[{"RowNum":8,"TopicCode":"ff264799-ca7a-476d-a479-f8067f275296","S004_TopicCode":"ff264799-ca7a-476d-a479-f8067f275296","S004_TopicName":"旺旺集团广告设计-品牌类","S004_TopicNameComplex":"旺旺集团广告设计-品牌类","S004_TopicNameEN":"Advertising design of Wangwang group - Brand","S004_TopicClass":"0","S004_EnterpriseCode":"10ce8ce5-6ab9-44fc-aa34-0b72c62ddd4c","S004_Pic":"/upload/image/2073d917-65e0-4beb-ac8d-fda417fd6ec2.jpg","S004_VideoIntro":"","S004_WordIntro":"<p style="margin-top: 0px; margin-bottom: 0px; white-space: normal; padding: 0px; background-color: rgb(255, 255, 255); font-size: 14px; font-family: Calibri, sans-serif; line-height: 2em;"><span style="color: rgb(89, 89, 89);">广告设计类：平面、影片、动画、网络互动、环境媒体、广播音频、技术类</span></p><p style="margin-top: 0px; margin-bottom: 0px; white-space: normal; padding: 0px; background-color: rgb(255, 255, 255); font-size: 14px; font-family: Calibri, sans-serif; line-height: 2em;"><span style="line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);">命题单位：旺旺集团</span></p><p style="margin-top: 0px; margin-bottom: 0px; white-space: normal; padding: 0px; background-color: rgb(255, 255, 255); font-size: 14px; font-family: Calibri, sans-serif; line-height: 2em;"><span style="line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);"><br/></span></p><p style="margin-top: 0px; margin-bottom: 0px; white-space: normal; padding: 0px; background-color: rgb(255, 255, 255); font-size: 14px; font-family: Calibri, sans-serif; line-height: 2em; text-align: center;"><span style="line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);"><video class="edui-upload-video vjs-default-skin  video-js" controls="" preload="none" width="420" height="280" src="http://sys.timesawards.com/ueditor/net/upload/video/6378284998278940721136273.mp4" data-setup="{}"><source src="http://sys.timesawards.com/ueditor/net/upload/video/6378284998278940721136273.mp4" type="video/mp4"/></video></span></p><p style="margin-top: 0px; margin-bottom: 0px; white-space: normal; padding: 0px; background-color: rgb(255, 255, 255); font-size: 14px; font-family: Calibri, sans-serif; line-height: 2em;"><span style="line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);"><br/></span></p><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 2em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png" width="24" alt="6371909404232503443025027.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/><span style="box-sizing: border-box; display: inline-block; vertical-align: middle; color: rgb(255, 0, 0); font-family: arial, helvetica, sans-serif;">【创作主题一：</span><span style="box-sizing: border-box; display: inline-block; vertical-align: middle; color: rgb(255, 0, 0); font-family: arial, helvetica, sans-serif;">Got Rice，米很Nice】</span></h3><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 2em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png" width="24" alt="6371909404232503443025027.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/><span style="font-family: arial, helvetica, sans-serif;">传播/营销目的：</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="line-height: 2em;"><span style="font-family: 微软雅黑, sans-serif; font-size: 15px;"></span></p><p style="line-height: 2em;"><span style="font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);">「Got Rice」是旺旺集团全力打造的一个全新品牌，主推“大米零食”系列，主打年轻消费群体，目前包含“Got Rice 米虾片”、“Got Rice甜甜圈”和“Got Rice 脆米片”三个产品。在中华民族传承千年的饮食习惯中，“大米”一直深受国人的喜爱，旺旺致力于对“大米”进行创新，把大米做成人们喜爱的零食，让大米变成一种新的潮流，这就是最好的传承！本次营销传播，希望通过国人对大米制品的认同感&骄傲感作为情感触动，通过国风、年轻化、有趣（好吃好玩）、自信的品牌个性建立「Got Rice」品牌在年轻消费者心目中的形象</span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 2em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png" width="24" alt="6371909404234067936254272.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/><span style="font-family: arial, helvetica, sans-serif;">传播对象：</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="font-size: 14px; font-family: Calibri, sans-serif; line-height: 2em;"><span style="font-family: 微软雅黑, sans-serif; font-size: 16px;"></span><span style="font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);">16 - 35岁人群，学生党、年轻上班族</span><span style="font-family: 微软雅黑, sans-serif; font-size: 15px;"></span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 2em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png" width="24" alt="6371909404234067936254272.