764948880.jpg&quot; title=&quot;小嗨图鉴-细节_线稿_灰度.jpg&quot; alt=&quot;小嗨图鉴-细节_线稿_灰度.jpg&quot;/&gt;&lt;/span&gt;&lt;br/&gt;&lt;/p&gt;&lt;p style=&quot;text-align: justify; line-height: 2em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 2em;&quot;&gt;&lt;img src=&quot;https://cms.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png&quot; width=&quot;24&quot; alt=&quot;6371909404234067936254272.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;目标受众群&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p style=&quot;line-height: 2em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);&quot;&gt;年轻人群、女性&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 2em;&quot;&gt;&lt;img src=&quot;https://cms.timesawards.com/ueditor/net/upload/image/20200306/6371909509995210503397220.png&quot; width=&quot;24&quot; alt=&quot;6371909509995210503397220.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;创作要求：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p style=&quot;line-height: 2em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);&quot;&gt;1、作品需呈现：&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;margin-left: 28px; line-height: 2em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;margin-left: 28px; line-height: 2em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);&quot;&gt;· 品牌性：体现小嗨IP元素，具有品牌识别度&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;margin-left: 28px; line-height: 2em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);&quot;&gt;· 可行性：作品能够被开发投入市场应用，具有商业化可行性&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;margin-left: 28px; line-height: 2em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif; font-size: initial; color: rgb(89, 89, 89);&quot;&gt;· 创意性：产品具有独创性、多功能、趣味性，贴合目标人群&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 2em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);&quot;&gt;2、为海底捞IP形象小嗨设计周边，包括但不限于以下类别：&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;margin-left: 28px; line-height: 2em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif; font-size: initial; color: rgb(89, 89, 89);&quot;&gt;· 潮玩穿搭：盲盒、毛绒公仔、帆布袋、饰品等&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;margin-left: 28px; line-height: 2em;&quot;&gt;&lt;span style=&quot;color: rgb(89, 89, 89); font-family: arial, helvetica, sans-serif; font-size: initial;&quot;&gt;· 厨房周边：锅具、餐盘、水杯、厨具等&lt;br/&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;margin-left: 28px; line-height: 2em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif; font-size: initial; color: rgb(89, 89, 89);&quot;&gt;· 其他创意文创周边&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 2em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif; font-size: initial; color: rgb(89, 89, 89);&quot;&gt;3、创作表现形式不限、材质不限；建议设计师们基于小嗨IP特色以及海底捞火锅文化的元素，进行本次设计&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 2em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif; font-size: initial; color: rgb(89, 89, 89);&quot;&gt;4、设计风格不限，创作作品需保留300dpi分辨率，jpg档，颜色模式为RGB色彩模式，以利评审。单件及系列作品均可参加，系列作品最多三张A3（42cm X29.7cm)，并于作品画面中展示需提供周边名称、创意说明、细节（比例大小及材质）说明&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 2em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif; font-size: initial; color: rgb(89, 89, 89);&quot;&gt;5、作品报名时需同时上传设计源文件（psd、ai等）可进行再制作的文件档，文件大小不超于100M&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 2em;&quot;&gt;&lt;img src=&quot;https://cms.timesawards.com/ueditor/net/upload/image/20200306/6371909509996773651924637.png&quot; width=&quot;24&quot; alt=&quot;6371909509996773651924637.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;必要列入事项：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p style=&quot;line-height: 2em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 2em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);&quot;&gt;海底捞logo，也可使用“嗨圈”作为logo呈现&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 2em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;img src=&quot;https://cms.timesawards.com/ueditor/net/upload/image/6378123392862336732920493.jpg&quot; title=&quot;海底捞logo-国内.jpg&quot; alt=&quot;海底捞logo-国内.jpg&quot;/&gt;&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 2em;&quot;&gt;&lt;img src=&quot;https://cms.timesawards.com/ueditor/net/upload/image/20200306/6371909509996773651924637.png&quot; width=&quot;24&quot; alt=&quot;6371909509996773651924637.