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>建议列入事项<span style="font-family: arial, helvetica, sans-serif;">：</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="font-size: 14px; font-family: Calibri, sans-serif; line-height: 2em;"><span style="font-family: 微软雅黑, sans-serif; font-size: 16px;"></span></p><p style="line-height: 2em;"><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;"></span></p><p style="line-height: 2em;"><span style="font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);">旺旺logo、Got Rice（标准字）米很Nice标语，米虾片、甜甜圈、脆米片产品包装形象（三款产品可以全部出现，也可以只出现一款）</span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 2em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909509996773651924637.png" width="24" alt="6371909509996773651924637.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/><span style="font-family: arial, helvetica, sans-serif;"><span style="color: rgb(255, 0, 0);">【创作主题二：</span></span><span style="font-family: arial, helvetica, sans-serif; color: rgb(255, 0, 0);">挑“豆”你的嘴】</span></h3><p style="white-space: normal;"><br/></p><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 2em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909509996773651924637.png" width="24" alt="6371909509996773651924637.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/><span style="font-family: arial, helvetica, sans-serif;">传播/营销目的：</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="font-size: 14px; font-family: Calibri, sans-serif; line-height: 2em;"><span style="font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;"></span></p><p style="line-height: 2em;"><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;"></span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;"></span></p><p style="line-height: 2em;"><span style="font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);">「挑 “豆”」是旺旺集团全力打造的经典豆果类零食品牌，采用先进裹粉工艺，实现一口多重美味、一口多重酥脆。致力做出不同于市面具有差异化的、优质的、好吃的豆果零食，希望从挑“豆”品牌整体出发，以产品本身卖点为主轴，突出产品酥脆美味，一步提升消费者“好吃”的认同感及产品好感，亦可通过挑“豆”品牌谐音梗，结合产品卖点及传播对象喜好度，创意、趣味性方式展现、传播品牌态度及产品利益点，消费者记住品牌、认可产品</span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 2em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png" width="24" alt="6371909404234067936254272.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>传播对象<span style="font-family: arial, helvetica, sans-serif;">：</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="font-size: 14px; font-family: Calibri, sans-serif; line-height: 2em;"><span style="font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;"></span></p><p style="font-size: 16px; font-family: 宋体; line-height: 2em;"><span style="font-family: 微软雅黑, sans-serif;"></span></p><p style="line-height: 2em;"><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;"></span></p><p style="line-height: 2em;"><span style="font-family: 微软雅黑, sans-serif; font-size: 16px; color: rgb(89, 89, 89);">18-45 岁人群</span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 2em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png" width="24" alt="6371909404234067936254272.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>建议列入事项<span style="font-family: arial, helvetica, sans-serif;">：</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="font-size: 14px; font-family: Calibri, sans-serif; line-height: 2em;"><span style="font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;"></span></p><p style="font-size: 16px; font-family: 宋体; line-height: 2em;"><span style="font-family: 微软雅黑, sans-serif;"></span></p><p style="line-height: 2em;"><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;"></span></p><p style="line-height: 2em;"><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;"></span></p><p style="line-height: 2em;"><span style="font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);">需保留正面logo、旺旺品牌logo</span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 2em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png" width="24" alt="6371909404232503443025027.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/><span style="box-sizing: border-box; display: inline-block; vertical-align: middle; color: rgb(255, 0, 0); font-family: arial, helvetica, sans-serif;">【创作主题三：</span><span style="box-sizing: border-box; display: inline-block; vertical-align: middle; color: rgb(255, 0, 0); font-family: arial, helvetica, sans-serif;">旺旺冻痴——“一到夏天，动不动就想吃冻痴”】</span></h3><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 2em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png" width="24" alt="6371909404232503443025027.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/><span style="font-family: arial, helvetica, sans-serif;">传播/营销目的：</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="line-height: 2em;"><span style="font-family: 微软雅黑, sans-serif; font-size: 15px;"></span></p><p style="line-height: 2em;"><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;"></span></p><p style="line-height: 2em;"><span style="font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);">「旺旺冻痴」是旺旺集团冰品事业部全力打造的一个新产品，是继碎冰冰之后又一款主打学生及家庭消费群体，未来更期待瞄准年轻人群体的的含乳饮料。本次以 “一到夏天，动不动就想吃冻痴”的主题，期待在目标人群中树立起好吃，爱吃，时刻想吃的产品形象</span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 2em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png" width="24" alt="6371909404234067936254272.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/><span style="font-family: arial, helvetica, sans-serif;">消费群体：</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="font-size: 14px; font-family: Calibri, sans-serif; line-height: 2em;"><span style="font-family: 微软雅黑, sans-serif; font-size: 16px;"></span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;"></span></p><p style="line-height: 2em;"><span style="font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);">中小学生，家长，年轻群体</span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 2em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png" width="24" alt="6371909404234067936254272.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>建议列入事项<span style="font-family: arial, helvetica, sans-serif;">：</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="font-size: 14px; font-family: Calibri, sans-serif; line-height: 2em;"><span style="font-family: 微软雅黑, sans-serif; font-size: 16px;"></span></p><p style="line-height: 2em;"><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;"></span></p><p style="line-height: 2em;"><span style=";font-family:微软雅黑;font-size:15px"></span></p><p style="line-height: 2em;"><span style="font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);">slogan： “一到夏天，动不动就想吃冻痴”，冻痴logo</span></p></blockquote><p style="line-height: 2em;"><span style="font-family: 微软雅黑; font-size: 15px;"></span></p><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 2em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png" width="24" alt="6371909404232503443025027.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/><span style="box-sizing: border-box; display: inline-block; vertical-align: middle; color: rgb(255, 0, 0); font-family: arial, helvetica, sans-serif;">【创作主题四：</span><span style="box-sizing: border-box; display: inline-block; vertical-align: middle; color: rgb(255, 0, 0); font-family: arial, helvetica, sans-serif;">旺旺邦德迷你罐咖啡——迷你咖，迷你嗨 / 旺旺邦德奶昔——喝前摇一摇，口感更绵密】</span></h3><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 2em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png" width="24" alt="6371909404232503443025027.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/><span style="font-family: arial, helvetica, sans-serif;">传播/营销目的：</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="line-height: 2em;"><span style="font-family: 微软雅黑, sans-serif; font-size: 15px;"></span></p><p style="line-height: 2em;"><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;"></span></p><p style="line-height: 2em;"><span style=";font-family:微软雅黑;font-size:15px"></span></p><p style="line-height: 2em;"><span style="color: rgb(89, 89, 89);">「邦德咖啡迷你罐」是「邦德先生」继240ml铁罐咖啡后，在2021全新推出145ml迷你罐咖啡，迷你罐定位为高端专业的咖啡饮料，致力于成为年轻人的口袋咖啡，故以「迷你咖，迷你嗨」为产品slogan。</span></p><p style="line-height: 2em;"><span style="color: rgb(89, 89, 89);"> 将产品slogan结合当下年轻人的随身携带咖啡需求通过创意内容，突出邦德迷你罐咖啡——小巧便携，随时随地帮助提神、精力满满的产品形象，让消费者记住品牌、认可产品。</span></p><p style="line-height: 2em;"><span style="color: rgb(89, 89, 89);">「邦德奶昔」是「邦德先生」的明星产品，采用欧美正宗奶昔制作方法，口感醇正。「喝前摇一摇，口感更绵密 」的slogan体现了上下摇后口感更绵密的产品特色，通过创意对比摇动前后的产品差异，加深消费者对产品slogan的印象。结合产品特性与年轻人元气好动的特征，突出产品好喝又好玩的调性，增加目标群体的认同感。</span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 2em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png" width="24" alt="6371909404234067936254272.