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif; color: rgb(255, 0, 0);&quot;&gt;【创作主题二：开饭了涮品系列包装设计】&lt;/span&gt;&lt;/h3&gt;&lt;p style=&quot;white-space: normal;&quot;&gt;&lt;br/&gt;&lt;/p&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 2em;&quot;&gt;&lt;img src=&quot;https://cms.timesawards.com/ueditor/net/upload/image/20200306/6371909509996773651924637.png&quot; width=&quot;24&quot; alt=&quot;6371909509996773651924637.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;传播/营销目的：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 2em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif; font-size: initial;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 2em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);&quot;&gt;“海底捞开饭了”是海底捞品牌旗下面对C端消费者的子品牌，该品牌旗下的产品主要聚焦于海底捞火锅门店端被顾客喜爱的涮品，转化为包装食品，通过冷冻方式储存及销售，可以理解为是预制菜涮品的形式&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 2em;&quot;&gt;&lt;img src=&quot;https://cms.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png&quot; width=&quot;24&quot; alt=&quot;6371909404234067936254272.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;视觉&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;调性&lt;/span&gt;：&lt;/h3&gt;&lt;p style=&quot;white-space: normal; line-height: 2em;&quot;&gt;&lt;span style=&quot;font-family: 方正兰亭黑_GBK; font-size: 14px;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p style=&quot;line-height: 2em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 2em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);&quot;&gt;简单明确，重点突出，并与海底捞整体视觉体系保持较强的关联性&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 2em;&quot;&gt;&lt;img src=&quot;https://cms.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png&quot; width=&quot;24&quot; alt=&quot;6371909404234067936254272.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;关于产品&lt;/span&gt;：&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p style=&quot;line-height: 2em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 2em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 2em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);&quot;&gt;产品举例（均来自于门店菜品的包装食品化，按每个最小包装250-300g规划）：&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 2em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);&quot;&gt;1、冻品毛肚&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 2em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);&quot;&gt;2、冻品捞派肥牛&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 2em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);&quot;&gt;3、冻品捞派鸭肠&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 2em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);&quot;&gt;4、冻品千层毛肚&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 2em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);&quot;&gt;5、冻品火锅牛排&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 2em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);&quot;&gt;6、冻品羊肉等&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 2em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);&quot;&gt;以上产品（包装冻品涮品）更多涮品品类可登录海底捞官网：https://www.haidilao.com进行选品创作&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 2em;&quot;&gt;&lt;img src=&quot;https://cms.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png&quot; width=&quot;24&quot; alt=&quot;6371909404234067936254272.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;创作要求：&lt;/span&gt;&lt;/h3&gt;&lt;p style=&quot;white-space: normal; line-height: 2em;&quot;&gt;&lt;span style=&quot;font-family: 方正兰亭黑_GBK; font-size: 14px;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p style=&quot;line-height: 2em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 2em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 2em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);&quot;&gt;1、需从海底捞所有涮品产品中，选出不低于3款产品进行系列化设计&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 2em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);&quot;&gt;2、作品需体现各产品之间的系列感，核心内容要突出&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 2em;&quot;&gt;&lt;span style=&quot;color: rgb(89, 89, 89);&quot;&gt;&lt;span style=&quot;color: rgb(89, 89, 89); font-family: arial, helvetica, sans-serif;&quot;&gt;3、设计风格不限，创作作品需保留300dpi分辨率，jpg档，颜色模式为RGB色彩模式，以利评审。