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/><span style="font-family: arial, helvetica, sans-serif;">消费群体：</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="font-size: 14px; font-family: Calibri, sans-serif; line-height: 2em;"><span style="font-family: 微软雅黑, sans-serif; font-size: 16px;"></span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;"></span></p><p style="line-height: 2em;"><span style="font-family: 微软雅黑; font-size: 15px;"></span></p><p style="line-height: 2em;"><span style="font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);">16 - 35岁人群</span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 2em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png" width="24" alt="6371909404234067936254272.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>建议列入事项<span style="font-family: arial, helvetica, sans-serif;">：</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="line-height: 2em;"><span style="font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);">邦德logo、邦德产品形象、邦德先生人物形象</span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 2em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png" width="24" alt="6371909404232503443025027.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/><span style="box-sizing: border-box; display: inline-block; vertical-align: middle; color: rgb(255, 0, 0); font-family: arial, helvetica, sans-serif;">【创作主题五：</span><span style="box-sizing: border-box; display: inline-block; vertical-align: middle; color: rgb(255, 0, 0); font-family: arial, helvetica, sans-serif;">旺旺水神——旺旺水神安全除菌】</span></h3><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 2em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png" width="24" alt="6371909404232503443025027.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/><span style="font-family: arial, helvetica, sans-serif;">传播/营销目的：</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="line-height: 2em;"><span style="font-family: 微软雅黑, sans-serif; font-size: 15px;"></span></p><p style="line-height: 2em;"><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;"></span></p><p style="line-height: 2em;"><span style="font-family: 微软雅黑; font-size: 15px;"></span></p><p style="line-height: 2em;"><span style=";font-family:微软雅黑;font-size:15px"></span></p><p style="line-height: 2em;"><span style="font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);">水神是旺旺集团旗下消毒/除菌品牌，于2007年创立。水神唯一成分为微酸性电解次氯酸水。日本厚生劳动省认定次氯酸水可作为食品添加剂。旺旺水神除菌液产品，无酒精无苯酚无漂白剂，pH值在5.0-6.5之间，通过急性经口无毒测试，对大肠杆菌、金黄色葡萄球菌、白色念珠菌等有99.9%的除菌效果，且能除臭除甲醛，应用广泛。  </span></p><p style="line-height: 2em;"><span style="font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);">旺旺水神除菌液产品主打年轻消费群体，创作方向①强调水神除菌液和和传统消毒液的不同，温和不刺激，婴幼儿皆可用，强化水神产品安全特性；②免洗免稀释、小规格产品便携等，突出水神产品易用性。</span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 2em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png" width="24" alt="6371909404234067936254272.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/><span style="font-family: arial, helvetica, sans-serif;">消费群体：</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="font-size: 14px; font-family: Calibri, sans-serif; line-height: 2em;"><span style="font-family: 微软雅黑, sans-serif; font-size: 16px;"></span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;"></span></p><p style="line-height: 2em;"><span style="font-family: 微软雅黑; font-size: 15px;"></span></p><p style="line-height: 2em;"><span style="font-family: 微软雅黑; font-size: 15px;"></span></p><p style="line-height: 2em;"><span style="font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);">18-40岁宝妈、养宠人群 </span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 2em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png" width="24" alt="6371909404234067936254272.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>建议列入事项<span style="font-family: arial, helvetica, sans-serif;">：</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="line-height: 2em;"><span style=";font-family:微软雅黑;font-size:15px"></span></p><p style="line-height: 2em;"><span style="font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);">水神logo、水神产品形象</span></p></blockquote><p style="line-height: 150%"><br/></p>","S004_WordIntroComplex":"<p style="margin-top: 0px; margin-bottom: 0px; white-space: normal; padding: 0px; background-color: rgb(255, 255, 255); font-size: 14px; font-family: Calibri, sans-serif; line-height: 2em;"><span style="color: rgb(89, 89, 89);">广告设计类：平面、影片、动画、网络互动、环境媒体、广播音频、技术类</span></p><p style="margin-top: 0px; margin-bottom: 0px; white-space: normal; padding: 0px; background-color: rgb(255, 255, 255); font-size: 14px; font-family: Calibri, sans-serif; line-height: 2em;"><span style="line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);">命题单位：旺旺集团</span></p><p style="margin-top: 0px; margin-bottom: 0px; white-space: normal; padding: 0px; background-color: rgb(255, 255, 255); font-size: 14px; font-family: Calibri, sans-serif; line-height: 2em;"><span style="line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);"><br/></span></p><p style="margin-top: 0px; margin-bottom: 0px; white-space: normal; padding: 0px; background-color: rgb(255, 255, 255); font-size: 14px; font-family: Calibri, sans-serif; line-height: 2em; text-align: center;"><span style="line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);"><video class="edui-upload-video vjs-default-skin  video-js" controls="" preload="none" width="420" height="280" src="http://sys.timesawards.com/ueditor/net/upload/video/6378284998278940721136273.mp4" data-setup="{}"><source src="http://sys.timesawards.com/ueditor/net/upload/video/6378284998278940721136273.mp4" type="video/mp4"/></video></span></p><p style="margin-top: 0px; margin-bottom: 0px; white-space: normal; padding: 0px; background-color: rgb(255, 255, 255); font-size: 14px; font-family: Calibri, sans-serif; line-height: 2em;"><span style="line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);"><br/></span></p><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 2em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png" width="24" alt="6371909404232503443025027.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/><span style="box-sizing: border-box; display: inline-block; vertical-align: middle; color: rgb(255, 0, 0); font-family: arial, helvetica, sans-serif;">【创作主题一：</span><span style="box-sizing: border-box; display: inline-block; vertical-align: middle; color: rgb(255, 0, 0); font-family: arial, helvetica, sans-serif;">GOT RICE，米很NICE】</span></h3><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 2em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png" width="24" alt="6371909404232503443025027.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/><span style="font-family: arial, helvetica, sans-serif;">传播/营销目的：</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="line-height: 2em;"><span style="font-family: 微软雅黑, sans-serif; font-size: 15px;"></span></p><p style="line-height: 2em;"><span style="font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);">「Got Rice」是旺旺集团全力打造的一个全新品牌，主推“大米零食”系列，主打年轻消费群体，目前包含“Got Rice 米虾片”、“Got Rice甜甜圈”和“Got Rice 脆米片”三个产品。在中华民族传承千年的饮食习惯中，“大米”一直深受国人的喜爱，旺旺致力于对“大米”进行创新，把大米做成人们喜爱的零食，让大米变成一种新的潮流，这就是最好的传承！本次营销传播，希望通过国人对大米制品的认同感&骄傲感作为情感触动，通过国风、年轻化、有趣（好吃好玩）、自信的品牌个性建立「Got Rice」品牌在年轻消费者心目中的形象</span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 2em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png" width="24" alt="6371909404234067936254272.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/><span style="font-family: arial, helvetica, sans-serif;">传播对象：</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="font-size: 14px; font-family: Calibri, sans-serif; line-height: 2em;"><span style="font-family: 微软雅黑, sans-serif; font-size: 16px;"></span><span style="font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);">16 - 35岁人群，学生党、年轻上班族</span><span style="font-family: 微软雅黑, sans-serif; font-size: 15px;"></span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 2em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png" width="24" alt="6371909404234067936254272.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>建议列入事项<span style="font-family: arial, helvetica, sans-serif;">：</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="font-size: 14px; font-family: Calibri, sans-serif; line-height: 2em;"><span style="font-family: 微软雅黑, sans-serif; font-size: 16px;"></span></p><p style="line-height: 2em;"><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;"></span></p><p style="line-height: 2em;"><span style="font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);">旺旺logo、Got Rice（标准字）米很Nice标语，米虾片、甜甜圈、脆米片产品包装形象（三款产品可以全部出现，也可以只出现一款）</span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 2em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909509996773651924637.png" width="24" alt="6371909509996773651924637.