单件及系列&amp;nbsp; &amp;nbsp;&lt;/span&gt;&lt;span style=&quot;color: rgb(89, 89, 89); font-family: arial, helvetica, sans-serif; font-size: initial;&quot;&gt;作品均可参加，系列作品最多三张A3（42cm X29.7cm)，并于作品画面中展示需提供效果图，包装造型、创意说明、细节（比例大小及材质）说明&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 2em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);&quot;&gt;4、设计方案需满足食品包装的基础（包裹性、食品安全性、冷冻性等）&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 2em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);&quot;&gt;5、作品报名时需同时上传设计源文件（psd、ai等）可进行再制作的文件档，文件大小不超于100M&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 2em;&quot;&gt;&lt;span style=&quot;font-family: inherit;&quot;&gt;&lt;img src=&quot;https://cms.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png&quot; width=&quot;24&quot; alt=&quot;6371909404234067936254272.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;&lt;/span&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;必要列入事项&lt;/span&gt;&lt;span style=&quot;font-family: inherit;&quot;&gt;：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p style=&quot;line-height: 2em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 2em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 2em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 2em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);&quot;&gt;海底捞开饭了logo&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 2em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;img src=&quot;https://cms.timesawards.com/ueditor/net/upload/image/6378123486223293952696886.jpg&quot; title=&quot;开饭了logo.jpg&quot; alt=&quot;开饭了logo.jpg&quot;/&gt;&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;p style=&quot;text-align: center; line-height: 2em;&quot;&gt;&lt;span style=&quot;color: rgb(89, 89, 89);&quot;&gt;以上两项创作主题&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;text-align: center; line-height: 2em;&quot;&gt;&lt;span style=&quot;color: rgb(89, 89, 89);&quot;&gt;可下载登录海底捞相关平台查阅相关产品资料&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 2em;&quot;&gt;&lt;span style=&quot;margin: 0px; padding: 0px; outline: 0px; max-width: 100%; font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;&quot;&gt;&lt;br/&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;white-space: normal; text-align: center; line-height: 2em;&quot;&gt;&lt;img src=&quot;https://cms.timesawards.com/ueditor/net/upload/image/6378123477586405957318268.jpg&quot; title=&quot;海底捞logo-国内22.jpg&quot; alt=&quot;海底捞logo-国内22.jpg&quot; style=&quot;font-family: arial, helvetica, sans-serif; font-size: medium;&quot;/&gt;&lt;/p&gt;&lt;p style=&quot;white-space: normal; line-height: 2em;&quot;&gt;&lt;span style=&quot;font-family: 方正兰亭黑_GBK; color: rgb(192, 0, 0);&quot;&gt;欢迎广大创意青年热力参加，我们期待您脑洞大开的惊艳创作，即刻参加，就有机会成为海底捞当家设计师，有机会加入海底捞大家庭，与我们供品创意美味新生活&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;white-space: normal; line-height: 2em;&quot;&gt;&lt;span style=&quot;font-family: 方正兰亭黑_GBK; color: rgb(192, 0, 0);&quot;&gt;特别注意：本次赛事高度重视作品原创性，作品内容健康向上，不得抄袭盗用他人作品，不得侵犯第三方著作权&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 2em;&quot;&gt;&lt;strong&gt;&lt;span style=&quot;font-family: 方正兰亭黑_GBK; color: rgb(192, 0, 0);&quot;&gt;&lt;br/&gt;&lt;/span&gt;&lt;/strong&gt;&lt;/p&gt;&lt;p style=&quot;text-align: center;&quot;&gt;&lt;video class=&quot;edui-faked-video  video-js&quot; controls=&quot;&quot; preload=&quot;none&quot; width=&quot;420&quot; height=&quot;280&quot; src=&quot;https://jindumedia.dbbbkj.com/sv/20fe57cb-17fe05b33f9/20fe57cb-17fe05b33f9.mp4&quot; data-setup=&quot;{}&quot;&gt;&lt;source src=&quot;https://jindumedia.dbbbkj.com/sv/20fe57cb-17fe05b33f9/20fe57cb-17fe05b33f9.mp4&quot; type=&quot;video/mp4&quot;/&gt;&lt;/video&gt;&lt;/p&gt;&lt;p&gt;&lt;br/&gt;&lt;/p&gt;"}]