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/><span style="font-family: arial, helvetica, sans-serif;"><span style="color: rgb(255, 0, 0);">【创作主题二：</span></span><span style="font-family: arial, helvetica, sans-serif; color: rgb(255, 0, 0);">挑“豆”你的嘴】</span></h3><p style="white-space: normal;"><br/></p><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 2em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909509996773651924637.png" width="24" alt="6371909509996773651924637.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/><span style="font-family: arial, helvetica, sans-serif;">传播/营销目的：</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="font-size: 14px; font-family: Calibri, sans-serif; line-height: 2em;"><span style="font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;"></span></p><p style="line-height: 2em;"><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;"></span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;"></span></p><p style="line-height: 2em;"><span style="font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);">「挑 “豆”」是旺旺集团全力打造的经典豆果类零食品牌，采用先进裹粉工艺，实现一口多重美味、一口多重酥脆。致力做出不同于市面具有差异化的、优质的、好吃的豆果零食，希望从挑“豆”品牌整体出发，以产品本身卖点为主轴，突出产品酥脆美味，一步提升消费者“好吃”的认同感及产品好感，亦可通过挑“豆”品牌谐音梗，结合产品卖点及传播对象喜好度，创意、趣味性方式展现、传播品牌态度及产品利益点，消费者记住品牌、认可产品</span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 2em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png" width="24" alt="6371909404234067936254272.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>传播对象<span style="font-family: arial, helvetica, sans-serif;">：</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="font-size: 14px; font-family: Calibri, sans-serif; line-height: 2em;"><span style="font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;"></span></p><p style="font-size: 16px; font-family: 宋体; line-height: 2em;"><span style="font-family: 微软雅黑, sans-serif;"></span></p><p style="line-height: 2em;"><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;"></span></p><p style="line-height: 2em;"><span style="font-family: 微软雅黑, sans-serif; font-size: 16px; color: rgb(89, 89, 89);">18-45 岁人群</span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 2em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png" width="24" alt="6371909404234067936254272.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>建议列入事项<span style="font-family: arial, helvetica, sans-serif;">：</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="font-size: 14px; font-family: Calibri, sans-serif; line-height: 2em;"><span style="font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;"></span></p><p style="font-size: 16px; font-family: 宋体; line-height: 2em;"><span style="font-family: 微软雅黑, sans-serif;"></span></p><p style="line-height: 2em;"><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;"></span></p><p style="line-height: 2em;"><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;"></span></p><p style="line-height: 2em;"><span style="font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);">需保留正面logo、旺旺品牌logo</span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 2em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png" width="24" alt="6371909404232503443025027.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/><span style="box-sizing: border-box; display: inline-block; vertical-align: middle; color: rgb(255, 0, 0); font-family: arial, helvetica, sans-serif;">【创作主题三：</span><span style="box-sizing: border-box; display: inline-block; vertical-align: middle; color: rgb(255, 0, 0); font-family: arial, helvetica, sans-serif;">旺旺冻痴——“一到夏天，动不动就想吃冻痴”】</span></h3><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 2em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png" width="24" alt="6371909404232503443025027.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/><span style="font-family: arial, helvetica, sans-serif;">传播/营销目的：</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="line-height: 2em;"><span style="font-family: 微软雅黑, sans-serif; font-size: 15px;"></span></p><p style="line-height: 2em;"><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;"></span></p><p style="line-height: 2em;"><span style="font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);">「旺旺冻痴」是旺旺集团冰品事业部全力打造的一个新产品，是继碎冰冰之后又一款主打学生及家庭消费群体，未来更期待瞄准年轻人群体的的含乳饮料。本次以 “一到夏天，动不动就想吃冻痴”的主题，期待在目标人群中树立起好吃，爱吃，时刻想吃的产品形象</span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 2em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png" width="24" alt="6371909404234067936254272.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/><span style="font-family: arial, helvetica, sans-serif;">消费群体：</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="font-size: 14px; font-family: Calibri, sans-serif; line-height: 2em;"><span style="font-family: 微软雅黑, sans-serif; font-size: 16px;"></span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;"></span></p><p style="line-height: 2em;"><span style="font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);">中小学生，家长，年轻群体</span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 2em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png" width="24" alt="6371909404234067936254272.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>建议列入事项<span style="font-family: arial, helvetica, sans-serif;">：</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="font-size: 14px; font-family: Calibri, sans-serif; line-height: 2em;"><span style="font-family: 微软雅黑, sans-serif; font-size: 16px;"></span></p><p style="line-height: 2em;"><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;"></span></p><p style="line-height: 2em;"><span style="font-family: 微软雅黑; font-size: 15px;"></span></p><p style="line-height: 2em;"><span style="font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);">slogan： “一到夏天，动不动就想吃冻痴”，冻痴logo</span></p></blockquote><p style="line-height: 2em;"><span style="font-family: 微软雅黑; font-size: 15px;"></span></p><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 2em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png" width="24" alt="6371909404232503443025027.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/><span style="box-sizing: border-box; display: inline-block; vertical-align: middle; color: rgb(255, 0, 0); font-family: arial, helvetica, sans-serif;">【创作主题四：</span><span style="box-sizing: border-box; display: inline-block; vertical-align: middle; color: rgb(255, 0, 0); font-family: arial, helvetica, sans-serif;">旺旺邦德迷你罐咖啡——迷你咖，迷你嗨 / 旺旺邦德奶昔——喝前摇一摇，口感更绵密】</span></h3><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 2em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png" width="24" alt="6371909404232503443025027.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/><span style="font-family: arial, helvetica, sans-serif;">传播/营销目的：</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="line-height: 2em;"><span style="font-family: 微软雅黑, sans-serif; font-size: 15px;"></span></p><p style="line-height: 2em;"><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;"></span></p><p style="line-height: 2em;"><span style="font-family: 微软雅黑; font-size: 15px;"></span></p><p style="line-height: 2em;"><span style="color: rgb(89, 89, 89);">「邦德咖啡迷你罐」是「邦德先生」继240ml铁罐咖啡后，在2021全新推出145ml迷你罐咖啡，迷你罐定位为高端专业的咖啡饮料，致力于成为年轻人的口袋咖啡，故以「迷你咖，迷你嗨」为产品slogan。</span></p><p style="line-height: 2em;"><span style="color: rgb(89, 89, 89);"> 将产品slogan结合当下年轻人的随身携带咖啡需求通过创意内容，突出邦德迷你罐咖啡——小巧便携，随时随地帮助提神、精力满满的产品形象，让消费者记住品牌、认可产品。</span></p><p style="line-height: 2em;"><span style="color: rgb(89, 89, 89);">「邦德奶昔」是「邦德先生」的明星产品，采用欧美正宗奶昔制作方法，口感醇正。「喝前摇一摇，口感更绵密 」的slogan体现了上下摇后口感更绵密的产品特色，通过创意对比摇动前后的产品差异，加深消费者对产品slogan的印象。结合产品特性与年轻人元气好动的特征，突出产品好喝又好玩的调性，增加目标群体的认同感。</span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 2em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png" width="24" alt="6371909404234067936254272.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/><span style="font-family: arial, helvetica, sans-serif;">消费群体：</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="font-size: 14px; font-family: Calibri, sans-serif; line-height: 2em;"><span style="font-family: 微软雅黑, sans-serif; font-size: 16px;"></span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;"></span></p><p style="line-height: 2em;"><span style="font-family: 微软雅黑; font-size: 15px;"></span></p><p style="line-height: 2em;"><span style="font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);">16 - 35岁人群</span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 2em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png" width="24" alt="6371909404234067936254272.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>建议列入事项<span style="font-family: arial, helvetica, sans-serif;">：</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="line-height: 2em;"><span style="font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);">邦德logo、邦德产品形象、邦德先生人物形象</span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 2em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png" width="24" alt="6371909404232503443025027.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/><span style="box-sizing: border-box; display: inline-block; vertical-align: middle; color: rgb(255, 0, 0); font-family: arial, helvetica, sans-serif;">【创作主题五：</span><span style="box-sizing: border-box; display: inline-block; vertical-align: middle; color: rgb(255, 0, 0); font-family: arial, helvetica, sans-serif;">旺旺水神——旺旺水神安全除菌】</span></h3><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 2em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png" width="24" alt="6371909404232503443025027.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/><span style="font-family: arial, helvetica, sans-serif;">传播/营销目的：</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="line-height: 2em;"><span style="font-family: 微软雅黑, sans-serif; font-size: 15px;"></span></p><p style="line-height: 2em;"><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;"></span></p><p style="line-height: 2em;"><span style="font-family: 微软雅黑; font-size: 15px;"></span></p><p style="line-height: 2em;"><span style="font-family: 微软雅黑; font-size: 15px;"></span></p><p style="line-height: 2em;"><span style="font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);">水神是旺旺集团旗下消毒/除菌品牌，于2007年创立。水神唯一成分为微酸性电解次氯酸水。日本厚生劳动省认定次氯酸水可作为食品添加剂。旺旺水神除菌液产品，无酒精无苯酚无漂白剂，pH值在5.0-6.5之间，通过急性经口无毒测试，对大肠杆菌、金黄色葡萄球菌、白色念珠菌等有99.9%的除菌效果，且能除臭除甲醛，应用广泛。  </span></p><p style="line-height: 2em;"><span style="font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);">旺旺水神除菌液产品主打年轻消费群体，创作方向①强调水神除菌液和和传统消毒液的不同，温和不刺激，婴幼儿皆可用，强化水神产品安全特性；②免洗免稀释、小规格产品便携等，突出水神产品易用性。</span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 2em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png" width="24" alt="6371909404234067936254272.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/><span style="font-family: arial, helvetica, sans-serif;">消费群体：</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="font-size: 14px; font-family: Calibri, sans-serif; line-height: 2em;"><span style="font-family: 微软雅黑, sans-serif; font-size: 16px;"></span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;"></span></p><p style="line-height: 2em;"><span style="font-family: 微软雅黑; font-size: 15px;"></span></p><p style="line-height: 2em;"><span style="font-family: 微软雅黑; font-size: 15px;"></span></p><p style="line-height: 2em;"><span style="font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);">18-40岁宝妈、养宠人群 </span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 2em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png" width="24" alt="6371909404234067936254272.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>建议列入事项<span style="font-family: arial, helvetica, sans-serif;">：</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="line-height: 2em;"><span style="font-family: 微软雅黑; font-size: 15px;"></span></p><p style="line-height: 2em;"><span style="font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);">水神logo、水神产品形象</span></p></blockquote><p style="line-height: 24px;"><br style="white-space: normal;"/></p><p><br/></p>","S004_TopicFile":"","S004_TopicFileType":"","S004_Remark":"1","S004_IsCancel":false,"S004_SubjectGroupCode":null,"S004_SubjectCode":"ca1a0226-e09d-4569-8a93-4b5bfb212266","S004_BusinessDomainCode":"01","S004_Oper":"qifeng","S004_Optime":"2022-06-24T17:11:19.797","S004_PicComplex":"/upload/image/f5497261-ff59-4952-b5b6-fb15ea3a566c.jpg","S004_IsShow":true,"S004_Order":7,"S004_EnglishVersion":false,"S004_IsMarketing":false,"S004_IsSeriescharge":true,"S004_IsPublicWelfare":false,"S004_ClickCount":181187,"S004_KeyWord":"旺旺-品牌","S004_OriginalFile":false,"S004_OriginalDesc":"","S004_IsWork":false,"S004_Slogan":null,"S004_SloganDesc":null}]